One platform.
Every personalization play.
Audiences, content, recommendations, A/B testing, and orchestration — across web, email, and push. One data model. One editor. One platform you stop building campaigns around.
1,500+ brands
Comprehensive personalization. In one platform.
Behavioral targeting, dynamic landing pages, ABM, AI recommendations, popups, A/B testing, open-time email, and push — each one ships from the same data model, the same editor, the same analytics.
Behavioral Targeting
70+ attributes, AND/OR rules, smart triggers. Describe any audience, target them in real time.
Explore ContentDynamic Landing Pages
Adapt headlines, heroes, CTAs, and full sections to whoever just landed — ad source, account, behavior, intent.
Explore ABMAccount-Based Marketing
Recognize companies before the form fill. Industry-tuned heroes, account-tier CTAs, named-account playbooks.
Explore AIAI Recommendations
Products, articles, posts — ranked by behavior, similarity, recency, or whatever signal performs. Self-tuning.
Explore WidgetsPopups & Banners
20+ widget types: hero swaps, inline blocks, exit-intent popups, sticky bars, countdowns, forms — all WYSIWYG.
Explore OptimizeA/B Testing
Audience-aware splits, holdout cohorts, per-segment lift, and auto-promotion. Same builder, no separate tool.
Explore EmailOpen-Time Email
Render personalized blocks at the moment of email open — live recs, real-time stock, fresh offers.
Explore PushPush Notifications
Behavior-triggered web push and native iOS/Android. Same audience logic, same dashboard, same attribution.
ExploreOne profile. Every signal you have.
Stop maintaining four definitions of the same user. Personyze unifies real-time behavior, geo and weather, CRM fields, CDP events, ABM enrichment, and on-page DOM values into a single profile — live, per visitor, across the entire session.
- 70+ pre-built attributes — behavior, geo, weather, device, traffic source, UTMs
- Custom attributes via API, SFTP, CSV, GTM data layer, cookies, URL params
- CRM + ABM enrichment — HubSpot, Salesforce, Clearbit, ZoomInfo, 6sense
- Cross-device identity stitching for logged-in and recognized users
Describe an audience. Target it.
Drag attributes into a visual builder. Combine signals with AND/OR rules. Save segments, reuse them across campaigns, channels, and analytics. Or skip the builder entirely and ask the AI Copilot — in plain English — for the audience you want.
- AI Audience Copilot — “Target Finance-industry visitors who saw pricing twice” → rules built automatically
- Live forecast — see segment size and match rate before you launch
- Priority + mutual exclusion — resolve conflicts when audiences overlap
- One definition, every channel — same segment powers web, email, and push
WYSIWYG editor. No code required.
Edit text, images, and CTAs on any element of your live site — visually. Drop in dynamic variables (first name, company, last viewed product). Inherit your site's CSS for instant brand consistency, or drop into raw HTML/CSS when you need full control.
- AI Content Copilot — “make this CTA fun for a summer sale” → HTML/CSS generated
- Dynamic content injection — pipe any visitor attribute into copy and creatives
- Conditional logic per asset — one popup, ten greetings, swapped by context
- 20+ widget types — hero swaps, banners, popups, sticky bars, countdowns, forms
Products or content. Same engine.
AI recommendations ranked by behavior, similarity, recency, popularity, or any signal you want. Self-tuning per visitor, per surface. One engine, two algorithm libraries — products for retail, content for publishers and SaaS.
- 15+ algorithms — collaborative, similarity, trending, “customers also bought,” bestsellers
- E-commerce — product, category, cart, post-purchase
- Content sites — related articles, continue reading, topic affinity
- JSON feed for headless or fully custom rendering
20+ widget types. Ready to ship.
Pre-built templates for every standard play — exit-intent popups, sticky promo bars, lead-capture forms, countdown timers, slide-in banners, hero swaps, inline blocks. Each one drops into the visual editor and inherits your site's look automatically.
- Behavioral triggers — exit intent, scroll depth, idle time, time on site, cart events
- Frequency capping — throttle by view, click, close, session, or custom rule
- Mobile-first responsive — every template ships in mobile, tablet, desktop layouts
- Custom HTML/CSS for full design freedom when you need it
Test the segment. Not just the page.
Run audience-aware splits on any content the platform produces. Hold out cohorts, measure per-segment lift, configure traffic percentages, and let auto-promotion ship the winner the moment statistical significance lands. No separate testing tool, no extra integration.
- Per-segment lift reports — see which audiences moved, not just averages
- Holdout cohorts — quantify true incremental lift vs. baseline
- Auto-promotion — winning variant rolls to 100% at significance threshold
- Multi-variate — test multiple elements, find the winning combination
Every metric. By segment.
Views, impressions, clicks, conversions, purchases — tracked by default. Custom KPIs, behavioral sequences, revenue attribution — configured in clicks. Push events to GA4, Mixpanel, Amplitude, or any third-party via pixels and webhooks for unified reporting.
- Revenue attribution — tie purchases directly to Personyze-touched sessions
- Custom KPI tracking — any click, scroll, form, video, or behavioral sequence
- Filter by anything — location, device, segment, day-of-week, source
- GA4 + Mixpanel + Amplitude — one-click integrations and pixel forwarding
<script src="https://app.personyze.com/snippet/YOUR_ID.js" async></script> <!-- That's it. One line. --> <!-- Targeting, content, recs, A/B, push, --> <!-- analytics — all ride on this. -->
One snippet. Every play unlocked.
Drop one JavaScript snippet on every page — that's the one engineering ask. After that, every capability above ships without a ticket. For headless setups, server-side, or custom architectures, REST and JSON APIs let developers fetch personalized content programmatically.
- One snippet, every capability — no per-feature setup, no per-page tags
- Turnkey CRM/CDP/ABM connectors — auth and sync in clicks, not sprints
- REST + JSON APIs for headless, server-side, and custom architectures
- SOC 2, GDPR, CCPA — respects your consent management platform automatically
Different industries. Different plays.
Every industry uses the same platform — and ships different plays. Six common patterns, drawn from the way real teams actually run campaigns.
E-commerce · Fashion
Recognize VIPs. Recover carts. Beat generic.
One-time deal-hunters and 7-visit VIPs both add to cart — but they shouldn't see the same banner. Tier-aware messaging means no discount given when full price would convert anyway.
- VIP recognition via CRM tier + LTV — no discount popups for repeat customers
- Cart-value-aware exit intent: $30 cart sees free ship, $300 sees concierge support
- Cross-sell on PDPs based on category history + complete-the-look algorithms
- Geo + weather variants for seasonal product surfacing (raincoat in Seattle, sun-hat in Miami)
SaaS · Product-led growth
Convert trials. Expand accounts. Cut churn.
The trial visitor on day 3 needs a feature tour. The day-12 trial needs an upgrade nudge. Same site, different in-app messaging, different outcome.
- Trial-day-aware in-app messaging — feature tours early, upgrade nudges late
- Account-based variants for ABM landing pages (firmographic match via Clearbit / 6sense)
- Churn-risk surfacing: low-usage accounts see help-center prompts, not feature ads
- Plan-aware pricing-page personalization (current plan dimmed, upgrade tier highlighted)
Publishers · News & media
Drive registrations. Convert paywall hits. Lift session depth.
The casual reader needs a soft-prompt newsletter offer. The paywall-hit needs a discounted intro. Knowing who's reading what unlocks both moments.
- Topic-affinity targeting — surface related stories without recency bias
- Paywall variants by visit-frequency: 1-visit gets free read, 5-visit gets paid offer
- Newsletter prompts triggered by scroll depth + time-on-site, not pageview count
- Subscriber win-back flows for lapsed readers (segmented by topic interests)
Travel · Hospitality
Match the moment of intent. Capture before they comparison-shop.
Origin-destination context, traveler type, search history, dwell time — the inputs are all there. The right offer at the right moment is the difference between a booking and a refresh of Kayak.
- Origin-destination targeting (Miami→Cancun shopper sees direct flights, not connections)
- Traveler-type segmentation: business, family, luxury — each sees its own room class
- Loyalty-tier upgrades surfaced contextually (Gold tier sees free room upgrade banner)
- Abandoned-search recovery via push + email with the exact dates they were checking
Financial · Wealth & banking
Cross-sell with context. Onboard with relevance. Stay compliant.
A first-time visitor to a credit card page is not the same as a returning customer with a checking account. Personalize the next-best-product suggestion without violating account-data boundaries.
- Next-best-product recommendations based on existing account mix and life-stage signals
- Onboarding paths that adapt to product type (checking vs. wealth vs. business loan)
- Geo + branch-affinity routing for in-person services and co-branded promotions
- Compliance-aware variant gating (offer rules, regulatory disclosures auto-attached)
B2B · Enterprise & ABM
Recognize the company before the form. Personalize the pitch.
IP-to-company match plus firmographic enrichment turns anonymous traffic into named accounts. Swap headlines, social proof, and CTAs to match their industry — before they fill anything.
- IP+firmographic enrichment: Clearbit, ZoomInfo, 6sense integrations out of the box
- Industry-tuned hero copy + logo carousel (logistics co. sees logistics customers, not retailers)
- Account-tier-aware demo CTAs (Fortune 500 visitors get a different form than SMB)
- Per-account journey tracking pushed to Salesforce + Slack alerts to AEs
Proven at scale. Fast to launch.
One audience model. Every channel.
Build a segment once, target across web, email, push, in-app, and API — without re-creating it in five different tools.
Web
Banners, popups, hero swaps, in-line replacements, sticky bars — rendered on any page, any visitor.
Triggered drips and open-time personalization — same segment logic in your existing ESP.
Push
Web push and native iOS/Android with the same audience and trigger logic. Cross-channel orchestration built in.
In-app
Modal, slide-in, and rich content surfaces inside your iOS/Android apps — same segment, same data.
Server-side API
Query the segment engine from your backend. Render content server-side. Sync segments to any system.
Webhooks
Fire events to any external system the moment a visitor crosses a segment boundary or hits a goal.
Ads & CDP
Sync segments to Tealium, Segment, and ad platforms for retargeting and lookalike audiences.
Forms & CRM sync
Behavioral signals push back into your CRM. Lead-scoring, account stage updates, and sales-team alerts.
Platform questions, answered.
The real-world questions teams ask before consolidating onto one personalization platform — coverage, integration, deployment, and the hard parts.
What does the platform cover — and what doesn't it?
Personyze covers audience targeting, content personalization, recommendations, popups/banners/widgets, dynamic landing pages, A/B and multivariate testing, performance analytics, and orchestration across web, email, and push. We don't do SMS, programmatic advertising, or be your data warehouse — we ingest from those and act on them.
How is this different from running 4–5 separate tools?
One audience definition works everywhere — the segment you build for a popup also powers your A/B test, your email block, and your push targeting. One identity, one editor, one performance dashboard. No re-creating logic in five tools, no duplicated tracking, no “why does the dashboard say different things” meetings.
Do I need to use every feature?
No. Most teams start with one play — a popup, a landing page variant, an email block — and expand. Pricing scales with traffic, not features, so you don't pay extra to leave A/B testing or recommendations turned off.
How does deployment work? Engineering or no engineering?
Drop a single JavaScript snippet on every page — that's the one engineering ask. Everything after is no-code in the visual editor and wizards. For headless setups, server-side, or custom architectures, our REST/JSON APIs let developers fetch personalized content programmatically.
Which tools does it integrate with?
CRMs: HubSpot, Salesforce, Zoho. CDPs: Segment, Tealium. Enrichment: Clearbit, ZoomInfo, 6sense, Leadfeeder. Analytics: GA4, Mixpanel, Amplitude (push events anywhere via webhooks). E-commerce: Shopify, Magento, BigCommerce, WooCommerce. Plus SFTP feeds, REST API, and JSON webhooks for anything else.
How fast can a team go live on the full platform?
Snippet installed in a day. First campaign live the same week. Most teams have audience targeting, content variants, and A/B testing running together inside the first month. White-glove onboarding is included — we'll wire up your CRM and your first 3 audiences with you.
What about GDPR, CCPA, and consent management?
Personyze respects your existing consent management platform (OneTrust, Cookiebot, Usercentrics, custom) — targeting honors the visitor's consent state automatically. We don't collect personal data unless you tell us to, we don't sell or share data, and IP/geo is processed for behavioral signals only. Data residency options available for EU customers.
Try the platform. Build your first campaign.
One snippet, one editor, every play. Targeting, content, recommendations, A/B testing, email, push — all from one workspace. Sign up free and explore the whole platform at your own pace.