From recommendations and smart promotions to personalized content and emails, Personyze utilizes machine learning to provide relevant experiences that drive engagement and conversion.
Target personalized content, site messages, and emails based on multiple data sources like site behavior, demographics, location, CRM data, referral, weather, social profile, cart transactions data, and more.
Personyze’s Recommendation Engine shows each visitor exactly what they are most likely to be interested in, using predictions gleaned from your data. Stay one step ahead by placing the right product or content in front of each visitor.
Personzye’s Personalization Engine builds a real-time comprehensive visitor profile from multiple data sources, and then uses a combination of targeting and recommendation algorithms to deliver each visitor a personal cross-channel experience.
Personyze provides 3 primary ways to address cart abandonment using personalization technology:
With Personyze’s variety of tools, you can create an automated set of personalized marketing assets which will accelerate your customer along your funnel, extend your readers’ engagement with your content, raise your conversion rates, and increase your digital marketing ROI. From personalized smart popups, banners, and forms, to automated email drips with AI generated recommendations that can be triggered from site behaviors, Personyze puts every tool you need into your hands.
A/B testing is a built-in option for every single Personyze campaign, so that you can always rotate out different content and strategies between users within a target segment, to ensure you’re taking the optimal approach using empirical methods. Includes various rotation methods, and control groups.
Grow your email list with targeted calls-to-action and smart forms to collect emails and leads on the site. Set auto responder sequences, and use out-of-the-box integration to push form data to your CRM solution.
Many of Personyze’s features are particularly useful for the ABM strategy, including the ability to insert any custom variable from your CRM into any content on the page or in popups, personalized forms for collecting leads, automated reporting which can be selective only for high-value leads, and many more.
Not only does Personyze include tools for creating new content, but you can also simply insert your own JS code for custom site elements or functions, which will deploy only when Personyze targeting criteria are met, only for certain audience segments.
Targeting is one of the primary functionalities of Personyze, and encompasses any content that is shown specifically to a defined segment, which you determine using our 70+ targeting parameters. Targeting criteria include variables such as location, interactions with other campaigns, weather, behaviors on the site, referrer, CRM variables, and many more.
Based on the rules you choose, visitors will be shown the content you assign to them in real time, culminating in each visitor having a unique version of your website with various campaign content they see that are relevant specifically to them, creating a highly personalized and engaging experience.
Personyze’s powerful recommendation engine allows you to show your visitors what they are most interested in seeing, based on over 50 algorithms, which can be displayed anywhere on your site, with completely customized widgets to match your branding, embedded with no coding involved.
Recommendation algorithms exist for a wide variety of purposes, from very general recommendations for your home page, to related products recommendations for product or cart pages, to those that are optimized for emails or apps.
Deliver personalized on-site messaging with impeccable timing. Use smart behavioral triggers to trigger the campaign when the visitor is most likely to engage. Promotions can be in the form of banners embedded into the page, popups on various parts of the page and with various animations, top/bottom bars, forms, timers, or sliders. All of these pieces of personalized content can be completely customized, and can include user variables like visitor name or company name, and are responsive by default.
Personyze includes full email drip functionality, and allows you to send emails complete with recommendations from our platform, or embed our recommendations in your existing emails, using an embed code. You can also trigger emails based on behavior, even in your third-party email solution, if you prefer.
Personyze has many recommendations which are specifically designed for effectiveness in emails, as well as the ability to insert dynamic variables such as name, company name, or any other variable you may have.
Set emails to send until they are opened, until they are clicked through, etc.
Personyze allows you to create landing pages that change dynamically for individual customer segments, so that you no longer have to create multiple landing pages, but instead can simply create one landing page that changes in look, feel, and information for each customer segment, depending on their source/referrer, or other data attributes.
Personyze provides 3 primary ways to address cart abandonment using personalization technology:
This recommendation uses machine learning to find patterns in the crowd data, and shows each visitor what they are most likely to be interested in based on these detected patterns.
Shows visitors on a content page what other posts have been most popular among other visitors who read the current post.
These algorithms are able to show visitors what they are likely to like, based on their demographic or other variables, judging by what similar visitors interacted with the most.
This category of algorithms involves showing visitors what is most popular (according to views, adds to cart, likes, comments, purchases, etc.), based on an item that the visitor is currently viewing, a category that they are known to like, or other options.
This recommendation is good for guide and info pages, and shows products frequently bought by visitors who read the same content currently being read.
This algorithm shows visitors what has been most popular in their same city, region, or country.
This recommendation shows popular items which have recently lowered in price, based on the visitor’s ranked interests from past browsing or cart history.
This algorithm shows visitors items or content that are new on site, and can be filtered by categories they are known to be interested in.
Personyze gives you the ability to add wishlist functionality to your site, without adding anything to your site’s internal system. Simply embed our “Add to Your Wishlist” button, and Personyze will keep track of each visitor’s list of wishlist items, and these can also be used for remarketing emails or reminder recommendations on the site.
This algorithm shows visitors items which were frequently bought from the same category currently being viewed or the item currently being viewed.
This algorithm shows visitors items that are up-sells for the item which the visitor is currently viewing.
Leverage the Power of
Personalization & Marketing Automation
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick and mortar or print world, but with our powerful recommendations, this is easy to set up on your website.
ECOMMERCE PERSONALIZATION WITH PRODUCT RECOMMENDATIONS
See how Boomdeal uses interest-based product recommendations to create a personalized experience in their online store.
CONTENT PERSONALIZATION ON A NEWS SITE
See how Global News Today personalizes their home page for a visitor’s known interests.
AIRLINE WEBSITE HOMEPAGE PERSONALIZATION EXAMPLE
A visitor’s interest in Dubai and luxury travel is used by Personyze to serve targeted content on this airline site.
With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!
We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.
With Personyze, we’ve been able to harness customer data to show targeted promotions and dynamic recommendations which have had a measurable increase on our conversion.
