Conversion optimization, boosted by personalization.
Pinpoint tests to the audience with the problem — results come faster and fixes land where they matter. Tailor promotions to your most lucrative prospects, personalize for everyone else — all on one tag.
Works with your stack — GA4, your analytics, CRM & any CMS
4.8 / 5 on G2
4.6 / 5 on Capterra
Classic A/B testing crowns one version for everyone. Audience-based testing finds that mobile visitors, returners, and ad traffic each convert on different variants.
Every personalization ships as an experiment — measured against conversions and revenue, not opinions.
Visitors who see the variant built for their context convert at multiples of those who see the average page. Most sites still optimize for the average.
What personalization-led CRO looks like in practice.
Every capability below runs on one AI-powered visitor profile — behavior, intent signals, funnel stage, source, and device — and reports against conversions.
Audience-based A/B testing
Split tests that report per segment — because the overall winner often loses on mobile, or with returning visitors. Find the winner for each audience, then ship it to exactly them.
Different winners, shipped to different people
The end state classic tools can’t reach: variant B wins for new visitors, variant C for returners — and each audience permanently gets theirs.
Exit-intent offers, picked by AI
Recover abandoning visitors with offers that trigger on real signals — the AI shows each visitor the offer most likely to convert, and a held-out group proves the lift, not vibes.
PPC message match
Landing pages that mirror the ad’s promise — keyword, offer, and audience — without building a page per campaign.
Social proof at the right moment
Reviews, logos, and usage signals deployed where hesitation actually happens — and A/B tested like everything else.
“Set up in an afternoon, not a sprint.”
Reviews matched to the visitor
Instead of the same five stars for everyone, each visitor sees the reviews, testimonials, and customer logos closest to them — the same product, industry, or need — imported from your review platform or collected on your own site.
Funnel-step recovery
Visitors who stall mid-form or mid-checkout get a path back — on-site on return, by email if they don’t.
Surveys, NPS & feedback
Ask why visitors hesitate — an exit poll, an NPS score, or a multi-step survey at the right moment — and every answer lands on the visitor’s profile, ready to target with and test against.
Recommendations as a CRO lever
The highest-converting element on most sites is a relevant next step — AI recommendations for products or content, measured in revenue per session.
Questions answered at the point of doubt
An AI chat answers from your own pages and catalogue at the exact moment of hesitation — fewer dead ends, more completed journeys.
Guided finders for undecided visitors
The AI Product Finder or AI Content Finder asks a few questions and hands back a shortlist with a reason for each pick — turning a browse without direction into a next step, measured in conversions.
Book the call at peak intent
When intent spikes, visitors book time with the right person on your own page — a meeting captured instead of a form abandoned.
Campaign traffic gets its own page
Landing pages built in the same editor, personalized on the server and served from the CDN — test-ready variants without the dev queue.
Every campaign ships with a control group
Personalization without measurement is decoration. Every campaign on this page can run against a holdout — so lift is proven in conversions and revenue. Auto-pick declares and deploys the winner, and a winner can be applied audience by audience.
Two journeys: the visitor’s, and yours.
CRO is two stories — what the visitor experiences, and how the team ships. Both run from this platform.
Noah
Hesitant visitor → customer in 7 days
Journey running liveBounce risk detected
A first-time visitor from organic gets the tested new-visitor version.
Returns to pricing
Hesitation signals trigger reassurance, not repetition.
Abandons the form
The recovery email renders his exact funnel position.
Returns, resumes
The site remembers — no starting over.
Converts
Attribution shows which experience did the work.
Emma · CRO lead
Test idea → shipped winner in 14 days
Journey running liveHypothesis
Analytics show mobile converting far below desktop.
Variant built, no dev
The mobile variant ships from the editor — no sprint ticket.
Test live, per audience
The test runs on exactly the audience the hypothesis names.
Significance
Mobile lifts; desktop unaffected — per-segment reporting shows both.
Winner shipped — to mobile
The winning variant ships to the audience it won for. The program compounds.
Testing live before the next sprint ends.
No re-platforming, no dev queue. One tag and your first personalized experience can ship the same day.
Add one tag
A single script starts profiling every visitor — behavior, funnel stage, source, and device — and powers testing with no flicker-inducing extra tools.
Connect your goals
Define conversions — signups, purchases, demo bookings — and sync revenue data, so every test reports in outcomes, not clicks.
Test and personalize every surface
Visual editor, audience-based experiments, and an AI copilot that drafts variants and copy with you. CRO ships weekly; developers stay on the product.
Free plan · 5K page views · no credit card
See it in Personyze, screen by screen.
The test, how it decides, the levers worth testing — and the winner for each audience. Real screens from the panel.
Versions and the split between them
Three versions of the same campaign and the traffic share each one gets, on one bar.
It picks the winner for you
The goal it is judged on, a winner at significance, and auto-pick with its confidence.
On arrival, engagement or exit
What makes it open — arriving, scrolling, exit intent — how often, and what the visitor gets, in plain words.
Urgency that is true
Only 3 left in stock and 27 people bought this week — with the low-stock threshold and the wording beside it.
What they told you, summed up
An AI summary of the written answers: the themes, how many said each, and quoted examples.
Does the winner hold for each audience?
Conversion rate per version for each audience, with the leader marked — ship a different winner to each.
Optimized while it runs
Each version’s views, click rate and chance of being best, and the split the AI recommends next.
Set up an A/B test 4:26
Versions, the split and the goal — narrated, in the real panel.
A/B winners by audience 1:38
A different winner for each audience, read from one test.
Screens from Personyze demo accounts. The numbers are illustrative.
One platform doing the heavy lifting.
Every campaign on this page runs on the same engine — nothing to stitch together, everything reporting to one place.
One tag, one visitor profile
Behavior, intent signals, funnel stage, geography, source, and device unified per visitor — the profile every test and personalization on this page reads in real time.
Conversion & revenue reporting
Every experiment and campaign measured against conversions and revenue — per segment, per variant — in dashboards built for growth teams — beside full website analytics for the site itself, down to the individual visitor. Auto-pick deploys A/B winners, and a held-out group shows what each promotion really added.
Managed service, when you want it
Our team can design, build, and run your testing program with you — from your first audience-split test to a weekly experimentation cadence.
Plugs into the stack you already run
Analytics-agnostic by design — conversions sync from your stack; results flow back to GA4 and your BI.
Segment
HubSpot
SalesforceSegmentHubSpotSalesforceGrowth teams run their programs on Personyze — and say so.
“We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.”
“With Personyze, our teams around the globe can deliver new targeted promotions and messages within hours instead of weeks.”
“Simple. Affordable. And does its primary function — recommendations — far better than tools that cost multiples more.”
Mike H.RefrigiWear
★ 4.8 / 5· 4.6 / 5·trusted by 1,500+ marketing teams
Conversion optimization, answered.
What is conversion rate optimization?
Conversion rate optimization (CRO) is the practice of increasing the percentage of visitors who take a desired action — buying, signing up, booking — by testing and improving what they experience. Modern CRO adds personalization: instead of finding one winner for everyone, it finds the winning experience per audience.
How is personalization-led CRO different from classic A/B testing?
Classic testing averages everyone into one result. Audience-based testing reports per segment — and then ships each audience its own winner. See audience-based A/B testing.
Do I need a data team to run this?
No — tests are built in a visual editor and results are reported in plain conversion and revenue terms. Statistical significance is calculated for you.
What if my site doesn’t have huge traffic?
Be honest about the math: per-segment testing needs enough traffic per segment. Lower-traffic sites should test fewer, bigger segments — or use always-on behavioral rules, which don’t require significance thresholds to deliver value.
Can Personyze deploy the winning variant for me?
Yes. With Auto-pick, a test declares its winner and deploys it. And when different audiences prefer different variants, each audience’s winner is applied in a click — see audience-based A/B testing.
Can offers, reviews, and surveys be part of the testing program?
Yes. AI Promotion Manager picks the offer each visitor sees and measures its lift against a held-out group; reviews and testimonials can be matched to each visitor; and survey and NPS answers land on the visitor’s profile, ready to segment and test against. Promotions and Reviews & Surveys are add-ons, included in the Power and Enterprise plans.
Does it work with GA4?
Yes — experiment and campaign data can flow to GA4 and your analytics stack, so CRO reporting lives where the rest of your numbers do.
Will testing slow my site down?
The tag loads asynchronously and variants render without the flicker that separate testing tools often cause — one tag does testing and personalization together.
What does it cost?
Plans scale by page views from free to Enterprise — see transparent pricing.
Stop optimizing for the average visitor.
Start free, connect your goals, and find the winner for every audience — not just the biggest one.