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GDPR compliant for our personalization tools

Personyze service GDPR policy

Introduction

On May 25th, 2018, the General Data Protection Regulation (GDPR), the European Union’s (EU) data protection framework, came into effect. It impacts any organization that processes personal data of EU residents or monitors their behavior in connection with services or products. The GDPR expands individuals’ privacy rights by enforcing stricter limitations on data usage and requiring increased transparency about how and why data is used.

Why Personyze Collects Data

Personyze is a comprehensive personalization engine that utilizes machine learning and behavioral targeting to deliver real-time, dynamic experiences across channels. Visitor data—including on-site behavior, geolocation, CRM fields, and e-commerce activity—is used in multiple personalization components, such as:

Personyze’s Commitment to Data Protection and GDPR Compliance

As an omni-channel personalization provider, Personyze understands the importance of protecting individual privacy. Since May 25th, 2018, we have been fully GDPR-compliant. Our services already include the tools needed to help clients manage consent and maintain compliance. We continuously track legal developments and update our features accordingly to support GDPR-compliant usage of Personyze.

Key GDPR-Compliant Features in Personyze

GDPR has influenced how data is collected, stored, and documented. Below are the core compliance features available in Personyze:

  • Data Management: Clients can choose what data is collected. By default, Personyze does not store personal information like IP addresses. When IP data is required, anonymized IPs are available. We collect IPs temporarily for geolocation and weather functionality, then delete them. Profiles are based on behavioral and interest data, not personal identifiers. When creating data containers, you can define whether the data is retained or discarded after the session ends.
  • Visitor Control:
    • Tracking can be toggled on or off based on visitor consent (learn how), and consent logs are recorded.
    • Visitors can request access to their data and request deletion, provided the account is set up to support this functionality.
  • Server Access: Data is stored in Amazon server environments. Access is secured using a role-based permission system available via the Personyze interface.

Click here to learn more about how to opt out visitors using JavaScript.

Notifying Visitors About Personyze

We recommend including a short clause in your privacy policy regarding your use of Personyze. If you’re collecting private user data, it is your responsibility to adapt your privacy policy accordingly.

Below is a template you can include:

We use Personyze to better understand our users and optimize both the service and experience we offer. Personyze helps us analyze user behavior (e.g., time spent on pages, clicked links, areas of interest), allowing us to improve usability and deliver more relevant content. The technology uses cookies and other tracking methods to collect behavioral and device data, including IP addresses (anonymized), screen resolution, browser type, location (country level), and language. This data is stored in pseudonymized user profiles and is never used to identify specific individuals or matched with external data.

Disclaimer

This sample clause is provided as a generic reference. Due to the evolving nature of privacy laws, we recommend working with legal counsel to ensure full compliance with local regulations. Personyze cannot be held responsible for legal inaccuracies arising from use of this template.

If you have additional questions, feel free to contact us at: support@personyze.com

This section should always be read in conjunction with the specific Privacy Policy of the Personzye Enabled Site, which will contain further details regarding the processing of your personal data by the Personyze Enabled Site. We will NEVER sell your personal data to anyone. Personyze allows its users/customers to have control over the privacy of personal data that is captured by our service. This Privacy Policy provides information about how Personyze processes and protects this data Personyze assists its users/customers in providing their end users with a better user experience. Most importantly, through Personyze’s services, the functionality of the Personyze Enabled Site can be improved, by the machine learning and behavioral targeting that enable our customers to deliver dynamic cross-channel experiences based on their visitors current or past site behavior, geographic and demographic data, and more. The visitor data is used with one or more of the key components of our personalization engine such as Content and Product Recommendation, Email Personalization, A/B testing, personalized promotions, Social Proof Widgets, Dynamic Landing Pages, and more.
You may opt-out from having Personyze collect your information when visiting a Personyze Enabled Site at any time by visiting the Opt-out page on the Personyze Enabled Site, and clicking ‘Disable Tracking’, or enabling Do Not Track (DNT) in your browser. Personyze uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular, devices’ IP addresses captured and stored only in anonymized form, device screen size, device type, unique device identifiers, browser information, geographic location [country only], and preferred language used to display the website). Personyze stores this information in a pseudonymized user profile. The information we collect from cookies is only used in conjunction with your use of our services and is not shared by us with any third party.
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