Behavioral Targeting

Quickly and easily deliver a highly tailored experience that drives conversion and engagement, using targeted messages, promotions, and content based on a variety of real-time and past behaviors, along with many other session variables.

A 360° customer view for targeting​

Target personalized content, site messages, and emails, based on multiple data sources like site behavior, demographics, location, CRM data, referral, weather, social profile, cart data transactions, and more.

Optimal timing with smart behavioral triggers​

Use smart behavioral triggers based on any specific set of behaviors, such as exit intent, on idle, timer, or products added to cart so that content is only shown when its most relevant.

The right look with multiple display types

Use Over 20 intuitive personalization widgets to create just about any targeted content you can imagine, such as banners, forms, emails, HTML and Javascript loaders, WYSIWYG page edits, and more.

Integrate your data and put it to work

Personyze can flexibly integrate your CRM or offline customer data, so that any known variable can be used, ranging from site-behaviors tracked by Personyze to CRM variables like role, industry, or account type.

If you can describe it, you can target it

Start targeting based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, or data integrated from your third-party CRM or database.

By default, Personyze is automatically tracking 70+ user attributes from the user’s session, these include virtually any trackable behavior, location which is derived from IP, weather at that location, and other details like URL variables and cookies.

Current session or cart data
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.

Referral or Traffic sources
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Most popular interests
Show targeted content based on the visitors most visited pages, as well as their ranked interests from product/content interactions.

Geo location and zip code
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.

Companies & organizations
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies.

CRM Data
By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.

System
You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language.

Site behavior
You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.

Targeting rules and logic can be as simple or as complex as you want them to be. Create incredibly simple campaigns such as showing content only to new visitors, or only to those who have displayed complex combinations of behaviors and attributes. You can also set conflicting campaigns to have a hierarchy and mutual exclusivity.

Personyze is extremely flexible in how it can integrate user data for targeting, so that virtually any CRM or external database can be integrated. This allows you to expand your targeting capabilities to any data variables you might have, such as the visitor’s role in their company, industry, account type, budget, or anything you have.

Take your targeting to the next level

Personyze’s extremely robust targeting engine removes all the limits on how you can show specific content to certain segments of visitors. It contains tools and capabilities for every type of targeting that is technically possible, and using simple step-by-step wizards makes the process easy for any professional with no need for coding or IT resources.

Two visitors on a bank’s website see different headers, banners, and content based on their personal characteristics.

Emma

Emma

A bank customer with a checking account only, she is also interested in mortgages, savings.

Johanna

Johanna

A visitor at at Your Local Bank’s website who is looking to open a new checking account at the bank

Test and optimize behavioral targeting campaign performance

A/B testing is available on any piece of content created or edited by Personyze. Any change or set of changes can be tested, using two or more testing groups, optional control groups, and various rotation settings. You can review detailed statistics on the test results, and set it to automatically shut down the losing test group after a given time or statistical significance.

Personyze is automatically tracking views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.

Set Personyze to rotate the testing groups by user, by sessions, or by page refresh. Include controls groups if you want to, and choose what percentage of your audience will see each test group.

API and Integerations

Works on any website, regardless of platform, all channels, and has full rest API available.

Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.

Content Widgets

Add any type of content to your site and emails, with many templates to get you started.

Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.

QA and Testing

Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.

Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.

CRM and User Data

Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.

Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.