Platform
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Account-Based Marketing

Personalized
ABM Experiences

Identify the company behind every visit — even anonymous ones — and adapt every page, message, and offer to the account that matters.

Cemex Bench Accounting Kaplan X-Cite 1,500+ brands · Since 2008
— Account intelligence

From IP to insight. From visitor to account.

Every visitor belongs to a company — whether you know them or not. Personyze identifies the account behind each visit, enriches it with firmographic data, and serves an experience built for that company’s industry, size, and stage.

Anonymous

Companies you haven’t met yet

Reverse-IP lookup turns an IP address into a real company — no form fills, no cookies required.

Any
ABM data provider you already use
Plug in 6sense, Clearbit, ZoomInfo, Leadfeeder — or feed your own data via API
Reverse-IP match Industry classification Headcount range Annual revenue Tech stack Intent score
40+
Behavioral signals
Pages visited, content consumed, intent score
Pricing page views Demo requests Repeat visits Content downloads UTM & campaign source
Live anonymous account 1 / 3
Visiting from
198.51.100.42
Reverse-IP match
Acme Corp
Enriched signals
Page adapts to industry
Named

Target accounts in your CRM

Sync from Salesforce, HubSpot, or any CRM — recognize tier-1 accounts the moment they land and play their custom playbook.

Account snapshot
Company
Acme Corp
Tier
TIER 1 Strategic Target
Owner
Sarah Chen · Enterprise AE
Last touch
Demo — Sept 12 (4 attendees)
Deal stage
Lead MQL Demo Proposal Closed
Live named account 1 / 3
CRM record
Acme Corp
Owner
Sarah Chen · Enterprise AE
Account context
Custom playbook served
— How it works

Personalization that powers ABM success.

Five steps from raw account data to a hyper-personalized experience for every visiting company — whether they’re a target on your list or a brand new visitor you haven’t met yet.

01
Step 1 · Foundation

Connect your data

Plug in your CRM (Salesforce, HubSpot, Zoho) for known accounts. Connect an ABM data provider (6sense, Clearbit, ZoomInfo) for anonymous visitor enrichment. Or feed both via our API.

Sources CRM · ABM provider · Custom API
02
Step 2 · Targeting

Define your target audiences

Build segments by tier, industry, headcount, revenue, tech stack, deal stage, intent score, or any custom CRM field. Common ABM segments are pre-built — or roll your own.

Example SaaS Companies > $10M ARR
03
Step 3 · Build

Build the personalized experience

Pick a widget — popup, hero swap, content recommendation, lead form — and use AI or our visual editor to tailor headlines, logos, case studies, and CTAs to the account in front of you.

AI prompt Insert <company name> + industry case study
04
Step 4 · Validate

QA in Sandbox, then ship to production

Preview every variation in our Sandbox simulator. Share preview links with sales and stakeholders. Roll out with SSO and granular permissions when everyone’s aligned.

Modes Sandbox · Preview links · Production
05
Step 5 · Live

Every account sees the right experience

The moment a target account lands on your site, Personyze identifies the company in real time and serves the right content for that account, industry, tier, or stage. Account-level analytics track engagement and pipeline impact.

Result Adobe sees the SaaS playbook — in real time
Visual editor & widgets

Tailor your funnel around each company.

Edit your site directly with our visual editor — insert account names, swap industry-specific case studies, customize CTAs by tier. Or build account-targeted popups, banners, and forms with 20+ smart widgets — no code, no devs, no waiting.

Edit
Welcome, company.name

Demo for your team →
Edit
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×
Selected: Heading 1 ▼
Basics
Layout
Insert
Edit text
Inline text
Rich editor
Formatting
Properties
Color & spacing
+
Duplicate
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🗑
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Personyze Personyze Editor
https://shopnow.com/
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Changes 0 of 0
Dynamic Content
Inserted Variable: Search Term
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Dynamic Content
Inserted Variable: User City
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Any
ABM data provider you already use
3.2x
Pipeline lift on target accounts
3days
From CRM sync to first ABM play
17yrs
Powering personalization since 2008
— Connects to your stack

The ABM stack you already run. Plugged in.

Sync target accounts, intent signals, and CRM identity from the platforms your revenue team already uses — native connectors plus a generic API for anything else.

CRM & CDP
HubSpot HubSpot
Salesforce Salesforce
Zoho Zoho
Segment Segment
Tealium Tealium
ABM Intelligence
6sense 6sense
Clearbit Clearbit
ZoomInfo ZoomInfo
Leadfeeder Leadfeeder
API
Custom CRM & data API
— A/B testing & optimization

Test smarter. Win automatically.

Test account-tier hero variations, industry-specific messaging, or named-account playbooks head-to-head. Auto-optimization promotes the winner the moment it hits significance.

Test #428 · Tier-1 account hero variation Test running · Day 9 of 14
Variation A · Generic 50%
yourplatform.com
FOR ENTERPRISE

The platform that scales with you

Built for modern enterprise teams.

Sessions 3,182
Demo requests 94
CVR 3.0%
Pipeline $182k
Winner
Variation B · Account-personalized 50%
yourplatform.com
BUILT FOR ACME CORP

Acme, ship 10x faster than your competitors

See how Siemens cut downtime 40% on our platform.

Sessions 3,164
Demo requests 271
CVR 8.6% +187%
Pipeline $594k
Statistical significance reached. Account-personalized variant will be auto-deployed to 100% of Tier-1 accounts at 95% confidence.
— ABM analytics

Track every account. Prove every dollar.

Account-level analytics roll up engagement, pipeline, and ROI by company, industry, and tier — not just session-level metrics. Show your CMO exactly what ABM is delivering.

ABM Performance Dashboard · Q3
Overview Accounts Industries Funnel
Active accounts
247
+12 this week
Demo requests
38
+18% vs last month
Pipeline influenced
$2.4M
+$340k
Avg engagement
8.4 min
+2.1 min
Top engaged accounts
This week
Account journey
Q3
Visited
1,247
Engaged
412
Demo
87
Proposal
24
Closed
8
Pipeline by industry
All time
Manufacturing
$840k · 32%
SaaS
$735k · 28%
Healthcare
$472k · 18%
Financial Services
$393k · 15%
Other
$184k · 7%
— What you get

Everything you need to run ABM at scale.

From CRM sync to account-level analytics, every piece of the ABM workflow lives in one platform — backed by a personalization team that knows ABM.

Book a strategy call →
  • CRM & account sync

    Native connectors to Salesforce, HubSpot, Zoho — plus a generic API for anything else. Target account lists, owner mapping, deal stage, and intent score sync in real time.

  • Reverse-IP firmographic enrichment

    Identify the company behind every visit — even anonymous ones — via our partners 6sense, Clearbit, ZoomInfo, Leadfeeder. Bring your own data provider if you have one.

  • White glove ABM service

    Onboarding, target list segmentation, playbook design, campaign setup — guided by a dedicated success manager experienced in ABM, on a flexible pay-as-you-go model.

  • Account-level playbook templates

    Pre-built playbooks for tier-1 named accounts, industry verticals, and intent stages — deploy in minutes with our visual editor.

  • Account-level analytics

    Track engagement, pipeline value, and conversion by named account or industry segment — not just session-level metrics. Custom KPI dashboards for revenue teams.

  • QA & access control

    Test campaigns in a safe sandbox before launch, share preview links with sales, and manage access with SSO and granular permissions across marketing & revenue teams.

— Common questions

Direct answers. No fluff.

The questions ABM teams ask most — with the answers we’d give in the first five minutes of a demo. Got something else on your mind? Bring it to the call.

Browse the full help center →
How do you identify the company behind an anonymous visit?

Reverse-IP enrichment. Personyze plugs into ABM data providers you already use — 6sense, Clearbit, ZoomInfo, Leadfeeder — or your own enrichment source. The visitor’s IP is matched to a company in milliseconds, and we surface the firmographic profile (industry, headcount, revenue, tech stack) to drive personalization. We do not own a company database; we orchestrate the data you already have access to.

Which CRMs and ABM tools do you integrate with?

Native connectors for Salesforce, HubSpot, Zoho, Segment, Tealium. ABM intelligence partners include 6sense, Clearbit, ZoomInfo, Leadfeeder. For anything not on the list, our generic CRM & data API can ingest target account lists, contact records, deal stage, intent scores, or any custom field.

How fast can we go live with ABM personalization?

Most teams have their first ABM play running within 3 days of CRM sync. Drop our pixel via tag manager, connect your CRM or ABM data provider, define your target audience (tier-1 accounts, industry segment, or named list), build the variant in our visual editor, preview in the Sandbox, and publish.

Do we need engineering to set up?

Not for typical ABM use cases. The pixel installs via Google Tag Manager (or copy-paste). CRM connectors are no-code. Audience segmentation, content variants, and triggers are all built in our visual editor. Engineering is only needed if you want to push custom event data via API, or run advanced personalization that touches your own infrastructure.

Can we personalize for both anonymous companies and named accounts?

Yes — that’s the core ABM use case. For anonymous companies, we use reverse-IP firmographics: industry-tailored heroes, vertical-specific case studies, dynamic CTAs. For named target accounts, we layer in CRM identity: greet the account by name, surface their owner’s contact info, show context from their last touchpoint, drive plays based on deal stage.

What does account-level analytics actually give us?

Engagement metrics rolled up by company — not just by session. See which target accounts visited, which pages they consumed, which content drove demos, and how each account moves through your funnel. Pair with CRM data to track pipeline value by account, conversion by industry, and influence on closed-won revenue.

Will it work with our existing CMS or website platform?

Yes. Personyze is platform-agnostic. WordPress, Shopify, HubSpot CMS, Webflow, custom React or Next.js — if your site renders in a browser, Personyze can adapt it. No CMS changes required, same URL, different content per account.

What about GDPR, CCPA, and data privacy?

Personyze is GDPR-compliant, CCPA-compliant, and SOC 2 Type II certified. Reverse-IP enrichment uses non-personal company-level data; no individual identifiers are derived from IP alone. CRM-driven personalization respects whatever opt-in or consent your CRM tracks. Cookie-less personalization options are available for jurisdictions with stricter requirements.

Can we A/B test ABM personalization?

Yes — A/B test account-tier hero variations, industry-specific messaging, or named-account playbooks against generic content. Real-time stats track engagement, demo requests, and pipeline by variant. Auto-optimization promotes the winner the moment it hits statistical significance (95% confidence by default).

Can we segment by account tier or industry?

Yes — tier, industry, headcount, revenue, tech stack, deal stage, intent score, custom CRM fields, geographic region, last touch, ownership, and any combination of these. Segments can be saved and reused across campaigns. Common ABM segments are pre-built (Tier-1 named, Tier-2 nurture, anonymous Enterprise, etc.).

How does pricing work?

Plans start at $149/month. Pricing scales with monthly visitors and active campaigns — not per target account or per data provider. Enterprise plans include dedicated CSM, white-glove onboarding, custom SLAs, and unlimited integrations. 30-day money-back guarantee, no annual lock-in required.

Do you replace our existing ABM platform?

Personyze is the activation layer for the ABM data you already have. If you run 6sense, Clearbit, or ZoomInfo for intent and account scoring, Personyze plugs in and turns that data into on-site experiences. We don’t replace your data provider — we make their data actionable on every page your accounts land on.

— Ready to start?

Make every account feel seen.

Book 15 minutes with a personalization expert. We’ll show you what changes when every account visit feels like the only one.

Plans start at $149/month · 30-day money-back guarantee