Targeting & Control Groups
Test within targeted groups of visitors based on a comprehensive visitor data profile, including CRM data, dynamic session data, cart value, referral, pages visited, weather, geo-targeting, and more. The system can be set to rotate random users/sessions/pages, and can include control groups, which allow you to select groups of users that are consistently the same, for the greatest certainty.
By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.
You can show specific content to visitors with certain system characteristics, such as desktop vs. mobile, browser type, or browser language.
You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies.
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.
Both AI generated recommendations as well as targeted content can take into consideration the interactions that the visitor has had with your products or content. Examples of interactions with specific products or content are views, adding to cart, commenting, liking, favoriting, purchasing, etc.
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.
Personyze knows the visitor’s current weather forecast from their location data, and so you can target based on various aspects of weather, like temperature, air pressure, or precipitation.
Utilize a Range of Tools to A/B Test the Entire Visitor Journey
Using Personyze’s WYSIWYG editor, email broadcasting, forms, popups, and banners, as well as many more tools, you can test every touch-point from the landing page to the follow-up email drip they receive.
Deploy forms based on customer segment, and displayed any way you choose, whether embedded into the page or as popups. Forms can have various stages, animations, triggers, and can also trigger a report to be sent to a member of your team.
Test Personyze’s product and content recommendations, which are generated for each individual user based on a variety of factors, including their personal interactions with your site, crowd data, behaviors of those with similar demographics, and machine learning algorithms. Test various designs and/or algorithms, to ensure maximum engagement.
Display popups or banners in the form of a slider, which the visitor can scroll through to see various products or content. Test different versions of each slider, for maximum affect.
A/B test custom HTML/JS actions which you want to deploy to defined audience segments, such as methods of automatically inserting coupons at checkout, or many other possibilities. Any custom HMTL/JS can be deployed using our targeting engine, and A/B testing.
Auto-apply coupons which the visitor agreed to or signed up for on the checkout page, with various types of animation to indicate to them that their coupon has been applied, as well as reminders that their coupon awaits them, before they arrive at the cart page.
Variations on every Call-to-Action you deploy across your site can be A/B tested with Personyze, so that you can be certain that you are achieving the maximum conversion possible.
Send multiple versions of emails, with variations on design and/or recommendation algorithms included, to provide the optimal email experience to your users.
Show various types of display for new content, including banners embedded into the page, popups displayed as floating divs with various trigger options including on exit intent, and top/bottom bars which push the rest of the content up or down.
Personyze includes a real-time campaign performance dashboard, and triggers for performance alerts to your team to maximize your campaigns’ effectiveness. Track any key performance metric, such as revenue generated or forms submitted.
You can examine your test results based on anything from large-scale metrics like time on site or total clicks, to precise factors like CRM variables or specific click sequences.
Based on the goal for which you are testing, you can set auto shut-down of losing content if there is a clear winner, or simply receive an email alert. You can also deploy the winner based on various dimensions, so that if version A is doing well in NY but not so well in London, whereas version B is the opposite, you can set Personyze to deploy each version to the specific segment for which they are most effective.
Personyze makes it easy to run a campaign and keep performance tracking uniform across devices and channels, using the unified user ID. This user ID is tracked across devices, and allows you to avoid the mistake of thinking the visitor is a different user when they are browsing from multiple devices.
By default, Personyze reports campaign performance in real-time to Google Analytics.
Easy to Use, Integrates Into Your Site in Minutes
Our step-by-step wizards guide you through the process of creating an A/B or Multivariate Testing campaign. Industry best practice responsive templates make the process even easier.
Whatever CMS or ecommerce platform you may be using, Personyze can simply plug into the back-end and A/B test every aspect of your digital experience.
Preview your A/B test campaign’s look and feel by selecting location, CRM data, and other visitor attributes to see what test is triggered and how each variant looks on different devices, and for different types of users.
Upload user email lists and CRM data, or set a dynamic user feed which can be synchronized automatically. Connect your CRM solution using out-of-the-box integration, webhooks, and our robust email marketing API.
With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!
We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.
Leverage the Power of
Personyze A/B Testing allows you to conduct data-driven marketing, so that your landing pages, personalized content, promotions, popups and messages are the ones that convert the most!