Email Personalization

With our AI generated recommendations and customer segmentation, you can send automated, personalized, and targeted emails which yield higher open rates, engagement, and conversions. Harness the power of personalized marketing emails, with Personyze. 

Customer segmentation and dynamic content

Trigger email drip campaigns based on 70+ user attributes. Show only products or content which each visitor is most likely to be interested in, based on individual interests, as well as crowd wisdom gleaned from other visitors.

Drip campaigns with smart deliverability

Auto-optimize your personalized marketing email deliverability, and pick the perfect time to reach your contacts on their time zones and past email interactions. Set specific targeting criteria and limitations to optimize for engagement.

Automated workflows and smart triggers

Create sophisticated follow-up by combining site triggers such as time since last visit, cart abandonment, weather conditions, or actions such as emails clicked or form submitted, and logic to create complex workflows.

Easy integration of your data

Synchronize your data automatically, or upload your user email lists, CRM data, and product catalog. Connect your CRM solution using easy integration, webhooks, and our robust API.

Personalized marketing emails with dynamic content

The more closely a message aligns with the interests of your contacts, the better it will perform. Personyze’s dynamic email content capabilities include AI-generated product/content recommendations, and inserting personalization tags, such as user’s first name or account balance, or any other custom user data.

Broadcast directly from Personyze
Broadcast emails from Personyze’s system, we use Amazon SES to send the emails from your own address. This is simple to set up, and just requires a verification email.

Broadcast directly from Personyze using your SMTP

You can set Personyze to broadcast emails using your own SMTP server.

Integrate Personyze into your third-party email templates

Use embed code to embed personalized content and recommendations into your third-party email templates.

Trigger emails using Webhook or API

Use Webhook or API to trigger email with personalized content and recommendations on third party email platform.

By default, Personyze is automatically tracking 70+ user attributes from the user’s session, these include virtually any trackable behavior, location which is derived from IP, weather at that location, and other details like URL variables and cookies.

Current session or cart data
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.

Referral or Traffic sources
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Most popular interests
Show targeted content based on the visitor’s most visited pages, as well as their ranked interests from product/content interactions.

Geo location and zip code
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.

Companies & organizations
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies.

CRM Data
By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.

You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language.

Site behavior
You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.

Product recommendation algorithms are specifically designed for various pages and scenarios, with a variety of algorithms for the homepage, product pages, cart page, and more.

Recommended for you
This machine learning-based algorithm uses the totality of user data to find patterns in how users of various types interacted with all of the items in your catalog.

Frequently bought together:
Recommend cross-sale items that were bought together often with the product they’re currently viewing, have in their cart, or have recently purchased.

Show those who viewed this also viewed/bought:
Suggesting the right alternatives, based on similarity or crowd data, will increase the number of products viewed and time spent in a convenient shopping flow.

Those who bought from this category also bought:
Recommend items frequently bought from other categories by customers who bought from the category they are viewing or just purchased from.

New in stock
Help customers stay up-to-date on items that are new on your shelves, with the option to fine-tune for items added to the site in the last 7 days, before the last visitor, or based on visitor’s interests.

View it again/buy it again
Show the items they recently viewed or bought, so they can pick up where they left off, or items they bought in the past so they can easily resupply. 

Further fine-tune your recommendations with filters:

  • Discount = greater or less than X%
  • Product feed attributes, such as interest, color, brand, or price. 
  • If they are within X miles of distribution centers’ locations, offer free shipping
  • Visitor’s gender, age, client type, industry, etc.
  • Less than X units in stock

Content recommendation algorithms are specifically designed for various pages and scenarios, with a variety of algorithms for the homepage, article pages, search page, and more.

Those who read this also read this
Shows visitors on a content page what other posts have been most popular among other visitors who read the current post.

Most popular/commented from this category or Topic
Shows the visitor the most viewed, commented, favorited etc. content from the same category or topic as the content currently being viewed.

Inspired by you recent reading
This recommendation will show a list of most popular content based on those categories most recently read by the visitor.

Trending now content
This recommendation will show the content that is most popular recently.

Demographic or CRM
When you have demographic information on visitors, such as gender or age, you can show items that were popular among their similar demographic. Demographic/CRM variables can be any custom variable you have on your visitors.
Those Who Read This Bought These Products
This recommendation is good for guide and info pages, and shows products frequently bought by visitors who read the same content currently being read.

Most Popular Content from Visitor’s Favorite Author/Topic
This will show the visitor the most viewed/commented/liked content from their most read author/topic on the site.

Align personalized marketing emails and site content

Create a unique funnel through your site for every visitor who landed from a certain email. Don’t stop with personalized emails, create a seamless experience by personalizing the site based on which email they arrived from, and showing special offers or personalized content.

Recommendation Engine
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Integrate your existing email lists and keep them growing

Create lead forms to collect emails on the site, or grab the email anywhere it’s displayed on your pages. Upload user emails, or use our API to synchronize with your lists.

Grab users’ emails from wherever they are displayed on your pages, in cookies, or URL variables. This includes from login or lead form fields, or login cookies.

Grow your email list with targeted calls-to-action and smart forms to collect emails on the site. Deploy forms with personalized content based on 70+ user variables.

Upload user email lists and CRM data, or setup a dynamic user feed which can be synchronized automatically to connect your CRM solution using out-of-the-box integration, Webhooks, and our robust email marketing API.

Email personalization made easy

Send automated, personalized, and targeted emails with dynamic content and AI based recommendations.

API and Integerations

Broadcast directly from our system, and/or integrate with third-party email solution using API/SMTP or webhooks or embed code.

When you broadcast emails from Personyze’s system, we use Amazon SES to send emails from your own address. This is simple to set up, and only requires a verification email.

Email Templates

Personyze comes with responsive templates for different industries and scenarios.

Use predefined templates with customization options to match your brand look and feel. Build from scratch using HTML editor.

QA and Testing

Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.

Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.

CRM and User Data

Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.

Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.

White Glove Service

Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.

With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.

Performance Analytics

A detailed dashboard with completely customizable KPI tracking.

Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.

Personalized email marketing made easy.

We set out to build a comprehensive platform, and that is what we offer: everything you need to optimize across channels using personalization technology. 

When consumers are getting inundated with marketing emails, personalized experiences are inevitably what separates effective marketing from spam.
Let’s talk about how to wow your customers with personalized marketing emails.