Say who.
Then answer.
Build an audience from behaviour, your CRM, your CDP and the request itself — see how many match before you commit, then act on it everywhere.
One audience, used by every channel, with the count live while you write it and the results reported per audience rather than blended — which is how you find the segment your average was hiding.
4.8
4.6
From what they do on your site
The signals nobody has to hand you: pages and page groups seen, products and articles viewed, searches run, scroll depth, visit number, cart state and purchase history.
Behavioral targeting
Rules over what a visitor has actually done, and the moment the rule fires.
How to target content to your audience
The practical guide to turning behaviour into a segment worth answering.
What behavioral targeting is worth
A calculator for the lift a behaviour-based audience tends to return.
From the CRM you already pay for
Match the anonymous session to a record you already hold, and target on it — lifecycle stage, plan, owner, renewal date, open opportunity. The lookup is server-side, so the rule is decided before anything renders.
From the CDP that already has your audiences
If somebody has already done the work of defining an audience, Personyze would rather use it than make you rebuild it. Audiences come in, membership goes back out.
Segment
Activate Segment audiences on the page, in the same session.
Twilio Segment
The CDP data you already collect, used for on-site targeting.
Tealium
Tealium audiences and badges as on-site targeting conditions.
Zeotap
Zeotap CDP audiences activated on your own pages.
From the company behind the visit
Most B2B traffic never fills anything in. Resolve the company from the IP and firmographics, then treat every visitor from that company as one account — industry, size, revenue band, technologies, intent.
And then proving it was worth doing
The variant that wins overall usually loses for somebody. Reporting per audience, against a held-back group inside each one, is how you find the segment your average was hiding.
Build one audience and see what it is worth.
Stack a few conditions, watch the count move on live traffic, and answer that audience on the page. The reporting will tell you whether it deserved its own message.