A/B and Multivariate Testing with Personyze is Simple, Yet Powerful

Personyze allows you to take multivariate testing your site’s experience to the next level; rather than simply testing across all users on your site, you can achieve a greater precision, avoid data pollution, and reduce necessary testing time, by testing individual audience segments you have targeted in each campaign. A/B and multivariate testing are built directly into the action creation widget in Personyze, so the process couldn’t be simpler:

  • Segment your audience, and create the changes to be tested

  • Drag and drop the individual changes into testing groups (with optional control group)

  • Select how the changes will be distributed to visitors within the customer segment (using a simple drop-down menu, and slider)

  • Lean back, and watch the data pour in

All other visitors to the website continue to see the standard version of the site, and this minimizes any lost conversions due to the testing. Additionally, you can set Personyze to delete the under-performing actions automatically, once it becomes clear which action is having the best results.


Additional Benefits of A/B Testing in Personyze:


  • Detailed statistical data to compare groups

  • Targeting based on CRM data

  • Unlimited custom goals and tracking

  • Campaign statistics are sent to Google Analytics, by default

  • Reporting to Google Analytics can also be turned off if you choose

  • Control group option, exclude a segment of visitors from all campaigns if you want

  • Use different methods of rotation to get exactly the data you want


Personyze robust testing capabilities allow you to analyze and optimize overall visitor experience on multiple pages, page templates, and external channels, such as emails or Facebook.  By rotating page versions, Personalized content, popups, and banners, wherever your personalized changes appear, they can be included in a single test.