A/B Testing

A powerful segment-based A/B testing tool for landing pages, personalized content, promotions, recommendations, and emails. Tweak it until you find what drives the highest conversion, based on empirical data.

Conduct data-driven marketing using powerful segment-based A/B testing for landing pages, personalized content, promotions, and emails to ensure maximum conversion


Test Anything & Everything

Includes 20+ content widgets to A/B test anything from design ideas with the WYSIWYG Editor, to new promotions using our Banner & Popup Builder, or different recommendation algorithms, and email types.

Precision Testing Made Simple

Achieve a greater precision, avoid data pollution, and reduce testing time by using segmentation to test within targeted groups of visitors, with optional control groups. Test rapidly on the same testing group over and over again, until you reach perfection.

Robust Analytics & Automated Deployment

Declare a winner based on metrics such as CTR, bounce rate, average time, form submits, checkouts, and more. Automatically shut down losing variants when a certain statistical significance is achieved.

Visual Interface for Setup, No Coding Required

Personyze has a visual simulator interface for you to set up tracking of cart value, adding to cart, checkout, search box inputs, and more. Track virtually anything that appears during a visitor session, without writing a single line of code.

Targeting & Control Groups

Test within targeted groups of visitors based on a comprehensive visitor data profile, including CRM data, dynamic session data, cart value, referral, pages visited, weather, geo-targeting, and more. The system can be set to rotate random users/sessions/pages, and can include control groups, which allow you to select groups of users that are consistently the same, for the greatest certainty.

CRM Data

By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.


You can show specific content to visitors with certain system characteristics, such as desktop vs. mobile, browser type, or browser language.

Site behavior

You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.

Companies and organizations

Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies.

Geo location and zip code

Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.

Current session or cart data

Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.

Product/Content interactions

Both AI generated recommendations as well as targeted content can take into consideration the interactions that the visitor has had with your products or content. Examples of interactions with specific products or content are views, adding to cart, commenting, liking, favoriting, purchasing, etc.

Referral or Traffic sources

Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Weather Targeting

Personyze knows the visitor’s current weather forecast from their location data, and so you can target based on various aspects of weather, like temperature, air pressure, or precipitation.

a/b testing

Utilize a Range of Tools to A/B Test the Entire Visitor Journey

Using Personyze’s WYSIWYG editor, email broadcasting, forms, popups, and banners, as well as many more tools, you can test every touch-point from the landing page to the follow-up email drip they receive.

Form and Auto Respond

Deploy forms based on customer segment, and displayed any way you choose, whether embedded into the page or as popups. Forms can have various stages, animations, triggers, and can also trigger a report to be sent to a member of your team.

Recommendation Algorithms

Test Personyze’s product and content recommendations, which are generated for each individual user based on a variety of factors, including their personal interactions with your site, crowd data, behaviors of those with similar demographics, and machine learning algorithms. Test various designs and/or algorithms, to ensure maximum engagement.


Display popups or banners in the form of a slider, which the visitor can scroll through to see various products or content. Test different versions of each slider, for maximum affect.

Custom HTML/JS

A/B test custom HTML/JS actions which you want to deploy to defined audience segments, such as methods of automatically inserting coupons at checkout, or many other possibilities. Any custom HMTL/JS can be deployed using our targeting engine, and A/B testing.

Coupon with Auto-Insert

Auto-apply coupons which the visitor agreed to or signed up for on the checkout page, with various types of animation to indicate to them that their coupon has been applied, as well as reminders that their coupon awaits them, before they arrive at the cart page.

Versions of Landing Pages
Multi-variant CTAs

Variations on every Call-to-Action you deploy across your site can be A/B tested with Personyze, so that you can be certain that you are achieving the maximum conversion possible.


A/B test multiple versions of emails, with variations on design and/or recommendation algorithms included.

New Site Design

Test changes to your site’s design and CSS properties, using our WYSIWYG editor and custom Javascript actions. Alter the look and feel of your entire site, or just one page, get objective data, and automatically deploy the winning design based on various metrics.

Popups and Banners

Show various types of display for new content, including banners embedded into the page, popups displayed as floating divs with various trigger options including on exit intent, and top/bottom bars which push the rest of the content up or down.

Campaign Performance

Personyze includes a real-time campaign performance dashboard, and triggers for performance alerts to your team to maximize your campaigns’ effectiveness. Track any key performance metric, such as revenue generated or forms submitted.

Get Results in Macro and Micro

You can examine your test results based on anything from large-scale metrics like time on site or total clicks, to precise factors like CRM variables or specific click sequences.

Decide the Winner and Auto-Deploy

Based on the goal for which you are testing, you can set auto shut-down of losing content if there is a clear winner, or simply receive an email alert. You can also deploy the winner based on various dimensions, so that if version A is doing well in NY but not so well in London, whereas version B is the opposite, you can set Personyze to deploy each version to the specific segment for which they are most effective.

Cross device testing with a unified user ID

Personyze makes it easy to run a campaign and keep performance tracking uniform across devices and channels, using the unified user ID. This user ID is tracked across devices, and allows you to avoid the mistake of thinking the visitor is a different user when they are browsing from multiple devices.

Google Analytics Integration

By default, Personyze reports campaign performance in real-time to Google Analytics.

analytics dashboard

Easy to Use, Integrates Into Your Site in Minutes

Our step-by-step wizards guide you through the process of creating an A/B or Multivariate Testing campaign. Industry best practice responsive templates make the process even easier.

Works On Any Site

Whatever CMS or ecommerce platform you may be using, Personyze can simply plug into the back-end and A/B test every aspect of your digital experience.

A/B Test Simulator

Preview your A/B test campaign’s look and feel by selecting location, CRM data, and other visitor attributes to see what test is triggered and how each variant looks on different devices, and for different types of users.

Integrate Your CRM Data for a 360° Customer View

Upload user email lists and CRM data, or set a dynamic user feed which can be synchronized automatically. Connect your CRM solution using out-of-the-box integration, webhooks, and our robust email marketing API.

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!

Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.

Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

Leverage the Power of

Data-Driven Marketing

Personyze A/B Testing allows you to conduct data-driven marketing, so that your landing pages, personalized content, promotions, popups and messages are the ones that convert the most!