Discover User interest across channels
All your digital assets, from content and blog pages to videos and products, are connected together with Personyze interest tracking.
If someone reads your guide on tourist attractions in London, for instance, or watches a video on London, you can start showing product recommendations, or targeted promotions, or sending emails specific to Londoners.
This can work out-of-the-box on multiple domains, with Personyze cross-domain tracking, and also with mobile apps using Personzye API.
APIs to Import data and export data
Personyze allows you to use API connections to regularly import or export data to your CRM, or other user databases. Get detailed information about your user’s browsing habits and campaign interactions directly sent to your databases and other solutions.
Webhooks to push data
Personyze provides webhook functionality, which is another way of pushing data to other sources, or triggering third-party emails based on site behaviors or other targeting variables.
You can set Personyze to automatically shut down the losing campaign from an A/B test, and deploy the winner, after a given amount of time, or based on a certain statistical significance reached in your key metrics.
Sandbox Simulator for Testing
Every campaign can be tested and previewed using the Personyze Simulator, which loads a copy of your site in proxy mode on our servers, with the campaign active. The simulator also allows you to change your own data variables, to impersonate different types of users, and see how the campaign will behave with those segments.
Jump-start Your Recommendations
Personyze allows you to upload your past interactions data in the form of a spreadsheet, so that the system can get a head-start on understanding which products or content are popular, and even insights on individual users’ preferences. As time goes on, Personyze will continue to learn, and add to this foundational knowledge.
Smart Behavioral Triggers
Personyze content like popups and banners can deploy using smart behavioral triggers, such as display based on exit intent, on idle, on timer, on product added to cart, on cart error, element hover/click, and more. These enable you to trigger campaigns when the visitor is most likely to engage.