Behavioral Targeting

Personyze’s onsite behavioral targeting solutions allow you to quickly and easily deliver targeted messages, promotions, and content to your visitors based on a variety of real-time and past behaviors, along with many other tracked variables, for a highly targeted experience that drives high conversion and engagement.

Targeting based on a 360° customer view

Target personalized content, site messages, and emails based on multiple data sources like site behavior, demographics, location, CRM data, referral, weather, social profile, cart transactions data, and more.

Show Any Targeted Content You Want

Use Over 20 codeless and intuitive personalization widgets to create beautifully designed and highly customized messaging, popups, banners, forms, on-exit popup, emails, HTML and Javascript loaders, WYSIWYG editor, and more.

Optimal timing with Smart behavioral triggers

Use smart behavioral triggers such as trigger on exit intent, on idle, on timer, on products added to cart, on cart error, and more. Trigger campaigns when the visitor is most likely to engage, or most at risk of bouncing.

Take Your Targeting
to the Next Level

With our AI recommendations and automated workflow, your targeted content and website experience become more personalized and better integrated into your business logic, to help you improve your bottom line.

Automated Workflows, smart & effective engagement

Create behavioral targeting campaigns combining a sequence of onsite targeted messages which change based on campaign interactions, followed by an email drip campaign for those who showed interest. Use real-time alerts and get notified when a VIP customer engages your campaign so you can jump on the opportunity.

Personalization Tags

Every custom field you create (user industry, account type, etc.) becomes a personalization tag that can be inserted into your behavioral targeting campaign creative, for a more personalized experience. You can directly import these tags from your CRM data, for convenience.

Content & Product Recommendations

Add product or content recommendations tailored automatically to each visitor, based on individual ranked interests and demographics, as well as crowd wisdom from other traffic on your site.

Smart Forms with Auto Responds

Grow your email list with behaviorally targeted calls-to-action and smart forms to collect emails and leads on the site, and set auto-responder sequences. Use out-of-the-box integration to push form data to your CRM solution.

Test & Optimize Behavioral Targeting Campaign Performance

Utilize a real-time campaign performance dashboard, and conduct A/B testing on the fly. Set triggers for performance alerts to your team to maximize your campaigns’ effectiveness.

A/B testing & rotations

Rotate promotions between different users for A/B testing, or rotate between pages to maximize exposure. Find the exact content, layout, and behavior that get the most engagement and conversion, and pick the winner manually or have it automatically deployed.

Campaign Performance Dashboard

Get a comprehensive behavioral targeting campaign performance view, with metrics such as impressions, click through rate, bounce rate, conversion rate, campaign revenue, unlimited custom metrics, and many more. Drill down to see performance in detail filtered by dimension, such as referrers, geolocation, and others.

Google Analytics Integration

By default, Personyze reports campaign performance in real-time to Google Analytics. The moment you publish a campaign live on your site, data on it’s performance is sent to Google Analytics, with no setup required.

Connect Promotions to Real-time Business Performance

Automatically turn your targeted promotions on or off when Personyze detects higher traffic, calls, or form submissions, so your promotions only apply when timing is optimal, not only for the visitors, but also for your business, when you need the push in sales the most.

Campaign Triggers

Exit Intent

Set your popups to trigger whenever the user goes to exit the page, to deflect site bounces and recapture visitor engagement. 

Timer to show/close

Set Popups to trigger based on a timer, which begins when the visitor enters the page. 

On add to cart, purchase, remove from cart

Trigger a popup or banners right after a visitor adds a product to cart, and include a cross sale recommendation or an offer for upgrade. 

You can also set it to trigger when someone removes a product from their cart, or purchases a product.

To use product triggers, you should use Personyze simulator to set monitoring of product interactions. 

On page Scroll

Show your message once a visitor has scrolled down your page, can also be used to display a recommendation for the next article/product.

On element hover or click

Set the popup to trigger when the visitor hovers or clicks on a particular page element. 

If Visitor went idle

Trigger a message once a visitor goes idle (no scrolling nor key strokes) for more than X seconds. You can use it to show a message and regain their attention when they are losing interest.

Display types

9 positions for Pop-ups

You can show popups in 9 different positions, from the center to any portion of the page. 

Header/Footer notification

Set your message to appear as a top or bottom bar, which pushes the rest of the site content either up or down. This can be great for reminders, coupon offers, and many other implementations.

Embedded Banner in placeholder

Personyze can embed banners or forms directly into your web pages, using a visual point-and-click interface to select the location on the page where you want to insert it. 

Minimizable popup

With minimized popups, you can set the initial state, whether it’s open or closed, and also remember and maintain the state throughout navigation from page to page. 

WYSIWYG

You can also edit your current banners or popups using our What You See Is What You Get (WYSIWYG) visual editor to change any element of a page. 

Content types

responsive templates

Personyze templates are professionally created according to industry best practice standards, and are fully responsive on all devices, by default.

Lead & opt-in Forms

Popups and banners can also have form input fields, so that you can either embed or show forms as a popup, which will only be seen by a targeted audience. 

Custom HTML/Javascript

If you have HTML or JS content you already have and want to implement using Personyze targeting system, a special tool is included which allows you to do exactly that. 

Countdown based on cookie/date

Create a sense of urgency by showing visitors a countdown for a special offer, which can be set based on the date or the time which they acquired the cookie. 

AI-based recommendatios

Personyze’s product and content recommendations are generated for each individual user based on a variety of factors including their personal interactions with your site, crowd data, behaviors of those with similar demographics, and machine learning algorithms.

Sliders

Display popups or banners in the form of a slider, which the visitor can scroll through to see various products or content. 

Targeting rules

CRM Data

By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.

System

You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language. 

Facebook Data

By using the Facebook Connect button on your site, visitors who opt to connect to you via Facebook will provide you with many possible data points, including demographics such as gender, marital status, age, and much more.

Site behavior

You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more. 

Companies and organizations

Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies. 

Geo location and zip code

Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation. 

session data

Current session or cart data

Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data. 

Product/Content interactions

Both AI generated recommendations as well as targeted content can take into consideration the interactions that the visitor has had with your products or content. Examples of interactions with specific products or content are views, adding to cart, commenting, liking, favoriting, purchasing, etc.

Referral or Traffic sources

Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Weather Targeting

Personyze knows the visitor’s current weather forecast from their location data, and so you can target based on various aspects of weather, like temperature, air pressure, or precipitation. 

Most popular page & interests

Show targeted content based on the visitors most visited pages, as well as their ranked interests from product/content interactions.

Other campaigns interactions

Trigger a message once a visitor went idle ( No scrolling nor keywords strokes) for more than X seconds. You can use it to show a message and regained the visitor attention when once he seems to lose interest.

Optimization

Don’t show again once shown/clicked

Limit your popups to stop showing after a visitor has seen or clicked on them, for X number of sessions, to avoid annoying visitors. 

Rotation per page to maximize exposure

Rotate out different content for each navigation of page refresh, to maximize exposure of various messages and offers.

Auto deactivate if views/clicks are

You can set a campaign to automatically deactivate if the number of views or clicks are over or under a given amount. 

Conflict management and priority

If overlapping campaigns conflict, you can assign them weight, so that the most important will be given priority. 

Tracking Across Devices

With our cross-device tracking, you can target the same user on multiple devices so that the session count and other logic and data for the visitor is uniform across their browsing via different devices. 

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!


Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.


Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

Easy to Use and Integrate

Our step-by-step wizards guide you through the process of creating site behavioral targeting campaigns, and industry best practice responsive templates make the process even easier. 

Works On Any Website

If your website loads in a browser, then Personyze can personalize it in every detail. There is no limitation due to website platform, including all ecommerce and content formats. Personyze is an extremely versatile solution.

Wizards and Responsive Templates

Every Personyze campaign is executed using a step-by-step guided wizard. You can use our industry best practice responsive templates for the content, or insert your own HTML code. This means setting up a campaign can take less than an hour, and yield huge results.

Integrate Your CRM Data for a 360° Customer View

Upload user email lists and CRM data, or set a dynamic user feed which can be synchronized automatically. Create targeted experiences based on any CRM variable, using out-of-the-box integration, webhooks and our robust email marketing API.

The Right Look with Multiple Display Types

Embed customized content directly into your pages using a point-and-click interface, or as a popup with a variety of display types. Includes responsive templates, forms, sliders, top and bottom bars, and many more.

Grab Values or Form Inputs, Searches, or Cart Value with a Visual Interface

Grab (scrape) visitor emails as well as any other data or information, anywhere that it’s displayed on your pages, in cookies, or URL variables. If the data exists on the site, Personyze can grab it, and use it for targeting and personalization.

Preview Campaigns Before They Go Live

The simulator allows you to impersonate other types of users, by selecting location, CRM data variables, and more, so that you can see how the campaign will perform for different types of visitors.

Leverage the Power of

Personalization & Marketing Automation

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick and mortar or print world, but with our powerful behavioral targeting personalization, this is easy to set up on your website.

ECOMMERCE PERSONALIZATION WITH PRODUCT RECOMMENDATIONS

ECOMMERCE PERSONALIZATION WITH PRODUCT RECOMMENDATIONS
See how Boomdeal uses interest-based product recommendations to create a personalized experience in their online store.

CONTENT PERSONALIZATION ON A NEWS SITE

CONTENT PERSONALIZATION ON A NEWS SITE
See how Global News Today personalizes their home page for a visitor’s known interests.

AIRLINE WEBSITE HOMEPAGE PERSONALIZATION EXAMPLE

AIRLINE WEBSITE HOMEPAGE PERSONALIZATION EXAMPLE
A visitor’s interest in Dubai and luxury travel is used by Personyze to serve targeted content on this airline site.

Leverage the Power of

Personalization & Marketing Automation

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick and mortar or print world, but with our powerful behavioral targeting personalization, this is easy to set up on your website.