Website Personalization

Personyze Dynamic Website Personalization tools offers a powerful and comprehensive solution for non-technical professionals to quickly and easily Personalize your website, and provide highly targeted messages, promotions, and content to maximize user experience and conversion rate. Nothing on Personyze requires any coding or IT experience!

Personyze uses a wide array of visitor data for audience segmentation and site personalization, including:

 

  • Geographic Location

  • Search Engine or Campaign Referral

  • Ranked User Interests

  • Weather Conditions and Forecast

  • Social Media Profile Data

  • Real-time Behavioral Targeting

  • CRM Data, Easily Integrated Into Personyze.

Basically, the rule of thumb in Personyze is: If you can describe it with words, then you can set Personyze to target the audience characteristics or behavior, and show changes or additions to your page to market to that audience segment.

With Personyze Dynamic Website Personalization tools, everyone can codelessly create an optimal and relevant site experience with data-driven recommendations and promotions, based on visitor characteristics and interests, resulting in higher retention and conversion rates.

Data-Driven Personalization for Guaranteed Relevance

Once you have set your site personalization campaign(s) and added the Personyze tag to your website, every visitor will be monitored and examined by Personyze, and all of this data (plus any you may already have from your CRM) will be compiled into a customer profile matched to their unique IP, or customer ID. When the visitor matches a site personalization campaign, Personyze will personalize their experience with relevant messages/promotions/content, based on their specific behavior and 72 unique visitor parameters.

In other words, Personyze knows your visitor, and can provide them with a tailored experience on every page of your site, based on a variety of data sources, and using a suite of comprehensive personalization solutions.

Why Personalize? Here’s what market research has to say:

  • In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

  • 74% of online consumers get frustrated with websites whose content (e.g. offers, ads, promotions) has nothing to do with their interests.

  • 71% of best-in-class B2B content marketers tailor content to the profile of the decision maker. 

  • Hubspot found that calls-to-action targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors.

  • 40% of consumers buy more from retailers who personalize the shopping experience across channels.

 

Tips for Personalizing Your Site

Site Personalization strategies will change, depending on your industry, scale, customer base, business model, and many other factors. If you have a news publication website, for instance, you will probably put a lot of effort into content recommendations, whereas an e-tailer will most likely want to focus on product recommendations, and cart-abandonment solutions. A B2B company, on the other hand, may want to take an Account-Based Marketing (ABM) approach, and focus heavily on in-depth customer data, derived from CRM and other sources.

Here are some concrete examples of dynamic website personalization in action.

A Fourth of July Getaway

World Wide Travel is using Personyze personalization solution to create tailored and engaging experiences on their site. One marketing strategy they are using is to create campaigns around various holidays, to inform the experience of the page, in addition to individual customer data.

George is visiting World Wide Travel’s website. Without Personyze, he sees a landing page that is entirely irrelevant to his interests:

Print

With Personyze, George’s entire experience on WWT is changed. From behavioral targeting, Personyze knows that Fred is a returning customer, who is interested in budget family packages, and also that he has shopped once before for Fourth of July vacations. Based on all of this user data, the experience Personyze gives George is fundamentally improved:

Print

In-Depth Data for an Improved Bank Landing Page

Your Local Bank is re-thinking their digital marketing strategy, and has made the wise choice to employ Personyze to create dynamic site personalization changes for their visitors. By using CRM data that includes many customer parameters that would be otherwise unavailable, they are able to offer extremely relevant promotions on their site.

Adi is a visiting customer to YLB’s site. Without Personyze, Adi sees the same landing page as everyone else.

Print

With Personyze powerful CRM integration, YLB is able to totally transform Adi’s experience on the site. Using CRM data, Personyze knows that Adi regularly wires money to India, has over 5,000 in checking, has no known credit card, is not a home-owner but pre-qualifies for mortgages, and bought a car five years ago. Using this information, they are able to create a much more relevant experience, for Adi:

Print

B2B Personalization with an ABM Strategy

Strega is a company providing solutions exclusively for business. Since each of their clients represents a high ROI, they have decided to pursue an Account-Based Marketing strategy, using Personyze website personalization tools. Using CRM and third-party email service integration, they are able to create highly targeted site personalization for each of their high-value clients.

Debra is a visitor to Strega’s website. Without Personyze, Debra sees the same version of their landing page as everyone else:

Print

With Personyze, Strega can completely change how Debra experiences their site. Thanks to CRM integration, Personyze knows that Debra is an operations manager for an insurance company, because she is browsing from her work IP, and also has filled out forms when shopping with Strega before, indicating her position. By analyzing keyword referral, Personyze also knows that she arrived at the site after searching for “customer service automation software.” Using just this information, Strega is able to provide a much more relevant landing page experience to Debra:

 Print

Website Personalization 3 Step Process

Creating campaigns in Personyze is a simple, fast, and intuitive process that anyone can perform. All you need to know is who your target audience is, and what you would like them to see. That is it. You do not need any technical or design knowledge to set your behavioral targeting campaign.

 

step11. Set the Audience you wish to target with personalized  content, messages, promotions, or dynamic content and product recommendations.

Set your target audience by selecting visitor attributes from a list of over 70 out-of-the-box visitor characteristics, as well as custom defined characteristics and CRM/Back Office data, and combine them (using AND/OR/XOR and NOT operators) into the audience behavior to be targeted in real-time, with site Personalization messages/promotions/content.

 

step22. Create Personalized Content for your Site Personalization campaign

Use over 20 codeless and intuitive Personalization Widgets to create highly designed and customized content, including a Popup and Banner Manager, HTML and Javascript Loaders, WYSIWYG Editor, SMS, Email, Product/Content Recommendation Widgets, and Facebook Publishing Capabilities.

 

step33. Optimize to Perfection

Optimize your website’s Audience-Oriented Performance: Review campaign performance with regard to a comprehensive suite of out-of-the-box metrics (including your own fully customizable Goals), and make real-time adjustments. Set up Control Groups to measure overall campaign impact, and run Audience-Oriented A/B and Multivariate Tests.

Personyze can be implemented on any website that runs on a web browser, and will not interfere with any internal html or links (all changes are purely visual). For more info, contact support.