Targeted Banners and Pop-Ups

Personyze utilizes machine learning and behavioral targeting to deliver highly targeted and personalized banners and popups. Increase engagement, and achieve greater conversion with personalization.

Smart targeting with a 360° customer view

Target the most relevant visitors, based on a comprehensive visitor data profile, including CRM data, dynamic session data, cart value, referral, pages visited, weather, geo-targeting, and more.

Optimal timing with smart behavioral triggers​

Use smart behavioral triggers such as trigger on exit intent, on idle, on timer, on product added to cart, on cart error, and more to trigger campaigns when the visitor is most likely to engage, or most at risk of bouncing.

The right look with multiple display types

Banners and Pop-Ups Personyze are completely customizable and come with various responsive templates for vertical and horizontal displays. They can be embedded into placeholders anywhere on the site or shown as popups.

Easy integration of your data

Synchronize your data automatically, or upload your user email lists, CRM data, and product catalog. Connect your CRM solution using easy integration, webhooks, and our robust API.

Powerful banner and popup targeting based on 70+ user attributes

Start deploying targeted banners and pop-ups based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, and more. Enhance targeting by integrating data from other sources, using API or user feed synchronization, to target based on any data you have in your database.

By default, Personyze is automatically tracking 70+ user attributes from the user’s session; these include virtually any trackable behavior, location which is derived from IP, weather at that location, and other details like URL variables and cookies.

Current session or cart data
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.

Referral or traffic sources
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Most popular interests
Show targeted content based on the visitor’s most visited pages, as well as their ranked interests from product/content interactions.

Geo location and zip code
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.

Companies and organizations
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies.

CRM data
By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.

System
You can show specific content to visitors with certain system characteristics, such as desktop vs. mobile, browser type, or browser language.

Site behavior
You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.

Personyze is extremely flexible in how it can integrate user data for targeting, so that virtually any CRM or external database can be integrated. This allows you to expand your targeting capabilities to any data variables you might have, such as the visitor’s role in their company, industry, account type, or budget. 

Turnkey integration with third-party ABM data providers like Leadfeeder, Albacross, and Clearbit allow you to gain access to valuable B2B data for targeting. This means you can use IP intelligence data you may not already have in your CRM, such as the visitor’s company association, industry, revenue, company role, etc.

Automated workflows, smart and effective engagement

Use smart behavioral triggers to deliver banners and popups when the visitor is most likely to engage or most at risk of bouncing.  Triggers include exit intent, idle, timer, scroll products added to cart, another banner or popup was viewed/clicked, etc, and limit how often it’s seen to avoid annoying visitors.

Popups in Personyze can have a variety of triggers for different purposes.

  • Exit intent
    When a shopper tries to leave the site, offer them a coupon to encourage them to check out.

  • On scroll X%
    When a visitor scrolls all the way down the page, show a popup with the next piece of content to read. 

  • When visitor is idle X seconds
    Re-capture engagement when a user has been inactive on the page.

  • On text copy
    Encourage shoppers to buy on your site rather than going elsewhere you detect they’re copying text. 

  • Based on a timer
    Draw more attention by showing a popup a few seconds after the visitor arrives.

  • On page enter
    Show a popup as soon as the visitor arrives. 

  • Re-scrolled to the top
    Keep your visitor engaged with the next piece of content after they’ve completed reading and are going back to the top to look for something else. 

  • On mouse hover
    Show the popup only if the visitor shows interest in a particular topic or item by hovering their mouse over it. 

  • Optional animations and glass panel

Personyze has several ways to limit how often the popup can be triggered in order not to annoy the visitor. 

Tell Personyze not to show the popup again for X number of sessions, once the popup has been:

  • Viewed
  • Clicked
  • Closed
  • Show for X minutes, then show again in X sessions
  • Based on any of 70+ targeting rules (virtually any behavior)
  • If another action was or wasn’t shown 
  • Top/bottom bar
    Show a popup in the form of a bar at the top or bottom of the page, such as to remind a customer that their coupon awaits them at checkout.

  • Minimizable popup
    Show a popup that can be minimized and expanded. 

  • Sticky top/bottom
    Set a popup to always stick to the top or bottom of the page.

  • Placeholder 
    Show content such as banners in a given location on the page, embedded as if they’re part of the page. 

  • Popup position 
    Popups can appear anywhere on the page, in all 9 quadrants. 

  • Variety of popup content
    Popups can contain countdowns, forms, recommendation, dynamic variables such as first name, and many more.
  • Dynamic user variables
    Dynamic user variables are any data point that is known about the visitor that you might want to insert into a banner or popup, such as their first name, location, company name, or primary interest. 

  • Split content based on user variables
    The content in your popup or banner can change based on variables, for instance it can say “Good morning,” or “Good evening,” depending on the time of day, or can have a totally different call to action based on the user’s role in their company, if known. 

  • Inherit styling and edit HTML
    Personyze content such as popups or banners are completely customizable, and can even be set to inherit CSS styling from the page to get a head start on design. 

Test and optimize popup/banner performance

Utilize a real-time popup and banner campaign performance dashboard, and conduct A/B testing on the fly. Set triggers for performance alerts to your team to maximize your campaigns’ effectiveness.

Personyze is automatically tracking views, impressions, clicks, closes, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard. Personyze differentiates between views where the visitor viewed the content in page focus, whereas if the content was delivered but not viewed, it’s referred to as executed. 

Personyze is integrated to Google Analytics out-of-the-box, and can further send analytic data to any third-party platform via pixels when someone views, clicks, or closes popups or banners. 

API and Integerations

Works on any website, regardless of platform, all channels, and has full rest API available.

Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.

Content Widgets

Add any type of content to your site and emails, with many templates to get you started.

Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.

QA and Testing

Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.

Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.

CRM and User Data

Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.

Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.

White Glove Service

Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.

With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.

Performance Analytics

A detailed dashboard with completely customizable KPI tracking.

Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.

Targeted banners and pop-ups made easy

We set out to build a comprehensive platform, and that is what we offer: everything you need to optimize across channels using personalization technology. 

With complete control of design, timing, rotation, and banner/popup location on the page, you can deliver the right banners and pop-ups to the right visitor, at the right time, to improve CTR and conversion rates.

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