GDPR compliant for our personalization tools
Personyze service GDPR policy
Introduction
On May 25th, 2018, the General Data Protection Regulation (GDPR), the European Union’s (EU) data protection framework, came into effect. It impacts any organization that processes personal data of EU residents or monitors their behavior in connection with services or products. The GDPR expands individuals’ privacy rights by enforcing stricter limitations on data usage and requiring increased transparency about how and why data is used.
Why Personyze Collects Data
Personyze is a comprehensive personalization engine that utilizes machine learning and behavioral targeting to deliver real-time, dynamic experiences across channels. Visitor data—including on-site behavior, geolocation, CRM fields, and e-commerce activity—is used in multiple personalization components, such as:
- Content & Product Recommendation Engine
- Email Personalization
- A/B Testing
- Promotional Banners
- Social Proof Widgets
- Dynamic Landing Pages
Personyze’s Commitment to Data Protection and GDPR Compliance
As an omni-channel personalization provider, Personyze understands the importance of protecting individual privacy. Since May 25th, 2018, we have been fully GDPR-compliant. Our services already include the tools needed to help clients manage consent and maintain compliance. We continuously track legal developments and update our features accordingly to support GDPR-compliant usage of Personyze.
Key GDPR-Compliant Features in Personyze
GDPR has influenced how data is collected, stored, and documented. Below are the core compliance features available in Personyze:
- Data Management: Clients can choose what data is collected. By default, Personyze does not store personal information like IP addresses. When IP data is required, anonymized IPs are available. We collect IPs temporarily for geolocation and weather functionality, then delete them. Profiles are based on behavioral and interest data, not personal identifiers. When creating data containers, you can define whether the data is retained or discarded after the session ends.
- Visitor Control:
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- Tracking can be toggled on or off based on visitor consent (learn how), and consent logs are recorded.
- Visitors can request access to their data and request deletion, provided the account is set up to support this functionality.
- Server Access: Data is stored in Amazon server environments. Access is secured using a role-based permission system available via the Personyze interface.
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Notifying Visitors About Personyze
We recommend including a short clause in your privacy policy regarding your use of Personyze. If you’re collecting private user data, it is your responsibility to adapt your privacy policy accordingly.
Below is a template you can include:
We use Personyze to better understand our users and optimize both the service and experience we offer. Personyze helps us analyze user behavior (e.g., time spent on pages, clicked links, areas of interest), allowing us to improve usability and deliver more relevant content. The technology uses cookies and other tracking methods to collect behavioral and device data, including IP addresses (anonymized), screen resolution, browser type, location (country level), and language. This data is stored in pseudonymized user profiles and is never used to identify specific individuals or matched with external data.
Disclaimer
This sample clause is provided as a generic reference. Due to the evolving nature of privacy laws, we recommend working with legal counsel to ensure full compliance with local regulations. Personyze cannot be held responsible for legal inaccuracies arising from use of this template.
If you have additional questions, feel free to contact us at: support@personyze.com