Targeting Relevant Messages to the Right Audience, at the Right Time

Personyze behavioral targeting service offers a powerful solution that allows you to quickly and easily deliver targeted messages, promotions and content to your users based on their location, likes, preferences, past actions and search intent (among other factors), for a completely customized experience that drives high conversion rates.

Basically the rule of thumb in Personyze is:

If you can verbally describe the visitor targeted behaviors, Personyze behavioral targeting engine can allow you to deliver them tailored content and messages.

 

Behavioral Targeting is based on a visitor’s real-time and past behavior on the website and even your CRM data, in addition to geographic location, referral demographics, weather conditions and forecast, social profile, and more.

  • No need to spend thousands of dollars on costly infrastructure to handle this process on-site.

  • No need to waste IT resources or hire coding experts.

  • Personyze is cloud based, and you only have to embed a short-code on your website to get started.

You can base your behavioral targeting campaigns on such behavioral parameters as:

  • Geo-Targeting and IP Intelligence

  •  Site Behavioral Data (Real-time and Past)

  • CRM Data, Easily Integrated Into Personyze

  • Registered with Your Site, or Not

  • Past Purchases

  • First Time On the Site, or Not

  • What Pages They Visited, and How Long They Stayed

  • What Banners They Were Exposed To

  • And Many More

 

Take hold of one of the most powerful marketing tools available, on-site behavioral targeting. Use information about every interaction your visitors have had with your site to learn their interests, and deliver them targeted ads, personalized content, quality recommendations, and everything you need to wow them along your funnel into conversion.

Personyze’s Behavioral Targeting 3 Step Process:

The behavioral targeting process is so simple, fast, and intuitive that anyone can execute it. If you know who your target audience is and what you would like them to see, that’s it. You do not need any technical or design knowledge to set up a behavioral targeting campaign.

 

step11.Choose Behavioural Targeting Traits, Based on Real-Time and Past Behavior

Define your target audience traits by selecting visitor attributes from a list of over 70-out of-the-box visitor characteristics, as well as custom defined characteristics and CRM/back office data.

 

step2

2.Create Content and Marketing Messages to Target the Particular Behavioral Trait Categories.

Use Over 20 Codeless and Intuitive Personalization Widgets to create beautifully designed and highly customized Message Popups, Banners, Emails, SMSs and a lot more with HTML and Javascript Loaders, WYSIWYG Editor and Facebook Publishing Capabilities.

step33.Optimize to Perfection

Optimize your website’s audience-oriented performance. Review campaign results in the context of a comprehensive suite of out-of-the-box metrics (including your own fully customizable Goals), and make real-time adjustments to offers, content, messages and design elements. Set-up control groups to measure overall campaign impact, and run customer focused A/B and Multivariate Tests.