Account-Based Marketing

Personyze makes it simple to implement your ABM strategy in ways you never thought possible, giving you the ability to use a state-of-the-art personalization engine to tailor the site experience to individual high-value client accounts.

Targeting based on a 360° customer view

Combine data from your CRM with site tracking ranging from referral to on-site behaviors, location, and weather data, as well as social demographic and referral data, to take the most informed ABM approach possible to your high value clients.

Personalizing Across Site, Email, & Apps

Easily personalize the entire visitor journey with optimized page content, targeted promotions with dynamic behaviors, product/content recommendations, personalized remarketing emails, and recommendations embedded in your native app.

Harness Machine Learning Algorithms

Recommend products your visitors will want to buy and content they love to read, by leveraging multiple AI algorithms, crowd wisdom, and unique visitor characteristics and interests, for a highly personal experience.

Integrate with Ease

Personyze can integrate with any CMS and CRM platform, or other user database. If your data can be exported or synchronized to a spreadsheet, then Personyze can utilize it for highly personalized experiences as part of your ABM strategy.

ABM Tools to Create a Highly Tailored Cross-Channel Experience

Personyze’s many personalization and targeting tools allow you to create the most individualized site-experience for your leads and customers that is technically possible. Show personalized content, promotions, messaging, and emails based on offline/CRM data, as well as on-site behavioral, referral, and IP tracking that Personyze has by default.

Marketing Automation

With Personyze’s variety of tools, you can create an automated set of personalized marketing assets which will accelerate your customer along your funnel, extend your readers’ engagement with your content, raise your conversion rates, and increase your digital marketing ROI. From personalized smart popups, banners, and forms, to automated email drips with AI generated recommendations that can be triggered from site behaviors, Personyze puts every tool you need into your hands. 

Cart Abandonment

Personyze provides 3 primary ways to address cart abandonment using personalization technology:

  1. By creating a more engaging and personalized website experience, visitors are less likely to bounce in the first place.
  2. Using exit popups, you can re-capture visitors’ interest before they bounce. 
  3. With cart abandonment email drips, you can use our powerful recommendation algorithms to regain lost sales. 
A/B Testing

A/B testing is a built-in option for every single Personyze campaign, so that you can always rotate out different content and strategies between users within a target segment, to ensure you’re taking the optimal approach using empirical methods. Includes various rotation methods, and control groups.

Banner/Popup Promotions

Deliver personalized on-site messaging with impeccable timing. Use smart behavioral triggers,  to trigger the campaign when the visitor is most likely to engage. Promotions can be in the form of banners embedded into the page, popups on various parts of the page and with various animations, top/bottom bars, forms, timers, or sliders. All of these pieces of personalized content can be completely customized, can include user variables like visitor name or company name, and are responsive by default. 

Dynamic Landing Pages

Personyze allows you to create landing pages that change dynamically for individual customer segments, so that you no longer have to create multiple landing pages, but instead can simply create one landing page that changes in look, feel, and information for each customer segment, depending on their source/referrer, or other data attributes. 

Dynamic Recommendations

Personyze’s powerful recommendation engine allows you to show your visitors what they are most interested in seeing, based on over 50 algorithms, which can be displayed anywhere on your site, with completely customized widgets to match your branding, embedded with no coding involved. 

Recommendation algorithms exist for a wide variety of purposes, from very general recommendations for your home page, to related products recommendations for product or cart pages, to those that are optimized for emails or apps. 

Site Forms & Auto Responds

Grow your email list with targeted calls-to-action and smart forms to collect emails and leads on the site. Set auto responder sequences, and use out-of-the-box integration to push form data to your CRM solution.

Remarketing Emails

With our AI generated recommendations and customer segmentation, you can send automated, personalized, and targeted emails which yield higher open rates, engagement, and conversions.

Using our embed code, you can add our recommendations to your existing outgoing emails. You can even use web-hooks to trigger them based on behaviors. 

Targeting Campaigns

Targeting is one of the primary functionalities of Personyze, and encompasses any content that is shown specifically to a defined segment, which you determine using our 70+ targeting parameters. Targeting criteria include variables such as location, interactions with other campaigns, weather, behaviors on the site, referrer, CRM variables, and many more. 

Based on the rules you choose, visitors will be shown the content you assign to them in real time, culminating in each visitor having a unique version of your website with various campaign content they see that are relevant specifically to them, creating a highly personalized and engaging experience. 

With CRM Integration, ABM Targeting is Unlimited

Everything you know about your visitor can be integrated into Personyze, and used for personalization and targeting. Use out of the box integration with HubSpot, Zoho, Segment, SaleForce, or integrate any data that can be put into a spreadsheet or RSS feed, or  SFTP. Use the CRM data to show visitors unique messaging and offerings based on criteria like their industry, role in company, stage in your funnel, location, or literally any other variable you might have in your CRM or other databases. 

User Lists for One-Time Campaigns or Broadcasts

User List uploads in Personyze allow you to target a specific group of users for a specific purpose, rather than simply everyone in your customer/lead database. For instance, you can upload a list of users and broadcast a personalized email to all of them, which will include recommendations and variables that are still unique for each person. When they arrive from the email, you can provide a seamlessly personalized site experience, altering the site with our many tools, just for them.

Leverage the Power of

Website Personalization & Marketing Automation

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick-and-mortar or print world, but with our powerful website personalization solution, this is easy to set up on your website.

Implement Personalization Easily on Any Site

Personyze is designed with the non-technical marketer in mind, and every campaign includes a step-by-step wizard to guide you through the process of cross-channel personalization, as well as industry best practice responsive templates. On top of all that, the Personyze Success Team is at your disposal when you need some help, including the option to outsource campaigns to us.

Works On Any Site

Whatever CMS or ecommerce platform you may be using, Personyze can simply plug into the back-end and completely personalize every aspect of your digital experience.

20+ widgets to create and edit content

Personyze’s toolbox of landing page widgets includes a WYSIWYG editor to change text, images, buttons, and other page elements visually, a banner and popup manager with various behaviors including trigger on site exit intent, forms, timers, product and content recommendations, and more.

Performance-Based Deployment

You can set Personyze to automatically shut down the losing campaign from an A/B test, and deploy the winner, after a given amount of time, or based on a certain statistical significance reached in your key metrics. 

Sandbox Simulator for Testing

Every campaign can be tested and previewed using the Personyze Simulator, which loads a copy of your site in proxy mode on our servers, with the campaign active. The simulator also allows you to change your own data variables, to impersonate different types of users, and see how the campaign will behave with those segments. 

Jump-start Your Personalization

Personyze allows you to upload user data and past transactions data to help you get a head-start on any aspects of your personalization strategy which would otherwise take time to gather data for. 

Smart Behavioral Triggers

Personyze content like popups and banners can deploy using smart behavioral triggers, such as display based on exit intent, on idle, on timer, on product added to cart, on cart error, element hover/click, and more. These enable you to trigger campaigns when the visitor is most likely to engage.

Integrate Your Data & Put It to Work

Synchronized your data automatically, or upload your user email lists, CRM data, and product catalog. Connect your CRM solution using easy integration, webhooks, and our robust API.

Visually set Personyze to grab/scrape values directly from your site, including form inputs, search, cart
value, and email anywhere they’re displayed on your pages, in cookies, or in URL variables.

Personyze provides webhook functionality, which is another way of pushing data to other sources, or triggering third-party emails based on site behaviors or other targeting variables. 

Campaign Performance Dashboard

Get a comprehensive campaign performance view, with metrics such as impressions, click through rate, bounce rate, conversion rate, revenue, and any other custom metric that you set Personyze to track. Drill down by filtering your performance data by location, landing page, gender, recommendations clicked, etc.

By default, Personyze reports campaign performance in real-time to Google Analytics.

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!


Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.


Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

ECOMMERCE PERSONALIZATION

ECOMMERCE PERSONALIZATION
See how Boomdeal uses interest-based product recommendations to create a personalized experience in their online store.

CONTENT PERSONALIZATION

CONTENT PERSONALIZATION
See how Global News Today personalizes their home page for a visitor’s known interests.

HOMEPAGE PERSONALIZATION

HOMEPAGE PERSONALIZATION
A visitor’s interest in Dubai and luxury travel is used by Personyze to serve targeted content on this airline site.