Targeting is one of the primary functionalities of Personyze, and encompasses any content that is shown specifically to a defined segment, which you determine using our 70+ targeting parameters. Targeting criteria include variables such as location, interactions with other campaigns, weather, behaviors on the site, referrer, CRM variables, and many more.
Based on the rules you choose, visitors will be shown the content you assign to them in real time, culminating in each visitor having a unique version of your website with various campaign content they see that are relevant specifically to them, creating a highly personalized and engaging experience.
Personyze’s powerful recommendation engine allows you to show your visitors what they are most interested in seeing, based on over 50 algorithms, which can be displayed anywhere on your site, with completely customized widgets to match your branding, embedded with no coding involved.
Recommendation algorithms exist for a wide variety of purposes, from very general recommendations for your home page, to related products recommendations for product or cart pages, to those that are optimized for emails or apps.
Deliver personalized on-site messaging with impeccable timing. Use smart behavioral triggers to trigger the campaign when the visitor is most likely to engage. Promotions can be in the form of banners embedded into the page, popups on various parts of the page and with various animations, top/bottom bars, forms, timers, or sliders. All of these pieces of personalized content can be completely customized, and can include user variables like visitor name or company name, and are responsive by default.
Personyze includes full email drip functionality, and allows you to send emails complete with recommendations from our platform, or embed our recommendations in your existing emails, using an embed code. You can also trigger emails based on behavior, even in your third-party email solution, if you prefer.
Personyze has many recommendations which are specifically designed for effectiveness in emails, as well as the ability to insert dynamic variables such as name, company name, or any other variable you may have.
Set emails to send until they are opened, until they are clicked through, etc.
Personyze allows you to create landing pages that change dynamically for individual customer segments, so that you no longer have to create multiple landing pages, but instead can simply create one landing page that changes in look, feel, and information for each customer segment, depending on their source/referrer, or other data attributes.
Personyze provides 3 primary ways to address cart abandonment using personalization technology:
- By creating a more engaging and personalized website experience, visitors are less likely to bounce in the first place.
- Using exit popups, you can re-capture visitors’ interest before they bounce.
- With cart abandonment email drips, you can use our powerful recommendation algorithms to regain lost sales.