Use powerful behavioral targeting to define your target persona based on current or past site behavior, geographic and demographic data, e-commerce transactions, CRM attributes, and more to deliver tailored content and promotions in real time to drive conversion.
If you can describe it, you can target it
Start targeting based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, or data integrated from your third-party CRM or database. Basically, if you can say it, you can do it.
Take your behavioral targeting to the next level
Personyze’s extremely robust targeting engine removes all the limits on how you can show specific content to certain segments of visitors. It contains tools and capabilities for every type of targeting that is technically possible, and using simple step-by-step wizards makes the process easy for any professional with no need for coding or IT resources.
Two visitors on a bank’s website see different headers, banners, and content based on their personal characteristics.
Test and optimize behavioral targeting campaign performance
A/B testing is available on any piece of content created or edited by Personyze. Any change or set of changes can be tested, using two or more testing groups, optional control groups, and various rotation settings. You can review detailed statistics on the test results, and set it to automatically shut down the losing test group after a given time or statistical significance.
API and Integerations
Works on any website, regardless of platform, all channels, and has full rest API available.
Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.
Add any type of content to your site and emails, with many templates to get you started.
Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.
QA and Testing
Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.
Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.
CRM and User Data
Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.
Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.
White Glove Service
Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.
With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.
A detailed dashboard with completely customizable KPI tracking.
Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.
Behavioral targeting made easy.
We set out to build a comprehensive platform, and that is what we offer: everything you need to optimize across channels using personalization technology.