Coupon Games and a Tab That Brings the Offer Back: Scratch Cards, Gift Boxes and Codes That Apply Themselves
A coupon popup gets closed in a second. Three settings change that: make revealing the code something the visitor does, leave a way back to it, and put the code in the cart for them. Here is each one, as visitors see it and as you set it.
Product Recommendations, Start to Finish: Catalog, Algorithm, Design and a Preview for Any Shopper
A recommendation widget is only as good as what feeds it. Here is the whole setup in the order the editor walks it — the catalog, the events, the algorithm and its fallbacks, the design, a preview for any real shopper, and the results.
Describe Your Audience in a Sentence: How the AI Targeting Assistant Builds the Rules
Type who a campaign is for, the way you would say it, and the targeting assistant turns it into ordinary rules — or asks you first when only you know the answer. How to write the sentence, and how to check what it built.
Audience Discovery, Card by Card: How to Read the Groups Found in Your Own Data
Each week Audience Discovery reads your visitors and finds short rules for the groups that reach an outcome far more, or far less, often than average. Here is how to read what it finds, from the summary line to a campaign.
How to Build a Personalized Email Invitation Sequence (With Reminders That Stop on Their Own)
An invitation and two polite reminders, written like a personal letter, with each person’s own details in every email — and the checks to run before anything goes out. Step by step, on a real campaign.
AI Chat Widget Design: Make the Chat Look Like Your Site
A chat widget sits on every page you have, so it should look like you, not like the vendor. Six looks built from the same settings: colour, dark mode, typeface and corners, four button shapes, a teaser card, a home screen with cards, follow-up questions, voice, and a full-screen chat on phones.
How to Read A/B Test Results: the Verdict, the Lift, the Confidence and the Range
An A/B test ends in a few numbers, and most bad calls come from reading the wrong one. Here is how to read a result: what it is judged on, the verdict, the lift, how sure it is, the range the real difference lies in, and who it holds for.
How to Answer a GDPR Access or Deletion Request — Without Hunting Through Every Tool
A visitor asks what you hold about them, or asks you to delete it. The law gives you a month; the hard part is finding everything. Here is how to look a person up, send them a copy and delete their data across Personyze — with a record of every request.
Send Email From Your Own Domain and Keep It Out of Spam
Mailbox providers decide where your email lands by the domain it comes from and by how people treated your earlier mail. What to set up in DNS, why a new domain starts slowly, which addresses to stop mailing, and how Personyze handles each step.
Email Sequences That Know When to Stop: Planning Conditional Follow-Ups
A drip that runs on a fixed timetable keeps mailing people who already bought, replied or never opened. Plan every follow-up with a wait, a reason to send and a reason to stop, and keep the whole series in one campaign.