Personyze behavioral targeting service offers a powerful solution that allows you to quickly and easily deliver targeted messages, promotions and content to your users based on their location, likes, preferences, past actions and search intent (among other factors), for a completely customized experience that drives high conversion rates.
Basically the rule of thumb in Personyze is:
Targeting is based on a visitor’s real-time and past behavior on the website and even your CRM data, in addition to geographic location, referral demographics, weather conditions and forecast, social profile, and more.
No need to spend thousands of dollars on costly infrastructure to handle this process on-site.
No need to waste IT resources or hire coding experts.
Personyze is cloud based, and you only have to embed a short-code on your website to get started.
You can base your targeting campaigns on such behavioral parameters as:
Geo Targeting and IP intelligence
Registered, or not
First time on the site, or not
What pages they visited, and how long they stayed
What banners they were exposed to
And many more
Take hold of one of the most powerful marketing tools available, on-site behavioral targeting. Use information about every interaction your visitors have had with your site to learn their interests, and deliver them targeted ads, personalized content, quality recommendations, and everything you need to wow them along your funnel into conversion.
The targeting process is so simple, fast, and intuitive that anyone can execute it. If you know who your target audience is and what you would like them to see, that’s it. You do not need any technical or design knowledge to set up a behavioral targeting campaign.
Define your target audience traits by selecting visitor attributes from a list of over 70-out of-the-box visitor characteristics, as well as custom defined characteristics and CRM/Back office data.
Optimize Your website’s audience-oriented performance. Review campaign results in the context of a comprehensive suite of out-of-the-box metrics (including your own fully customizable Goals), and make real-time adjustments to offers, content, messages and design elements. Set-up control groups to measure overall campaign impact, and run customer focused A/B and Multivariate Tests.
Before you start your targeting campaigns in Personyze, it’s important to do your research and make sure that you know your traffic, know your customers, and know your segments. Personyze can target users as belonging to segments quite well, but it can’t define segments in the first place, that is up to you. Know what search keywords are bringing people to your site, where they are going once they’re there, and most importantly, where they most frequently stop browsing. This can give you some insight into the pain-points of your site, and what you can do to alleviate them with personalization.
It’s important to use past behavior in your segmentation, but also to know its role. Past behaviors on your site are important in establishing a profile of the visitor, but the most recent behaviors should always be prioritized, because people’s needs and interests change over time. You want to show your visitor what they need now, not yesterday; however, when promotions and content based on recent behaviors are limited, you can always use past data to let you know what else to show, or recommend.
Some visitor data is collected by Personyze, by default, such as standard on-site behavior like pages viewed, clicks, and time on each page.
Other behavioral data will need to be set for Personyze to “grab” it, such as specific inputs like search bars, logins, or forms, specific KPIs like click goals, cart value, transaction value, form submitted, etc.
72 out-of-the-box rules for visitor segmentation, many of them related to on-site behavior, allow you to take the chaotic mass of visitors to your site, categorize them, and show them specific content, recommendations, ads, and messages based on behavioral and other characteristics.
Over 20 powerful codeless widgets like the WYSIWYG editor, pop-up and banner manager, and recommendations widget allow you to create custom content for your audience segments that will convert.
Using the WYSIWYG editor, you can make visual and text changes to your page with a simple, point-and-click interface.
A/B and multivariate testing in Personyze is easy to implement, and there are many options for how the rotation will work, such as only showing one version of the page per visitor, versus randomly at every visit.
Create a control group, to cut data pollution and get a more accurate picture of what is effective and what isn’t. Automatically delete what isn’t working!
All campaigns are able to be edited at any time, and the detailed statistical data you get back in real-time on the performance of your targeting can help you to further refine your approach.
Personyze operates with an easy-to-use dashboard interface, which doesn’t require IT involvement. Made to be accessible to marketers and other non-technical professionals, if you can describe it with words, you can do it with Personyze.
Our cloud-based, SaaS personalization solution has been on the market for 8 years, and has continually evolved and upgraded to be more intuitive, more effective, and more comprehensive. Personyze is your total personalization solution.
There are over 72 audience parameters for segmentation in Personyze, including on-site behavior, search keyword referral, visitor IP’s industry association, visitor’s location, current weather, custom CRM parameters, and many more. Personyze’s versatile targeting system allows you to get as general as entire countries, or as specific as a single person.
At Personyze, we are happy to show you our comprehensive personalization solution, and spending quality time consulting with potential clients about how their specific needs could be met is just another part of our daily activity.
We also offer a Free Trial with no commitment, in which the first 5,000 page views of your personalized site are on us. That’s because we want to give you a chance to get a feel for our dashboard interface, and to see with your own eyes what Personyze can do for your conversion success.
To start your Behavioral Targeting campaigns today, schedule a free demo with the Personyze Success Team, and let us help you find the success you’re looking for!