Personalized
ABM Experiences
Identify the company behind every visit — even anonymous ones — and adapt every page, message, and offer to the account that matters.
1,500+ brands · Since 2008
From IP to insight. From visitor to account.
Every visitor belongs to a company — whether you know them or not. Personyze identifies the account behind each visit, enriches it with firmographic data, and serves an experience built for that company’s industry, size, and stage.
Companies you haven’t met yet
Reverse-IP lookup turns an IP address into a real company — no form fills, no cookies required.
Target accounts in your CRM
Sync from Salesforce, HubSpot, or any CRM — recognize tier-1 accounts the moment they land and play their custom playbook.
Personalization that powers ABM success.
Five steps from raw account data to a hyper-personalized experience for every visiting company — whether they’re a target on your list or a brand new visitor you haven’t met yet.
Connect your data
Plug in your CRM (Salesforce, HubSpot, Zoho) for known accounts. Connect an ABM data provider (6sense, Clearbit, ZoomInfo) for anonymous visitor enrichment. Or feed both via our API.
Define your target audiences
Build segments by tier, industry, headcount, revenue, tech stack, deal stage, intent score, or any custom CRM field. Common ABM segments are pre-built — or roll your own.
Build the personalized experience
Pick a widget — popup, hero swap, content recommendation, lead form — and use AI or our visual editor to tailor headlines, logos, case studies, and CTAs to the account in front of you.
QA in Sandbox, then ship to production
Preview every variation in our Sandbox simulator. Share preview links with sales and stakeholders. Roll out with SSO and granular permissions when everyone’s aligned.
Every account sees the right experience
The moment a target account lands on your site, Personyze identifies the company in real time and serves the right content for that account, industry, tier, or stage. Account-level analytics track engagement and pipeline impact.
Tailor your funnel around each company.
Edit your site directly with our visual editor — insert account names, swap industry-specific case studies, customize CTAs by tier. Or build account-targeted popups, banners, and forms with 20+ smart widgets — no code, no devs, no waiting.
Add action.
What should be executed when the campaign rules match.
Edit
Welcome, company.name
The ABM stack you already run. Plugged in.
Sync target accounts, intent signals, and CRM identity from the platforms your revenue team already uses — native connectors plus a generic API for anything else.
HubSpot
Segment
Tealium
6sense
ZoomInfo
Test smarter. Win automatically.
Test account-tier hero variations, industry-specific messaging, or named-account playbooks head-to-head. Auto-optimization promotes the winner the moment it hits significance.
The platform that scales with you
Built for modern enterprise teams.
Acme, ship 10x faster than your competitors
See how Siemens cut downtime 40% on our platform.
Track every account. Prove every dollar.
Account-level analytics roll up engagement, pipeline, and ROI by company, industry, and tier — not just session-level metrics. Show your CMO exactly what ABM is delivering.
Everything you need to run ABM at scale.
From CRM sync to account-level analytics, every piece of the ABM workflow lives in one platform — backed by a personalization team that knows ABM.
Book a strategy call →-
CRM & account sync
Native connectors to Salesforce, HubSpot, Zoho — plus a generic API for anything else. Target account lists, owner mapping, deal stage, and intent score sync in real time.
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Reverse-IP firmographic enrichment
Identify the company behind every visit — even anonymous ones — via our partners 6sense, Clearbit, ZoomInfo, Leadfeeder. Bring your own data provider if you have one.
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White glove ABM service
Onboarding, target list segmentation, playbook design, campaign setup — guided by a dedicated success manager experienced in ABM, on a flexible pay-as-you-go model.
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Account-level playbook templates
Pre-built playbooks for tier-1 named accounts, industry verticals, and intent stages — deploy in minutes with our visual editor.
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Account-level analytics
Track engagement, pipeline value, and conversion by named account or industry segment — not just session-level metrics. Custom KPI dashboards for revenue teams.
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QA & access control
Test campaigns in a safe sandbox before launch, share preview links with sales, and manage access with SSO and granular permissions across marketing & revenue teams.
Go deeper.
Strategies, integrations, and best practices for targeting key accounts and personalizing for B2B.
ABM Strategy Playbook
Complete guide to targeting industries and specific accounts with personalization at every funnel stage.
Read playbook →CRM Integration Guide
Step-by-step setup for syncing Salesforce, HubSpot, or Zoho data for precise account targeting.
View docs →On-Site ABM Best Practices
Proven tactics for creating account-specific landing pages, hero variations, and tier-based plays.
Read guide →IP Intelligence Deep-Dive
How reverse-IP lookup unmasks anonymous B2B visitors and turns them into named target accounts.
Read article →Direct answers. No fluff.
The questions ABM teams ask most — with the answers we’d give in the first five minutes of a demo. Got something else on your mind? Bring it to the call.
Browse the full help center →How do you identify the company behind an anonymous visit?
Reverse-IP enrichment. Personyze plugs into ABM data providers you already use — 6sense, Clearbit, ZoomInfo, Leadfeeder — or your own enrichment source. The visitor’s IP is matched to a company in milliseconds, and we surface the firmographic profile (industry, headcount, revenue, tech stack) to drive personalization. We do not own a company database; we orchestrate the data you already have access to.
Which CRMs and ABM tools do you integrate with?
Native connectors for Salesforce, HubSpot, Zoho, Segment, Tealium. ABM intelligence partners include 6sense, Clearbit, ZoomInfo, Leadfeeder. For anything not on the list, our generic CRM & data API can ingest target account lists, contact records, deal stage, intent scores, or any custom field.
How fast can we go live with ABM personalization?
Most teams have their first ABM play running within 3 days of CRM sync. Drop our pixel via tag manager, connect your CRM or ABM data provider, define your target audience (tier-1 accounts, industry segment, or named list), build the variant in our visual editor, preview in the Sandbox, and publish.
Do we need engineering to set up?
Not for typical ABM use cases. The pixel installs via Google Tag Manager (or copy-paste). CRM connectors are no-code. Audience segmentation, content variants, and triggers are all built in our visual editor. Engineering is only needed if you want to push custom event data via API, or run advanced personalization that touches your own infrastructure.
Can we personalize for both anonymous companies and named accounts?
Yes — that’s the core ABM use case. For anonymous companies, we use reverse-IP firmographics: industry-tailored heroes, vertical-specific case studies, dynamic CTAs. For named target accounts, we layer in CRM identity: greet the account by name, surface their owner’s contact info, show context from their last touchpoint, drive plays based on deal stage.
What does account-level analytics actually give us?
Engagement metrics rolled up by company — not just by session. See which target accounts visited, which pages they consumed, which content drove demos, and how each account moves through your funnel. Pair with CRM data to track pipeline value by account, conversion by industry, and influence on closed-won revenue.
Will it work with our existing CMS or website platform?
Yes. Personyze is platform-agnostic. WordPress, Shopify, HubSpot CMS, Webflow, custom React or Next.js — if your site renders in a browser, Personyze can adapt it. No CMS changes required, same URL, different content per account.
What about GDPR, CCPA, and data privacy?
Personyze is GDPR-compliant, CCPA-compliant, and SOC 2 Type II certified. Reverse-IP enrichment uses non-personal company-level data; no individual identifiers are derived from IP alone. CRM-driven personalization respects whatever opt-in or consent your CRM tracks. Cookie-less personalization options are available for jurisdictions with stricter requirements.
Can we A/B test ABM personalization?
Yes — A/B test account-tier hero variations, industry-specific messaging, or named-account playbooks against generic content. Real-time stats track engagement, demo requests, and pipeline by variant. Auto-optimization promotes the winner the moment it hits statistical significance (95% confidence by default).
Can we segment by account tier or industry?
Yes — tier, industry, headcount, revenue, tech stack, deal stage, intent score, custom CRM fields, geographic region, last touch, ownership, and any combination of these. Segments can be saved and reused across campaigns. Common ABM segments are pre-built (Tier-1 named, Tier-2 nurture, anonymous Enterprise, etc.).
How does pricing work?
Plans start at $149/month. Pricing scales with monthly visitors and active campaigns — not per target account or per data provider. Enterprise plans include dedicated CSM, white-glove onboarding, custom SLAs, and unlimited integrations. 30-day money-back guarantee, no annual lock-in required.
Do you replace our existing ABM platform?
Personyze is the activation layer for the ABM data you already have. If you run 6sense, Clearbit, or ZoomInfo for intent and account scoring, Personyze plugs in and turns that data into on-site experiences. We don’t replace your data provider — we make their data actionable on every page your accounts land on.
Make every account feel seen.
Book 15 minutes with a personalization expert. We’ll show you what changes when every account visit feels like the only one.
Plans start at $149/month · 30-day money-back guarantee