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For CRO & growth teams

Conversion optimization that treats every visitor differently.

Most CRO finds one winner for everyone. Personyze tests and personalizes per audience — so the mobile first-timer, the returning researcher, and the hesitant pricing visitor each get the version that converts them. Testing, targeting, and personalization on one tag.

Works with your stack — GA4, your analytics, CRM & any CMS

G24.8 / 5 on G2 Capterra4.6 / 5 on Capterra
KaplanNARiCruiseCemexBenchX-CitePalmBeach JewelryDKVRefrigiWearKaplanNARiCruiseCemexBenchX-CitePalmBeach JewelryDKVRefrigiWear
1 winner for alla winner per audience

Classic A/B testing crowns one version for everyone. Audience-based testing finds that mobile visitors, returners, and ad traffic each convert on different variants.

gut-feel changestested decisions

Every personalization ships as an experiment — measured against conversions and revenue, not opinions.

1-size-fits-none1:1 optimization

Visitors who see the variant built for their context convert at multiples of those who see the average page. Most sites still optimize for the average.

Use cases

What personalization-led CRO looks like in practice.

Every capability below runs on one AI-powered visitor profile — behavior, intent signals, funnel stage, source, and device — and reports against conversions.

VARIANT A — MOBILE
Winner
VARIANT B — MOBILE

Audience-based A/B testing

Split tests that report per segment — because the overall winner often loses on mobile, or with returning visitors. Find the winner for each audience, then ship it to exactly them.

Returning visitor — sees the variant that won for returners

Different winners, shipped to different people

The end state classic tools can’t reach: variant B wins for new visitors, variant C for returners — and each audience permanently gets theirs.

EXIT INTENT · CART > $0
Save offer shown — measured against control

Exit-intent saves

Recover abandoning visitors with offers that trigger on real signals — and prove their lift with built-in controls, not vibes.

HEADLINE MATCHES THE AD THEY CLICKED

PPC message match

Landing pages that mirror the ad’s promise — keyword, offer, and audience — without building a page per campaign.

Pricing page · 3rd visit
★★★★★“Paid for itself in the first quarter”

Social proof at the right moment

Reviews, logos, and usage signals deployed where hesitation actually happens — and A/B tested like everything else.

Step 2 of 3 saved RESUME

Funnel-step recovery

Visitors who stall mid-form or mid-checkout get a path back — on-site on return, by email if they don’t.

Picked per visitor

Recommendations as a CRO lever

The highest-converting element on most sites is a relevant next step — AI recommendations for products or content, measured in revenue per session.

CONTROL — CONV / VISITOR
Winner
PERSONALIZED — CONV / VISITOR

Every campaign ships with a control group

Personalization without measurement is decoration. Every campaign on this page can run against a holdout — so lift is proven in conversions and revenue.

The journey

Two journeys: the visitor’s, and yours.

CRO is two stories — what the visitor experiences, and how the team ships. Both run from this platform.

Noah

Hesitant visitor → customer in 7 days

Journey running live
Day 0

Bounce risk detected

The clarified hero — his variant

A first-time visitor from organic gets the tested new-visitor version.

Day 2

Returns to pricing

3rd pricing viewGuarantee + proof appear at the sticking point

Hesitation signals trigger reassurance, not repetition.

Day 4

Abandons the form

One step left
Your details are saved

The recovery email renders his exact funnel position.

Day 6

Returns, resumes

Picked up at step 2

The site remembers — no starting over.

Day 7

Converts

Customer — variant credited in reporting

Attribution shows which experience did the work.

Emma · CRO lead

Test idea → shipped winner in 14 days

Journey running live
Day 0

Hypothesis

HypothesisMobile visitors need a shorter hero

Analytics show mobile converting far below desktop.

Day 2

Variant built, no dev

Built in the visual editor

The mobile variant ships from the editor — no sprint ticket.

Day 3

Test live, per audience

RunningA/B · mobile traffic only

The test runs on exactly the audience the hypothesis names.

Day 10

Significance

Results by segment

Mobile lifts; desktop unaffected — per-segment reporting shows both.

Day 14

Winner shipped — to mobile

Winner live for mobile · next test queued

The winning variant ships to the audience it won for. The program compounds.

How it works

Testing live before the next sprint ends.

No re-platforming, no dev queue. One tag and your first personalized experience can ship the same day.

1

Add one tag

A single script starts profiling every visitor — behavior, funnel stage, source, and device — and powers testing with no flicker-inducing extra tools.

2

Connect your goals

Define conversions — signups, purchases, demo bookings — and sync revenue data, so every test reports in outcomes, not clicks.

3

Test and personalize every surface

Visual editor, audience-based experiments, and an AI copilot that drafts variants and copy with you. CRO ships weekly; developers stay on the product.

Free plan · 5K page views · no credit card

From targeting to winner — inside the platform.

Real screens, live — click through the workflow behind everything on this page.

Personyze Targeting
Personyze Live editor
Personyze Auto-pick winner
Personyze Results
Under the hood

One platform doing the heavy lifting.

Every campaign on this page runs on the same engine — nothing to stitch together, everything reporting to one place.

BEHAVIORINTENTSTAGEGEOSOURCEDEVICE
The engine

One tag, one visitor profile

Behavior, intent signals, funnel stage, geography, source, and device unified per visitor — the profile every test and personalization on this page reads in real time.

Analytics dashboard
Proof

Conversion & revenue reporting

Every experiment and campaign measured against conversions and revenue — per segment, per variant — in dashboards built for growth teams.

Personyze managed service team
Backup

Managed service, when you want it

Our team can design, build, and run your testing program with you — from your first audience-split test to a weekly experimentation cadence.

Plugs into the stack you already run

Analytics-agnostic by design — conversions sync from your stack; results flow back to GA4 and your BI.

Google Analytics
SegmentSegment
HubSpotHubSpot
SalesforceSalesforce
Hotjar
Any CMS
Shopify
WordPress
Google Analytics
SegmentSegment
HubSpotHubSpot
SalesforceSalesforce
Hotjar
Any CMS
Shopify
WordPress
See all integrations →
In production
Growth teams run their programs on Personyze — and say so.
★★★★★

“We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.”

KKKate KotzeaClick RainClick Rain
★★★★★

“With Personyze, our teams around the globe can deliver new targeted promotions and messages within hours instead of weeks.”

TOTrey OgierVrbo.comVrbo
★★★★★

“Simple. Affordable. And does its primary function — recommendations — far better than tools that cost multiples more.”

Mike H.RefrigiWearRefrigiWear

G2 ★ 4.8 / 5·Capterra 4.6 / 5·trusted by 1,500+ marketing teams

Common questions

Conversion optimization, answered.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the practice of increasing the percentage of visitors who take a desired action — buying, signing up, booking — by testing and improving what they experience. Modern CRO adds personalization: instead of finding one winner for everyone, it finds the winning experience per audience.

How is personalization-led CRO different from classic A/B testing?

Classic testing averages everyone into one result. Audience-based testing reports per segment — and then ships each audience its own winner. See audience-based A/B testing.

Do I need a data team to run this?

No — tests are built in a visual editor and results are reported in plain conversion and revenue terms. Statistical significance is calculated for you.

What if my site doesn’t have huge traffic?

Be honest about the math: per-segment testing needs enough traffic per segment. Lower-traffic sites should test fewer, bigger segments — or use always-on behavioral rules, which don’t require significance thresholds to deliver value.

Does it work with GA4?

Yes — experiment and campaign data can flow to GA4 and your analytics stack, so CRO reporting lives where the rest of your numbers do.

Will testing slow my site down?

The tag loads asynchronously and variants render without the flicker that separate testing tools often cause — one tag does testing and personalization together.

What does it cost?

Plans scale by page views from free to Enterprise — see transparent pricing.

Ready when you are

Stop optimizing for the average visitor.

Start free, connect your goals, and find the winner for every audience — not just the biggest one.