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Feedback, NPS & Surveys

Ask them.
Then act on it.

Put an NPS question, a star rating, five faces, “Was this helpful?” or a short survey anywhere on your site — and every answer lands on the visitor’s profile for your campaigns to act on.

Thank promoters and help detractors with campaigns of their own, show the score as proof once enough people answered, and read NPS over time on the dashboard.

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Not sure what to ask? See survey ideas for your site
G24.8 Capterra4.6
Use cases

One question, wherever the answer matters.

A score from the customers using your product, the reason a shopper stopped, a yes under an article — asked on your own site, at the moment it happened.

E-commerce

What stopped them at the cart

An Exit Survey asks what got in the way, one question per screen — and the answer is on the shopper’s profile before they leave.

  • One question per screen, with a progress bar
  • Each answer saved on the visitor’s profile
  • A campaign for everyone who chose “the shipping cost”
What stopped you from checking out today?
The price
The shipping cost
I was just looking
Cartasked where they stopped
SaaS & B2B

NPS from the people using it

An NPS Bar inside the product or the customer area: 0 to 10 and an optional comment, with the score and group written to the profile.

  • 0 to 10, with an optional comment
  • Promoter, passive or detractor on the profile
  • NPS over time on the dashboard
How likely are you to recommend Ledgerline?
012345678910
0–10promoters, passives and detractors
Publishers & help centres

Was this helpful? Under every article

Saved on the click, counted per page — and, once enough readers answered, shown as “92% found this helpful”.

  • The answer is saved on the click
  • “Said yes” by page and by product
  • The share of yes, shown as proof
Was this helpful? YesNo
Thanks! Anything we should add?
Pageresults by page and by product
After the order

How the product they bought is doing

Post-Purchase Satisfaction asks about the product they bought, pictured — and the Post-Purchase Survey asks the rest.

  • The last product they bought, pictured
  • Stars, faces or a full survey
  • An optional thank-you email
How is your Alpine Parka?
Productthe one they bought, from the last order

Free AI tool · Inspire me

See survey and chat ideas for your site.

Give Inspire me your address. It reads your pages the way a first-time visitor sees them and writes the questions, chats and booking calendars worth adding: where, for whom, and how to measure it.

Like an idea? Describe it to our AI personalization agent and it builds the campaign for you.

Free · about 4 minutes · no email needed · see an example plan

1What kind of ideas?

OnlyChat & surveysA/B testsBanners & pop-upsRecommendations

2Your website

Scan my site

Free · nothing to install · it reads your public pages

Reading yourstore.com

As a new visitor would see it · about 4 minutes

  • Home page
  • Outerwear
  • Alpine Parka
  • Sale
  • Bag

Waypoint & Co. Done

Only: Chat & surveys · your plan

1
Answer fit and sizing questions next to the size guide
For: product-page visitorsProduct page
Measure: add-to-cart rate
2
Ask what they need and narrow the catalog
For: phone visitorsHome page
Measure: product views that lead to a cart
3
One question on exit: what stopped you?
For: visitors leaving the cartCart
Measure: checkouts recovered

2Ask what they need and narrow the catalog

TodayWith Personyze
Waypoint & Co. assistantWalking to work in the snow? These three keep you warm and dry.Ask about fit, repairs, delivery…

Drawn on your own page — for a visitor on a phone who asked for something warm.

Conditions

Ask only when it matters.

A follow-up appears only when an earlier answer calls for it — and rules can read the visitor and the score so far too, so a returning visitor is not asked what they already told you. Built in plain language: “Ask only when…”, “End the survey here when…”.

Pricing-page exit survey1 to 4 questionsWhat’s holding you back?on exit intent, once per visitor
not sure it fits
Would a short demo help you decide?Yes or no
Yes
Your booking calendar
the price
Which monthly budget would work for you?One choice
larger budgets
A free two-week proof of concept?Yes or no
Proof-of-concept offer
Just looking
Ends after one question
  • Ask only when…Any question can wait for earlier answers or the score so far: ALL or ANY of up to five conditions.
  • Rules on the visitor, tooIndustry, country, device, traffic source, visits, UTM tags, any profile field — two visitors can start the same survey on different questions.
  • An offer at the end of each pathEach branch can end early with its own screen: a demo request, your booking calendar, a proof of concept or your own trial code.
  • Their words in the question“Which budget works for A/B testing?” — an earlier answer, the score or a visitor detail, with a fallback word.
Questions

A quick question, or a whole survey.

Feedback asks one question about your business, a product or the page. A Survey asks several, one screen at a time or all on one card — and you build it in the panel, not in code.

Stars
Five faces
NPS, 0 to 10
012345678910
Thumbs
“Was this helpful?”
YesNo
One choice · shuffled
The shipping costThe price
Several choices
WarmthNone of these
“Other (please specify)”
Other
Wider sizes
Rating, 1 to 5
12345
Short answerLeeds
Long answerThe boots ran smaller than I expected.
Emaildana@northwindbank.com
Date13 Oct 2026from today on
Hidden on phonesSkipped on a phone
5
Kinds of feedback question: stars, faces, 0–10, thumbs, “Was this helpful?”
8
Kinds of survey question, one screen at a time or all on one card
20
Answers before any score is shown on your site — the default minimum, yours to raise
Ask anywhere

Start from a design. Ask it anywhere.

Eight ready designs — four for a single question, four full surveys. The same survey runs on your site, opens inside your emails and has a page of its own, and every answer lands on the same visitor profile.

One visitor profile
NPS Bara bar · customer area

On your site, in eight designs

A bar at the foot of the page, a slide-in, a pop-up or a block inside the page — each on the pages it suits, and targeted, triggered and capped like any campaign.

Numbers0 to 10 · the tap is the answer

The first question, inside the email

The reader answers with one tap in the email itself, and the survey page opens on the next question. Anyone who has not answered gets a reminder after the days you choose.

Code for other email tools Ready-made code for Klaviyo, Mailchimp, HubSpot, Brevo and others. Answers are recorded from any email tool.

Your colours and logoone question a screen

A page of its own

A free address on personyze.com, or your own domain with the Landing Pages add-on — with a QR code, a text-message link, a password and a close date. Anyone who leaves halfway carries on where they stopped.

In the panel

See it in Personyze, screen by screen.

A survey in its designer, its logic and where the answers go, a single question, and the reports — real screens from the panel. Or watch each one built.

SurveysOne questionResultsWatch
A survey in its designer: the questions on the left, the survey as a visitor meets it on the right
Open full size ↗
Surveys

A survey, in its designer

The questions on the left, the survey as a visitor meets it on the right — here a software company’s exit survey on its pricing page.

Surveys

Ask only when it matters

A question asked only when an earlier answer calls for it, and a survey that ends early when the rest would not apply — previewed as you set it.

Surveys

Each answer goes where it should

Routed by what it says: a proof-of-concept request emails one address, a demo request another.

Surveys

A page of its own

The same survey at its own web address, as a QR code or a text-message link, in an email, or as code for another email tool.

One question

One question: the NPS

Zero to ten and a comment box, asked of the visitors you choose.

One question

Or a question of your own

“Why did you return it?” — the reasons as one-tap choices. Stars after an order and five faces for a visit are among the other ready designs.

Results

The score, day by day

Promoters, passives and detractors, a bar a day with the NPS line, and how many of the visitors asked answered.

Results

The survey report

Shown, started and finished, every question’s answers, and the answers by country, device, source and page.

Results

What the written answers say

An AI summary of the free-text answers: the themes, how many said each, quoted examples and the overall mood.

Results

Every answer, with its comment

Scores and comments from every feedback campaign in one list — here, only the answers that came with a comment.

Watch

Feedback and NPS: ask one question, and show the score 2:15

One question built and placed, then its score shown on the site — narrated, in the real panel.

Watch

Surveys: ask a few questions, and share the results 2:28

A short survey from a ready design, and its results.

Watch

Surveys that answer back: logic, offers, sharing and results 2:09

Questions that depend on earlier answers, an offer at the end, the survey’s own page, and what came back.

1 / 13

Screens from a Personyze demo account: a software company’s surveys and NPS. The numbers are illustrative.

Start asking your visitors Book a demo
Show the score

Your visitors’ verdict, as proof for the next one.

Feedback Results and Survey Results put the numbers on your site — the share of yes, the average rating, how a poll came out — and hold back until enough people have answered.

How to export a report to Excel
92%of readers found this page helpful

Found This Helpful

“92% of readers found this page helpful” — this page, or across the site.

Alpine Parka4.6 out of 5 from 1,203 visitors

Visitor Rating Badge and Product Satisfaction

“4.6 out of 5 from 1,203 visitors”, or the average for the product on the page.

Poll Results · What matters most in a parka?
Warmth46%
Weight29%
Waterproofing25%

Poll Results and Stat Highlight

Bars and percentages, or one line like “82% of customers chose…” — only the questions you pick.

Only totals, only when there are enoughNothing shows below the minimum number of answers. Comments and written answers are never published.
Product Satisfaction · Trail BootNot shown yet14 answers · the minimum is 20
Act on the answer

Every answer is targeting data.

NPS score and group, the feedback rating and each survey answer are saved on the visitor’s profile. Use them in any targeting rule — a thank-you for promoters, a hand for detractors, free shipping for the shoppers the shipping cost stopped.

1They answer
How likely are you to recommend us?
012345678910
2Saved on their profile
NPS score10
NPS groupPromoter
CompanyNordvik Bank
Visit14th
3Matched to an audience
Audiencepromoters · any time
4What they see next
Slide-in · in the product
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On every profile
  • feedbackNPS score and groupPromoter 9–10, passive 7–8, detractor 0–6
  • feedbackFeedback ratingStars and faces, and the date of the last answer
  • surveysSurvey answersEvery question gets a field of its own, named after it — and a scored survey saves its total
  • any ruleEverything elseCombine it with behaviour, location, CRM data and more
After each answer

An answer is an event your stack can act on.

Saved in Personyze, written to the profile, and sent wherever you add — so a detractor is a support conversation today, not a number in next quarter’s report.

After one answerActed on
10:14NPS answered in the product3 · “Exports keep timing out”
10:14Saved as feedbackscore, comment and the question that asked
10:14NPS group: detractorwritten to the visitor’s profile
10:15Low-score alert by email and Slack, and HubSpotthe team has it at once
10:31The detractor campaign runsa specialist offered on the next page view
  • Email me, webhook, Zapier, HubSpot, KlaviyoEvery answer can go where your team already works — after the visitor already has their thank-you. Salesforce, Oracle Eloqua and Klaviyo take the lead from the survey’s Email answer.
  • A goal, and the profileCount an answer as a conversion goal, and keep it on the visitor’s profile for targeting.
  • An optional thank-you emailOff by default. The same thanks for every answer, and never a reward in return.
  • Private by defaultAnswers are never shown on your site as quotes. They are tied to the visitor’s profile — that is what makes them targetable.
Reporting

NPS over time. And who is behind it.

The Feedback tab shows NPS for the period and month by month, averages, “said yes” by page and product, the response rate and the latest comments. The Surveys tab adds a funnel from shown to each question, results per question, by segment and by where the survey was shared, an AI summary of the written answers, and a CSV export — with answers that look automated left out.

Performance · Feedback · last 6 monthsNPS Bar · in the product
NPS+42last 6 months
Answers1,948one per visitor, the latest
Response rate7.8%of visits asked
Average rating4.6stars and faces
Promoters, passives and detractors, by month
Apr
May
Jun
Jul
Aug
Sep
PromotersPassivesDetractors
Was this helpful? · said yes, by page
PageSaid yesAnswers/help/export-to-excel91%412/help/import-data84%297/help/user-roles62%188/help/scheduled-reports47%156
10Reports in minutes now, not days.3Exports keep timing out on big ledgers.
FAQ

Direct answers. No fluff.

The questions that come up before asking your visitors theirs. Send anything else our way and we’ll answer fast.

What is the difference between Feedback and a Survey?

Feedback asks one question — stars, five faces, 0–10, thumbs, or “Was this helpful?” — with an optional comment, about your business, a product or the page. A Survey asks several questions of eight kinds, one screen at a time or all on one card.

Can a survey keep score?

Yes. Choices, and numbers given as answers, can carry points that add up as the visitor goes. A rule can read the score so far, the wording can show it, it is saved with the answers and on the visitor’s profile, and it can send the team an alert.

Can one survey run in several languages?

Yes. Each language gets its own words inside the same survey, and every answer is recorded in the main language — so one report and one set of rules cover all of them.

How is NPS worked out?

From the 0–10 answers to a Feedback question: 9 and 10 are promoters, 7 and 8 passives, 0 to 6 detractors, and NPS is the share of promoters minus the share of detractors. Each visitor’s score and group are saved on their profile. A 0–10 question inside a survey is reported as a scale, and does not fill the NPS fields.

Can a campaign react to what someone answered?

Yes. NPS score and group, the feedback rating, whether and when they gave feedback, and every survey answer (a field per question) are on the visitor’s profile, and every targeting rule can use them — a thank-you and a referral for promoters, a specialist for detractors, free shipping for shoppers the shipping cost stopped.

Are the answers anonymous?

No — they are tied to the visitor’s profile, which is what makes them targetable. They are private: never shown on your site as quotes, and published results show totals only.

Can I show the results on my site?

Feedback Results shows “92% of readers found this page helpful”, a rating badge, the product’s own satisfaction, or your NPS if you choose to. Survey Results shows poll bars or one highlighted figure, for the questions you pick. Nothing shows until there are enough answers — 20 by default.

Where do the answers go?

They are saved in Personyze and on the profile, and you can add an email to you, a webhook, Zapier, HubSpot, Klaviyo, Salesforce or Oracle Eloqua, a conversion goal and an optional thank-you email. Klaviyo, Salesforce and Oracle Eloqua take the lead from the survey’s Email answer. Everything runs after the visitor already has their thank-you.

Is there a thank-you email, and can it offer a reward?

There is an optional thank-you email, off by default, sent only to visitors whose address was already on their profile. It is the same for every answer and offers nothing in return.

Can I collect public reviews as well?

Yes — that is Reviews & Testimonials: a Review Form on your site, reviews from 17 platforms, and widgets that show each visitor the reviews that match them.

How do I see the results?

Performance has a Feedback tab (NPS over time, averages, said yes by page and product, response rate, the latest comments) and a Surveys tab (respondents, a funnel from shown to each question, results per question and by segment, the latest written answers and a CSV export).

Get started

Ask them. Then answer them.

Put an NPS Bar in your product or an Exit Survey on your cart, and target the next campaign by what people said.

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