ABM Tools to Create a Highly Tailored Cross-Channel Experience
Personyze’s many personalization and targeting tools allow you to create the most individualized site-experience for your leads and customers that is technically possible. Show personalized content, promotions, messaging, and emails based on offline/CRM data, as well as on-site behavioral, referral, and IP tracking that Personyze has by default.
With CRM Integration, ABM Targeting is Unlimited
Personyze allows you to integrate any data that can be put into a spreadsheet or RSS feed, for targeting. That means that you can show visitors unique messaging and offerings based on criteria like their industry, role in company, stage in your funnel, location, or literally any other variable you might have in your CRM or other databases. Everything you know about your visitor can be integrated into Personyze, and used for personalization and targeting.
User Lists for One-Time Campaigns or Broadcasts
User List uploads in Personyze allow you to target a specific group of users for a specific purpose, rather than simply everyone in your customer/lead database. For instance, you can upload a list of users and broadcast a personalized email to all of them, which will include recommendations and variables that are still unique for each person. When they arrive from the email, you can provide a seamlessly personalized site experience, altering the site with our many tools, just for them.
Ongoing ABM Optimization & Testing
Personyze is tracking many of the most important metrics by default, but can also be set to track any custom KPIs you might have need of that are possible to be tracked on site. This can include click goals for certain page elements, A/B or multivariate testing results of personalized site elements, and open and click through rates of emails.
Integrate with Ease
Personyze can integrate with any CMS and CRM platform, or other user database. If your data can be exported or synchronized to a spreadsheet, then Personyze can utilize it for highly personalized experiences as part of your ABM strategy.