A/B Testing

A powerful segment-based A/B testing tool for landing pages, personalized content, promotions, recommendations, and emails. Tweak it until you find what drives the highest conversion, based on empirical data.

Test anything & everything

Includes 20+ content widgets to A/B test anything from design ideas with the WYSIWYG Editor, to new promotions using our Banner & Popup Builder, or different recommendation algorithms, and email types.

Precision testing made simple

Achieve a greater precision, avoid data pollution, and reduce testing time by using segmentation to test within targeted groups of visitors, with optional control groups. Test rapidly on the same testing group over and over again, until you reach perfection.

Robust analytics & automated deploymen

Declare test winner based on metrics such as CTR, bounce rate, average time, form submits, checkouts, and more. Automatically shut down losing variants when a certain statistical significance is achieved.

Visual Interface for setup, no coding required

Personyze has a visual simulator interface for you to set up tracking of cart value, a, search box inputs, forms input, and more. Track virtually anything that appears during a visitor session, without writing a single line of code.

Precision testing made simple

Achieve a greater precision, avoid data pollution, and reduce necessary testing time by using our laser-focused segmentation engine to test targeted groups of visitors, based on their CRM data, on-site behavior, product and content interactions, and more. Use various rotations between testing versions, and create control groups which allow you to test the same groups of users rapidly over and over again until you reach perfection.

By default, Personyze is automatically tracking 70+ user attributes from the user’s session, these include virtually any trackable behavior, location which is derived from IP, weather at that location, and other details like URL variables and cookies.

Current session or cart data
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.

Referral or Traffic sources 
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Most popular interests 
Show targeted content based on the visitors most visited pages, as well as their ranked interests from product/content interactions.

Geo location and zip code 
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.

Companies & organizations
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies.

CRM Data
By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.

System
You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language.

Site behavior
You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.

Rotate testing content between page to page during the same session, or between sessions of the same user, or a rotate between users so that each user only sees one version.

Test the same user across different campaigns or channels with control groups. For instance, show an email campaign and a landing page from that email for the same test user.

Utilize a range of tools to A/B test the entire visitor journey

Leave no stone unturned, as you utilize empirical methods to verify that your strategy is the most optimal for your key metrics and ROI. Virtually every aspect of your online presence can be A/B tested with Personyze. Our 20+ codeless and intuitive content widgets allow you to test new design ideas with the WYSIWYG Editor, new promotions using our Banner & Popup Builder, different recommendation algorithms, and re-marketing emails.

A/B test performance dashboard

Personyze A/B testing will collect and display many analytics internally and report to Google Analytics by default, but you can also set custom metrics across your site to be tracked and compared for testing. Use the KPIs that make the most sense for your business model and strategy, and tell Personyze what to track. Set Personyze to automatically shut down losing campaigns after a period of time has passed, or certain statistical significance has been achieved.

Personyze is automatically tracking views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.

Automate A/B testing with auto-shutdown of losing test groups based on statistical significance achieved.

API and Integerations

Works on any website, regardless of platform, all channels, and has full rest API available.

Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.

Content Widgets

Add any type of content to your site and emails, with many templates to get you started.

Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.

QA and Testing

Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.

Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.

CRM and User Data

Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.

Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.

White Glove Service

Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.

With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.

Performance Analytics

A detailed dashboard with completely customizable KPI tracking.

Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.

A/B testing made easy.

We set out to build a comprehensive platform, and that is what we offer: everything you need to optimize across channels using personalization technology.

Let’s talk how Personyze A/B testing empowesr you to conduct data-driven marketing, so that your are the ones that convert the most!

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