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Personyze
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About Personyze

Every visitor is different. Your website should act like it.

One platform reads each visitor’s behavior and data, and tailors their pages, product recommendations and emails as they browse — the work five point tools used to do.

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Trusted by 1,500+ brandsCemexBenchKaplanX-Cite
Personyze

What we believe

Personalization shouldn’t need a stack. It should be a platform.

Holistic personalization, every channel in concert.

Every signal a visitor sends — what they viewed, clicked and bought, which email they opened — flows through one system. The logic that picks the homepage hero also picks the recommendation in the cart, the article in the sidebar, the email and the push an hour later. Same audiences, same data, every surface.

A homepage banner is the start. Not the finish line.

Every element on every page is a candidate: banners, product grids, navigation, search results, recommendation slots, popups, widgets, even forms. That’s 50+ recommendation algorithms and behavioral targeting with 70+ attributes, on one visitor profile, none of it waiting on an engineering ticket.

White-glove isn’t an upsell. It’s included.

Every Personyze customer gets a dedicated success manager. They wire up your first audiences, QA your tests and flag campaigns that aren’t tracking right. Rather do it yourself? Our wizards and templates let you ship in minutes.

Marketers shouldn’t need engineering tickets. So we built for both.

The visual editor is for marketers. The REST APIs and JSON feeds are for developers. Neither is locked behind the other — a campaign that should take an hour should never wait weeks for a sprint.

Put Personyze to work

I run an online storea B2B companya travel sitea news sitea universitya bank and I want to recover abandoned cartshelp shoppers find the right productgrow the average orderbring sold-out shoppers backgreet each account by nameshow each industry its own proofmatch landing pages to the adturn pricing-page exits into demosmatch trips to each traveler's stylespeak to business travelers and couplesoffer guides for each kind of tripgive each audience its winning heroopen every visit on something newkeep readers on the next storygrow newsletter sign-upspick the lead story at openmatch programs to each prospectspeak to each learner's goalguide international applicantsserve students, staff and prospectsgreet customers and newcomers differentlycross-sell what each customer lacksoffer products for each life stagebook more adviser sessions.

Pick your business and what you want from it: the card draws the campaign that does it, and opens a working example.

Business

Online store · Web push + open-time email
Waypoint & Co. · Cart
In the cart since yesterdaySherpa bomber jacket in sandSherpa Bomber, SandSize M · $148
1 · Web push · 20 minutes later
Still thinking it over?Your Sherpa Bomber in M is waiting.
2 · Email · the next morningStill yours: Sherpa Bomber, MIn stock todayToday’s price $148Back to my cart

Abandoned carts get a push, then an email showing today's price and stock.

See the example
Online store · AI Product Finder
Waypoint & Co. · Search
A warm jacket for city winters, under $200Find
AI Product Finder · 3 picks, each with a reason
Long slate-blue down parka with a hoodAlpine Parka, Slate$189Longest cut, down fill, hood
Navy sherpa bomber jacketSherpa Bomber, Navy$148Shearling collar, $41 under
Long moss-green down parkaAlpine Parka, Moss$189The same parka, in moss

Shoppers describe what they need and get a shortlist, with a reason for each.

See the example
Online store · Product recommendations
Waypoint & Co. · Product page
Navy canvas backpack
BagsCanvas Backpack$96 · 22 litresAdd to cart
Frequently bought together+Rust cable-knit beanie+Black wireless earbuds in their caseAll three: $203Add all three

Product and cart pages suggest the add-ons others bought with it, lifting order value.

See the example
Online store · Notify Me alerts
Waypoint & Co. · Product page
Olive suede sneaker
SneakersOlive Sneaker$12040414243Size 42 is sold outNotify me when it’s backor tell me if the price drops
Back in your sizeOlive Sneaker, 42 · one email

Sold out or too pricey? One alert when it's back or cheaper.

See the example
B2B company · Account-based marketing (company identification + dynamic text)
Quarry Cloud · Home
Quarry CloudBook a demo
Recognized: Brightwell Freight · logisticsBrightwell Freight, see every shipment on one screenBook a demoSee pricing
A distribution center at dawn with trucks at the docks

Identified accounts see their company name in the headline, before filling any form.

See the example
B2B company · Reviews & testimonials (case studies + customer logos)
Quarry Cloud · Home
The visitor’s industry: bankingBanks run their audits on Quarry Cloud
A city skyline across the water
Case studyHow Harbor Savings Bank gets ready for an auditRead the story
Harbor SavingsKestrel Credit UnionOrchard Trust

A bank sees a bank's case study and logos; a retailer sees a retailer's.

See the example
B2B company · Dynamic & hosted landing pages
Quarry Cloud · Fleet tracking
The ad they clicked
Sponsored · Quarry CloudFleet tracking software for dispatch teams
An operations director in a logistics officeThe page they land onFleet tracking your dispatchers will actually useStart a fleet trial

Each paid click lands on a headline and CTA written for its keyword.

See the example
B2B company · Surveys & NPS
Quarry Cloud · Pricing
Pricing
Team
Business
Scale
Before you goWhat’s missing for you today?I need a pilot firstNot sure it fits our stackJust lookingBook a 20-minute pilot call

Pricing-page leavers answer one question that routes them to a pilot or demo.

See the example
Travel site · Product recommendations
Sunward Travel · Home
Beach lover sees
A turquoise beach in CancunCancúnA woman in a straw hat looking at a turquoise beachMiami BeachA colorful cobblestone street in Old San JuanSan Juan
City-breaker sees
The Eiffel Tower at duskParisOcean Drive in Miami Beach at golden hourOcean DriveMountain peaks above the cloudsMountain air

Beach lovers see beaches, city-breakers see cities — recommendations learn each traveler's theme.

See the example
Travel site · Behavioral targeting (trip purpose)
Sunward Hotels · Home
Here on businessA bright hotel and airport concourseMeeting rooms and airport transfersLate checkoutDesk in every room
Here on honeymoonA woman in a straw hat looking at the seaSuites, spa and private diningSea-view suiteDinner for two

Business travelers see meeting rooms and transfers; couples see suites, spa and private dining.

See the example
Travel site · Content recommendations
Sunward Travel · Guides
Traveling as a familyA neon-lit city street at night3 days in Tokyo with kidsGuideFamily rooms
Traveling as a coupleA woman in a straw hat looking at the seaBali spa retreatsGuideSpa villas

Families see '3 days in Tokyo with kids'; couples see Bali spa retreats.

See the example
Travel site · A/B testing by audience
Sunward Travel · A/B test
A turquoise beachASun, sorted
Mountain peaks above the cloudsBGo further
FamiliesABkeeps ACouplesABkeeps BBusiness travelersABkeeps A

A hero test ships each audience its own winner, not one average winner.

See the example
News site · Content recommendations
Northgate Post · Front page
Northgate PostFor you: ClimateTechnology
A coastal city skyline above the beach at duskNewHow coastal cities prepare for higher seas
Wind turbines standing in the open seaNewOffshore wind’s next ten years
A silicon wafer of chipsNewInside the race for smaller chips
Already read · moved downElection night, in numbers

Followed topics rise and read stories drop, so every visit opens on something new.

See the example
News site · Content recommendations
Northgate Post · Article
ClimateHow coastal cities prepare for higher seasRead next
Wind turbines in the open seaOffshore wind’s next ten yearsRooftop solar panels on brick apartment buildingsSolar on every old roofA glacier meltwater river with a researcherMeasuring a glacier, by hand

Each article ends on the next one they'll want, lifting pages per visit.

See the example
News site · Banners & pop-ups (lead capture form)
Northgate Post · Article
A coastal city skyline above the beach
Climate · 6 min readHow coastal cities prepare for higher seas
You read a lot about climateThe Climate Brief, every Fridayyour@emailSign me up

The signup appears mid-article for engaged readers, pitched for the topic they're reading.

See the example
News site · Open-time email
Northgate Post · Newsletter
One send · the lead story is picked when each reader opens it
Maya · opened at 7:02The Morning EditionMarket charts on a trading screenRates hold, and markets breathe out
Sam · opened at 9:40The Morning EditionA tennis player serving on a clay courtA comeback on clay

One send, a different lead story per subscriber, chosen the moment they open it.

See the example
University · Content recommendations
Westbrook University · Home
University students on the steps of a campus libraryWestbrook University
Explored: dataMaster’sPart-timePrograms for you
Data on a laptop screenData Science MSc · part-timeA business class discussionBusiness Analytics MSc · onlineCode on a monitorComputer Science MSc · evenings

Prospects see programs matching the subject, level and format they've explored.

See the example
University · Behavioral targeting
Westbrook University · Data program
Changing careersCode on a monitorStart in tech without a computing degreePay monthlyCareer coaching
Moving up where they areA business class discussionLead the data team you’re already onEvening classesEmployer can pay

Career switchers and upskilling professionals see different courses, pricing and success stats.

See the example
University · Geo-targeting
Westbrook University · Admissions
Students walking on a sunny campus
Visiting from Brazil · in PortugueseAdmissão internacional, bolsas e apoio com o vistoVer bolsasFalar com admissões

Overseas prospects see international admissions, scholarships and visa support, in their language.

See the example
University · Behavioral targeting (role + CRM data)
Westbrook University · Home
Prospective studentsCurrent studentsFaculty and staff
A student with books on a sunny campus
For current studentsExams start 9 May: your timetable and library hoursTimetableLibraryIT help

Prospective students, current students and faculty each see the content they came for.

See the example
Bank · CRM targeting
Fairhaven Bank · Home
A newcomer seesA young couple holding the keys to their first homeOpen an account in minutesOpen an account
Alex, signed in, sees
Savings goalHi Alex, your house fund is 68% there
Rates for your first mortgageSee my rate

Customers see savings and mortgage offers; newcomers see 'open an account in minutes'.

See the example
Bank · CRM targeting
Fairhaven Bank · Your accounts
Signed in as AlexYour productsEveryday checkingCashback cardHouse fund
A young couple holding keys to a new homeNext for youHome insurance, from the bank you already useGet a quote

Customers see the next product that fits them, never one they already own.

See the example
Bank · Product recommendations + behavioral targeting
Fairhaven Bank · Home
In their twentiesA young couple at a city cafeSaving for a first home? Start a home saverRound-upsNo fees
Near retirementA city skyline across the waterTurn your savings into a pension incomeTalk to an adviserIncome planner

Young savers see home-buying plans; those near retirement see pension options.

See the example
Bank · Meeting scheduler
Fairhaven Bank · Mortgages
A city skyline across the water
Mortgage adviserBook a 30-minute callTue 14Wed 15Thu 1610:0011:3014:00Your quote answers come with youBook Wed 11:30

Ready-to-talk visitors book the right adviser on your own site, profile attached.

See the example

Goal

Our story

How we got here.

Two-second decisions, since 2008: who is this visitor, what do they care about, what should we show them.

  1. 2008

    The first version ships: a behavioral targeting engine for marketing teams who wanted to do more than personalize a name.

  2. 2012

    One platform for every personalization play: product recommendations join targeting, then content recommendations as publishers become core customers.

  3. 2016

    A/B testing becomes a first-class part of the platform — testing and personalization as one workflow.

  4. 2019

    Email and push join. Personyze becomes the first platform to compute recommendations at email open time, not send time.

  5. 2024

    An AI Audience Copilot (describe an audience, get a segment) and a Content Copilot (describe a variant, get a draft).

  6. Today

    1,500+ brands. One platform. Every personalization play. The team that started in 2008 is still here, still building.

Beyond the software

Not just software: a network of experts, apps and agencies.

Certified experts

Agencies that know Personyze — certified by us, or experienced with it — set up and run personalization for you, in your language. Personyze support stays included either way.

Find an expert Join as an expert

The app marketplace

Everything that connects to Personyze: the integrations built in to every plan, and apps made by other companies, reviewed by Personyze before they are listed.

Browse the apps

For agencies

Sell personalization on the stack your clients already run, with one login for every client and white label on request.

Personyze for agencies The partner program

In their words

Trusted by marketing teams globally.

With Personyze, our teams around the globe can deliver new targeted promotions and messages — within hours instead of weeks.
Trey OgierTrey OgierHomeAway.com
“We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.”
Kate KotzeaKate KotzeaClick Rain
“The functionality of the tool is extremely impressive. Overall the managed service is extremely valuable and appreciated.”
Andy M.Andy M.Personalalarms.org
“Simple. Affordable. And does its primary function (Product recommendations) far better than our last vendor.”
Mike H.Mike H.RefrigiWear
Reviewed on every major platform4.8 / 5G24.6 / 5Capterra4.6 / 5Crozdesk
Common questions

About Personyze, answered.

The questions teams ask before consolidating onto Personyze — what we do, who it's for, how we work.

What does Personyze actually do?

Personyze is a personalization platform. We help marketing teams target audiences, personalize content, recommend products and content, run A/B tests, and orchestrate experiences across web, email, and push — all from a single platform with one data model. Think: the consolidation of 4–5 separate tools.

Who is Personyze for?

Marketing teams at companies of every size — from scrappy startups running their first behavioral campaign to global enterprises like CEMEX coordinating personalization across multiple regions. We work especially well for teams that have outgrown one-trick tools (email-only, popup-only, recs-only) and need to consolidate.

How long has Personyze been around?

Since 2008: more than a decade of helping marketing teams turn visitor data into measurable revenue. We've been a personalization platform since before “personalization” meant much more than a name token in an email subject.

Do I need a developer to get started?

One time, for the snippet. Drop a single JavaScript tag on every page (10-minute task). Everything after that is no-code in the visual editor and wizards. For headless setups, server-side, or custom architectures, our REST and JSON APIs let developers fetch personalized content programmatically.

How is Personyze priced?

Pay-as-you-go monthly, or annual for savings. Pricing scales with traffic (page views), not features — so you don't pay extra to leave A/B testing or recommendations turned off. White-glove onboarding is included.

Where can I learn more?

Browse the full platform overview for capability details, the documentation wiki for technical depth, or book a 20-minute demo with our team for a walkthrough of your specific use case.

Get started

Personalization for every visitor, with a team behind you.

Every Personyze customer gets a dedicated success manager. Start with a free plan for your own site — or book a demo and we’ll walk you through it.

Book a demoStart free

30-day money-back · No annual lock-in