B2B personalization that starts before the form fill.
Most B2B visitors never identify themselves. Resolve the company behind them via reverse-IP integrations, sync your CRM — and your site personalizes by industry, size, and deal stage from the very first pageview.
Works with your stack — HubSpot, Salesforce, Albacross, 6sense & more
4.8 / 5 on G2
4.6 / 5 on Capterra
Most of your visitors never fill a form. Reverse-IP integrations put a company name, industry, and size on them anyway.
Banking buyers and startup founders used to read the same homepage. Now each sees the argument written for them.
Accounts that see relevant proof and CTAs convert to pipeline at multiples of those who don’t. Most B2B sites still pitch everyone identically.
What personalization looks like for B2B traffic.
Every capability below runs on one AI-powered visitor profile — behavior, firmographics from your integrations, and CRM data — from anonymous first click to closed-won.
Identify companies behind anonymous traffic
Reverse-IP integrations — Albacross, 6sense, ZoomInfo, Leadfeeder, leadREBEL — resolve visitors to companies, so industry and size become targeting conditions before any form fill.
Homepages by industry & company size
A banking visitor sees the financial-services pitch; a startup sees the startup one — same URL, AI-decided per account.
ABM pages for target accounts
Landing pages and on-site sections that render for the account — named greeting, relevant proof, the right CTA for their stage.
CRM-aware experiences
Sync HubSpot or Salesforce and the site responds to deal stage — prospects get positioning, open opportunities get demo-prep, customers get expansion.
Proof that matches the vertical
Case studies and success stories rotate by industry and company size — a banking visitor sees banking proof, not generic praise.
“Built for how regulated teams work.”
Testimonials & logos by industry
Reviews, testimonials, and customer logos in one library — imported from your review platforms or a file, or collected with your own forms — and each account sees the customers most like it first, by industry and company size.
Lead capture tuned by firmographics
Enterprise accounts get a direct path to sales; smaller teams get self-serve — forms, CTAs, and offers match who’s actually looking.
Surveys that qualify the visit
Ask a qualifying question, a short branching survey, or an NPS for customers — every answer lands on the visitor’s profile, ready to target with, and a “yes” to a demo can end on your booking calendar.
Educate the buying committee
Guides, docs, and case studies recommended by industry and reading history — every stakeholder who lands gets the next right thing to read.
Buyers ask, the site answers
An AI chat answers from your own pages and materials — and already knows the company, industry and stage of the buyer asking.
AI Content Finder
Each stakeholder describes what they need in their own words and gets a few guides, docs, or case studies from your site — each with the reason it fits, instead of a page of keyword matches.
Book the meeting at peak intent
A target account on the pricing page books time with the right owner, on your own page — account context attached to the booking.
Campaign traffic gets its own page
Landing pages built in the same editor, personalized on the server and served from the CDN — ABM and campaign clicks land on a page made for them.
Test messaging per segment, measure in pipeline
A/B test value props, CTAs, and proof per industry and account tier — measured in demos and pipeline, not clicks. Auto-pick declares and deploys the winner, and a winner can be applied audience by audience.
An AI agent that suggests, builds, executes, and reports.
The AI agent suggests campaigns worth running for your accounts, builds them end to end — targeting, design, placement — executes once you approve, and reports the performance back to you. You set the direction; the agent does the work. Every plan includes a monthly quota of AI tasks.
One account’s path, orchestrated.
This is B2B website personalization in practice: every touch below is a campaign from this page — same account profile, right channel, right moment.
Sophie · Acme Financial
Anonymous visit → booked demo in 5 days
Journey running liveCompany identified
Banking case study, front and centerA reverse-IP integration resolves Acme Financial on the first pageview.
Pricing, personalized
Firmographics reorder the pricing page — SSO, SLA, and security lead.
The committee reads
Three stakeholders land; each gets industry-relevant next reads.
Retargeted at open
The nurture email renders fresh, account-relevant content.
Demo booked
The ask matches the account — and lands.
David · Acme (in pipeline)
CRM record → closed-won in 10 days
Journey running liveKnown account returns
CRM sync says demo booked — the pitch stops, the prep starts.
Deal-stage content
Integration checklist for Thursday’s demoThe homepage surfaces exactly what moves this deal forward.
New stakeholders arrive
Committee members get continuity, not the generic pitch.
Proposal stage
Follow-up email content matches where the deal actually is.
Expansion closed
From CRM record to revenue — the site worked the deal too.
Live on your site before the next campaign.
No re-platforming, no dev queue. One tag and your first account-aware experience can ship the same day.
Add one tag
A single script starts profiling every visitor — behavior, source, device, and content history, from the first pageview.
Connect identification & CRM
Plug in a reverse-IP integration (Albacross, 6sense, ZoomInfo) and sync HubSpot, Salesforce, or Zoho — industry, size, account, and deal stage become targeting conditions.
Personalize by account & industry
Visual editor, campaign builder, and an AI agent that turns a described goal into a complete campaign — targeting, design, placement — staged for your review. Marketing ships account experiences the same week.
Free plan · 5K page views · no credit card
See it in Personyze, screen by screen.
The rules, what your CRM knows, the proof and the questions each account sees — and the groups that convert. Real screens from the panel.
Bring in what your CRM knows
HubSpot, Salesforce, Zoho, Eloqua, ActiveCampaign, Klaviyo and more — contacts and companies onto visitor profiles.
Target by your CRM’s fields
Contact and company fields mapped onto visitor profiles, ready to switch on — then target by any of them.
Logos from their own industry
Customer logos tagged by industry, for a logos strip that matches the visitor.
Surveys that qualify the visit
A question asked only when an earlier answer matches, and the survey ending early.
Everything you know, on one profile
Who they are, where they are and how often they come back — the profile every campaign targets.
The groups that convert, found for you
Groups in your own data that reach a goal far more often than average, each with its evidence.
Target on what you know
Time on site, landing page, referrer, interests, campaigns seen and more — picked from one list.
Rules that read like a sentence
Three targeting rules combined with AND, and the audience told back in plain words.
Targeting, step by step 1:55
Who sees a campaign, built from rules — narrated, in the real panel.
Audiences found for you 1:25
The groups that convert, and a campaign for one of them.
Screens from Personyze demo accounts. The numbers are illustrative.
One platform doing the heavy lifting.
Every account-aware campaign on this page runs on the same engine — nothing to stitch together, everything reporting to one place.
One tag, one account profile
Behavior, firmographics from your integrations, and CRM fields unified per visitor — the profile Personyze’s AI reads on every pageview to decide what each account sees.
Analytics & pipeline reporting
Every campaign measured against demos, pipeline, and expansion — per industry, per account tier — in dashboards built for marketers, not analysts — beside full website analytics for the site itself, down to the individual visitor. Auto-pick deploys A/B winners for you.
Managed service, when you want it
Our team can design, build, and optimize account-based campaigns with you — from your first industry homepage to full ABM programs.
Plugs into the stack you already run
Identification-agnostic by design — bring any reverse-IP or enrichment provider; firmographics flow in, on-site behavior flows back to your CRM.
HubSpot
Salesforce
SegmentHubSpotSalesforceSegmentB2B and enterprise teams run on Personyze — and say so.
“We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.”
“Easy to use — we trained teams in other regions on it quickly.”
“Simple. Affordable. And does its primary function — recommendations — far better than tools that cost multiples more.”
Mike H.RefrigiWear
★ 4.8 / 5· 4.6 / 5·trusted by 1,500+ marketing teams
B2B personalization, answered.
What is B2B website personalization?
B2B website personalization is the practice of adapting a company’s site to each business visitor — identifying the company behind anonymous traffic, then tailoring homepages, proof, and CTAs by industry, company size, and deal stage. Instead of one pitch for every visitor, each account sees the version built for buyers like them.
How does company identification work?
Through reverse-IP integrations such as Albacross, 6sense, ZoomInfo, Leadfeeder, or leadREBEL: the visitor’s network resolves to a company, and its industry and size become targeting conditions instantly. Match rates vary by provider and traffic mix — and everything falls back gracefully when there’s no match.
What about visitors you can’t identify?
They still get personalized experiences from behavior — pages read, source, geography, device, and engagement all work without knowing the company.
Does it sync with our CRM?
Yes — HubSpot, Salesforce, Zoho, and most CRMs connect via native integration or API, so account, lifecycle stage, and deal stage drive what the site shows.
Is this the same as ABM?
It’s the website layer of ABM: target-account lists, per-account experiences, and firmographic segmentation on your own site. See account-based marketing.
Can the AI build campaigns for me?
Yes. The AI agent suggests campaigns for your accounts, builds them — targeting, design, placement — executes once you approve, and reports the results. Page-level AI can rewrite a whole page for one audience in the Visual Editor. Every plan, including Free, includes a monthly quota of AI tasks, and your remaining balance is shown before anything runs.
Can we show testimonials and logos by industry, and run surveys?
Yes. Testimonials, case studies, reviews, and customer logos live in one library — imported from review platforms or a file, or collected with your own forms — each tagged by industry and company size, so a bank sees banks first. Ask a qualifying question, a short survey, or an NPS, and every answer lands on the visitor’s profile, ready to target with. Reviews & Surveys is an add-on, included in the Power and Enterprise plans.
Can buyers find the right resources by asking?
Yes. The AI Content Finder puts the AI Chat Agent in a bar on the page: a buyer describes what they need in their own words — a security review, an integration, a case study from their industry — and gets a few of your pages, each with the reason it fits. It runs with the AI Chat Agent add-on.
Is it compliant with GDPR?
Yes — firmographic identification is company-level rather than personal, and tracking is consent-aware with EU data options and full control over what is stored.
What does it cost?
Plans scale by page views from free to Enterprise — see transparent pricing. Reverse-IP providers are licensed separately.
Stop pitching every account the same way.
Start free, connect your identification stack, and let your site treat Acme like Acme.