Open-Time Email Recommendations

Add email recommendations to your existing email campaigns without coding or IT integration. Each visitor sees exactly what they are most likely to be interested in for the point in time when the email is opened and read, based on most recent site interactions.

Automated, hands off conversions

Send transactional emails with highly personalized recommendations that are relevant to the recipient, resulting in higher click-through rates than typical marketing emails.

Works with Your Existing Email Provider

Integrate our customizable email recommendation design templates in seconds with your existing email provider and campaigns. Simply Add the embed code snippet into your email template, and Personyze does the rest!

A Recommendation for Every Scenario

Personyze’s recommendations utilize each visitor’s individual interests, transaction history, demographics, crowd wisdom plus machine learning to generate personal, engaging recommendations.

Up-to-Date Email Recommendations

With open-time email personalization, the recommendation engine builds the content of the message at the time your recipient opens it.  By factoring in the latest transaction, activity on site, product availability, and current price, Personyze shows highly tailored recommendations that lead to higher conversion and tangible increases in revenue. 

Email Recommendation Algorithm Examples

Inspired by your last purchase

This recommendation shows items that were popular among visitors who purchased the same item as the visitor’s most recent purchase. 

Most recommended for you

This recommendation uses machine learning to find patterns in the crowd data, and shows each visitor what they are most likely to be interested in based on these detected patterns. 

Now on sale from past interests/left in cart

This recommendation shows the visitor items that have recently changed in price, based on what they previously interacted with or left in their cart. 

time to resupply

This recommendation type reminds the visitor to re-stock perishable items, and can be sent only at certain intervals determined by you.

those who bought these also bought

This email recommendation suggests items based on a previous purchase, using what other visitors who purchased the same product also bought. 

Most recommended for you

This email recommendation uses machine learning to detect patterns in the crowd data, and based on the visitor’s characteristics will show them what they are most likely to be interested in. 

Cross-sale with your past purchase

This email recommendation suggests items which other visitors who made the same purchase as this visitor’s most recent purchase also bought, or items which have a cross-sale association in the catalog with the visitor’s most recent purchase. 

Newly listed items/accessories for you

This email recommendation will suggest items to the visitor that have been newly added, which go together with items previously purchased. 

Best Sellers & most popular
You may like based on similar users

This recommendation shows products that the visitor may like, because other visitors with similar characteristics viewed, added to cart, or purchased them often. 

Popular in your neighborhood

This recommendation shows items that are popular among other visitors from the same geographic region, or from the same referrer(s). 

Hot sales from items you viewed/left in cart, or interest

This recommendation shows popular items which have recently lowered in price, based on the visitor’s ranked interests from past browsing. 

New on the site from category you purchased in the past

This shows the visitor the newest items from categories they have viewed or purchased from in the past. 

Highly Personal Email Recommendations in Real Time

The recommendation engine builds a set of recommendations for each visitor at each email opening, based on personal data combined with predictions from crowd data, producing dynamic recommendations pushed in real time, to give the visitor the most relevant products/content at any given moment.

Easy to Use, Integrates Into Your Existing Email Templates

After a 5-minute installatation, our step-by-step wizards guide you through the process of creating recommendations, using industry best practice responsive templates that are simply embedded into any email templates you are using now, with a short HTML snippet to make the process even easier. You can also broadcast the emails from our platform.

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!


Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.


Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

Leverage the Power of

Real-Time Email Personalization

In every email you send to your customers, from shipping confirmation to invoice, when they open the email you can show the products that they are most likely to buy, the accessories they want to have, and the sales they don’t want to miss.

Works With Any ESP

Whatever CMS, ecommerce platform, or ESP you are currently using, Personyze can simply plug into the back-end and deliver hands-off ROI. A quick copy/paste installation on your website and in emails is all that’s needed to get started.

Industry Best Practice Email Recommendation Templates

Personyze includes over 50 recommendation algorithms with completely customizable, responsive design templates.

Easy Integration of Your Data for Products & Users

Upload a file with your product list or CRM user data, or set a dynamic feed which can be synchronized automatically. Connect your CRM solution using out-of-the-box integration, or our API.

Visual Interface for Setup, No Coding Required

Personyze has a visual simulator interface for you to set up tracking of cart value, adding to cart, checkout, search box inputs, and more. Track virtually anything that appears during a visitor session, without writing a single line of code.

Email Campaign Simulator

Preview your recommendations before they go live, by selecting an email recipient and see the recommendation they are going to see.

A/B Testing and Rotations

Rotate recommendation algorithms or email designs between different users for A/B testing. Find the exact versions that get the most engagement and conversion. Pick the winner manually, or have it automatically deployed based on time, or key performance metrics.

Delivering Email recommendations across channels

Personzye’s 360° customer view makes it easy to merge data from different channels into one global data profile, and display recommendations with simple widgets embedded on your site, apps, and in emails.

Give Recommendations a Head Start by Uploading Past Transactions

Achieving maximum relevance takes time and data, but by uploading your past transactions, you can give the recommendation engine a head start.

Personalization Tags

Every custom field you create (user industry, account type, etc.) becomes a personalization tag, which can be inserted into content. This means you can include a customer’s name in the title of their recommendations, or any other variable you have on them.

Email Campaign Performance Dashboard

Get a comprehensive campaign performance view, with metrics such as impressions, click through rate, bounce rate, conversion rate, recommendation revenue, time it took to buy from the first click, etc. Filter down to see detailed statistics by recommendation algorithms, list of products or content, and various user data parameters like demographic and location. Define any custom metrics you want, as virtually any site behaviors are trackable with Personyze.

Google Analytics Integration

By default, Personyze reports campaign performance in real-time to Google Analytics. That means that the moment you have a campaign live, you will immediately see statistics on it alongside the rest of your site tracking in Google, with no extra setup.