AI personalization platform One website. A different one for every visitor.

Show every visitor the products, content and offers that fit them — so more of them stay, engage and buy. Set up in minutes, with an AI copilot.

Get a free personalization plan for your site

01Reads up to 8 public pages of your site02Finds who your site serves03Checks every Personyze feature against it04Draws a few ideas on your own pages, as different visitors see them

No email needed to see the plan

AI Promotions · weather + nearest store
northwind-analytics.io
ProductSolutionsCustomersTalk to sales
For logistics teamsSee every lane, load and late truck in one place.

How carriers like yours track on-time rates and lane costs, and tell every shipper about a delay before they ask.

Talk to your account teamSee it for logistics
Week 42 · Midwest lanesOn time 96%
Chicago → Detroit
Milwaukee → Toledo
Gary → Columbus
Rockford → Dayton
Aurora → Akron
Lane analyticsOn-time rate and cost for every lane
Delay alertsKnow a truck is late before the customer does
Shipper reportsEvery shipper gets a dashboard of their own
Trusted by logistics teamsHALDEN FREIGHTCorvo LogisticsPINECREST
Account-based personalization
meridian-daily.news
The MeridianClimate · Science · Cities · Opinion
ClimateThe North Sea’s wind boom, one year on

Twelve new farms, three ports rebuilt and a fishing fleet that learned to share the water.

By Elena Ruiz · 8 min readYou follow Elena Ruiz
More from Elena Ruiz
What a retreating glacier leaves behind
The old rooftops powering a new city
Content recommendations
sunward.travel
FlightsStaysDealsSign in
From Chicago · 19°F todayTrade 19°F for 84°F.
Warm weeks from O’Hare
Miami84° · nonstop 3h 05m
Cancún86° · nonstop 4h 10m
San Juan85° · nonstop 4h 40m
Weather + location
CemexBenchKaplaniCruiseNARPalmBeach JewelryDKVRefrigiWear
Personalization by industry

Whatever you sell, personalized for who is visiting.

Pick your industry: what to personalize, who sees it, and the playbook that sets it up.

22 use cases · 21 playbooksEcommerceProducts, offers and stock that fit each shopperEcommerce personalization →

Shoppers describe what they need and get a shortlist, with a reason for each.

PlaybookSee it live

AI shows each shopper their likeliest offer, with a personal code that won't leak.

PlaybookSee it live

Product and cart pages suggest the add-ons others bought with it, lifting order value.

PlaybookSee it live

The order email recommends what goes with what they just bought.

PlaybookSee it live

Test two versions; each audience keeps the one that sells more.

PlaybookSee it live

Buy-it-again and next-likely picks, timed to when they usually reorder.

PlaybookSee it live

Sold out or too pricey? One alert when it's back or cheaper.

PlaybookSee it live

Returning shoppers see their saved cart and last-browsed category, not a generic homepage.

PlaybookSee it live

Newsletter products are picked at open, from today's stock and their views.

PlaybookSee it live

A shopper about to leave a full cart gets one clear reason to stay.

PlaybookSee it live

Abandoned carts get a push, then an email showing today's price and stock.

PlaybookSee it live

Real 'only 2 left' and 'viewing now' signals nudge hesitant shoppers to check out.

PlaybookSee it live

'Add $12 for free shipping' with a live bar turns near-misses into bigger baskets.

PlaybookSee it live

Each country sees its own currency, delivery promise, payment options and local reviews.

PlaybookSee it live

Visitors see their nearest store, its hours today and that store's own offer.

PlaybookSee it live

Ad and email clicks land on the products and headline they clicked for.

PlaybookSee it live

Shoppers see reviews of the product, category or need they're weighing, not generic praise.

PlaybookSee it live

Shoppers ask about fit, delivery or returns and get answers from your own pages.

PlaybookSee it live

See the orders a discount really adds, against a holdout that never sees it.

PlaybookSee it live

Promoters get a referral ask, passives a next step, and detractors a person.

PlaybookSee it live

Shoppers spin or scratch to reveal their code; the wheel can collect an email.

PlaybookSee it live

Guests see how to join, members their points and next tier, VIPs early access.

See it liveThe feature
21 use cases · 20 playbooksB2B & SaaSYour site, for every account and every trialB2B website personalization →

Identified accounts see their company name in the headline, before filling any form.

PlaybookSee it live

A bank sees a bank's case study and logos; a retailer sees a retailer's.

PlaybookSee it live

Guides, success stories and posts picked for their industry or topic.

PlaybookSee it live

Hospitals see patient-data protection, banks see audit evidence — same homepage, same URL.

PlaybookSee it live

Test headlines and offers; each account type keeps the one that converts.

PlaybookSee it live

The rep gets an alert, or the account an email, when it returns.

PlaybookThe feature

Visitors running a rival's tool see a migration offer and a side-by-side comparison.

PlaybookThe feature

Each paid click lands on a headline and CTA written for its keyword.

PlaybookSee it live

Prospects see positioning, trials see their next setup step, customers see what's new.

PlaybookSee it live

Stalled trial users get an in-context nudge to the one step that activates them.

PlaybookThe feature

Users nearing a plan limit see the upgrade offer AI picks for them.

PlaybookThe feature

Pricing-page leavers answer one question that routes them to a pilot or demo.

PlaybookSee it live

Hot accounts book time with the right rep, right on your site, context attached.

PlaybookThe feature

Readers deep in a topic get its report inline; known readers skip the form.

PlaybookSee it live

Buyers describe their problem and get the right guides, each with why it fits.

PlaybookSee it live

Executives see ROI stories, engineers see integrations — driven by your CRM fields.

PlaybookSee it live

AI chat answers from your docs, already knowing the visitor's company and stage.

PlaybookThe feature

Small teams see the self-serve plan first; large companies see the enterprise plan.

See it liveThe feature

Event and webinar reminders go only to people who haven't clicked or registered.

PlaybookSee it live

Trade buyers see their frequently ordered items first, and the category their industry buys.

PlaybookSee it live

Free users see an upgrade banner and paid users a tutorial, chosen at open.

PlaybookThe feature
12 use cases · 12 playbooksPublishersMore from the authors and topics they readPersonalization for publishers →

Followed topics rise and read stories drop, so every visit opens on something new.

PlaybookSee it live

Each article ends on the next one they'll want, lifting pages per visit.

PlaybookSee it live

The signup appears mid-article for engaged readers, pitched for the topic they're reading.

PlaybookSee it live

Test headlines and layouts; each reader group keeps its winner.

PlaybookSee it live

The subscribe ask lands once a reader is hooked, with a real deadline.

PlaybookThe feature

One send, a different lead story per subscriber, chosen the moment they open it.

PlaybookSee it live

Returning readers see the stories published since their last visit, from topics they follow.

PlaybookSee it live

Each viewer's hero and rows re-rank by watch history, device and location.

PlaybookSee it live

Readers pick their topics in one tap, and the homepage reorders to match.

PlaybookThe feature

Readers ask a question; the answer comes from your articles, each one linked.

PlaybookThe feature

Each reader sees the articles that led others like them to subscribe.

PlaybookThe feature

A one-tap thumbs up or down under each article shows which pieces work.

PlaybookThe feature
12 use cases · 11 playbooksTravelTrips for where they are and when they goTravel website personalization →

Fares from their nearest airport and deals for the city they searched.

PlaybookSee it live

Beach lovers see beaches, city-breakers see cities — recommendations learn each traveler's theme.

PlaybookSee it live

Travelers who searched but didn't book find their route and dates waiting.

PlaybookThe feature

Test offers and heroes; each traveler type keeps the one that books.

PlaybookSee it live

Signed-in members see their rate and perks first, so they book direct.

PlaybookSee it live

A hero test ships each audience its own winner, not one average winner.

PlaybookSee it live

Families see family reviews, couples see couples' — proof that fits the trip they're planning.

PlaybookThe feature

Ticket buyers see concerts or games near them, in the genres they browse.

See it liveThe feature

Morning regulars see their usual, lunchtime visitors a combo, all from the nearest store.

PlaybookSee it live

Business travelers see meeting rooms and transfers; couples see suites, spa and private dining.

PlaybookSee it live

Hesitant travelers see how many people are viewing a deal and its latest bookings.

PlaybookThe feature

Families see '3 days in Tokyo with kids'; couples see Bali spa retreats.

PlaybookSee it live
12 use cases · 12 playbooksEducationPrograms for each kind of studentEducation website personalization →

Prospects see programs matching the subject, level and format they've explored.

PlaybookSee it live

A rotating bar shows the enrollment deadline for the program they're considering.

PlaybookThe feature

Career switchers and upskilling professionals see different courses, pricing and success stats.

PlaybookSee it live

Test program pages; each student type keeps the one that enrolls.

PlaybookSee it live

Overseas prospects see international admissions, scholarships and visa support, in their language.

PlaybookSee it live

A nursing prospect sees nursing graduates' reviews, not generic praise.

PlaybookThe feature

Prospects book the right advisor for their program on your own page.

PlaybookThe feature

Learners who stall get emails showing their progress and the one next lesson.

PlaybookThe feature

Prospective students, current students and faculty each see the content they came for.

PlaybookSee it live

Returning applicants see their saved application and deadline first, with one button back in.

PlaybookThe feature

Prospects say what they want to study and get programs that fit, with reasons.

PlaybookThe feature

Prospects get fees, entry and visa answers from your own pages, even at night.

PlaybookThe feature
12 use cases · 11 playbooksFinanceQuotes, rates and advisers for each customerFinance personalization examples →

Young savers see home-buying plans; those near retirement see pension options.

PlaybookSee it live

A 'car insurance quote' click opens on the car quote, not a generic homepage.

PlaybookSee it live

Visitors who started a quote are sent back to their step, answers kept.

PlaybookSee it live

Test quote and rate pages; each customer type keeps its winner.

PlaybookSee it live

Customers see savings and mortgage offers; newcomers see 'open an account in minutes'.

PlaybookSee it live

Customers see the next product that fits them, never one they already own.

PlaybookSee it live

Visitors see their nearest branch, whether it's open now, and its own offer.

PlaybookThe feature

Ready-to-talk visitors book the right adviser on your own site, profile attached.

PlaybookSee it live

Young savers read reviews from savers in their 20s; pre-retirees read their peers'.

PlaybookSee it live

First-home readers get the chapter they haven't read yet, then a home quote.

PlaybookSee it live

Each mailer's QR code opens a page with that customer's name and offer.

See it liveThe feature

Welcome discounts reach only newcomers; customers see their own account instead.

PlaybookThe feature
13 use cases · 3 playbooksMore industriesHealthcare, real estate, nonprofits and moreAll personalization examples →

Past donors see an ask anchored to their last gift; monthly givers aren't re-asked.

See it liveThe feature

On a freezing night, the frozen-pipe hotline leads the page for local visitors.

PlaybookSee it live

Each visitor's featured service and care guides follow their interest and location.

See it liveThe feature

Test any page; each audience keeps the version that converts.

PlaybookSee it live

First-time buyers and investors each get their own banners, search form and listings.

See it liveThe feature

Each job seeker sees a featured role, matching jobs and career resources for them.

See it liveThe feature

Newcomers see starter plans, subscribers see upgrades, business accounts see business plans.

See it liveThe feature

Shoppers see inventory tiles and lead forms for the models they've been browsing.

See it liveThe feature

Beginners and performance athletes see different programs, membership tiers and community content.

See it liveThe feature

Visitors beyond your service area get a waitlist instead of a booking you'd cancel.

See it liveThe feature

Podcast listeners see a welcome in the episode's words, its code already filled in.

PlaybookSee it live

Clients who booked before see 'Book again' and this week's priority slot first.

See it liveThe feature

A Chat with us button opens WhatsApp with the page named, and only in your opening hours.

The feature
How the AI personalizes

Everything it knows about a visitor, turned into what they see.

Pick a visitor. Their own signals go in, Personyze decides, and every channel answers them — the site, the email, the chat.

What it knows about them
Acme LogisticsFreight & logisticsTarget accountRead lane analyticsFrom LinkedIn
Buyer at a logistics firmTarget account · evaluating
PersonyzeAI
What it decides
  1. Speak to logistics teams
  2. Show customers like them
  3. Route them to their account team
What they see
Websitenorthwind-analytics.io
For logistics teamsEvery lane, load and late truck.
Email from Northwind AnalyticsHow carriers like Acme cut late deliveries
Chat

Can we see it with our own lanes?

Of course — pick a time with Dana, your account executive.

Every signal can be a behavioral targeting rule or a segment you write, or left to the AI: recommendations that know what each product looks like and what each article is about, tuned to your kind of site; offers by weather, place and season; and tests that keep the winner for each audience.

The complete personalization platform

One platform. Every way to personalize.

Also in the platformSurveys & NPSWebsite analyticsReviews & testimonialsSocial proofMeeting schedulerThe AI personalization agentAI content recommendationsThe whole platform

Inside the AI personalization panel

This is what it looks like. Screen by screen.

Real screens from the Personyze panel — the AI, the campaigns, the results.

AI Personalization in the panel: the kinds of visitors it found on the store's own site, the parts of the page that change, each segment's own words waiting for approval, every version in one review, and how each segment's versions share its visits against the original pageA/B testing with the Live Editor: two versions and the Original in one test, a headline made punchier with AI on the live page, the whole page rewritten for enterprise buyers with one request, then a verdict per audienceInspire me: an idea drawn on the store's own page - today, with Personyze, and on a phoneProduct and content recommendations in the panel: pick an algorithm, a widget with tabs, what two different visitors get and why, then article algorithms and article cardsAI Promotions in the panel: a promotion picture created with AI from the store's own products, the promotion with its words, restyled with one sentence, banners, coupons and text bars from one pool, a calendar, and how the AI picks each visitor's promotionAI Chat and the AI Product Finder: a chat on the store that answers with its own products, prices and stock, then a finder bar where visitors say what they need and get a shortlist with reasonsHosted landing pages: two full versions in an A/B test, built in Canvas element by element, twenty kinds of live element, a countdown dropped in and set upDiscovered audiences: groups found in the store's own data that buy far more often than average, each with its extra purchases and evidenceSurveys: the designer, questions that branch on earlier answers, the funnel by segment, every answer by question with an AI summaryEmail in Personyze: the email's journey for a three-email welcome series - sent, delivered, opened, clicked and converted in one funnel - then each email with who it reached and where they went next
  1. Reads your site and finds who visits it
  2. The parts of your page that change
  3. Each segment’s own words, you approve
  4. Every version, reviewed in one place
  5. Each segment, measured against your page

Personyze reads your site, writes a version of your key parts for each audience, and you approve every one. See how it works

  1. A/B versions
  2. Edit the page
  3. Rewrite with AI
  4. Verdict

Edit the live page by hand or ask the AI to rewrite it, test the versions — and keep the winner per audience. See how it works

  1. Today
  2. With Personyze
  3. On a phone

Each idea shown on your site as it is today, with Personyze, and on a phone. See how it works

  1. Algorithm
  2. Tabs
  3. Per visitor
  4. Articles

Pick an algorithm, build a widget with tabs and see what each visitor gets — and the same for articles on a blog or a B2B site. See how it works

  1. AI picture
  2. Formats
  3. Calendar
  4. AI picks

Create the picture with AI from your own products, plan banners, coupons and text bars on a calendar — and the AI picks the one each visitor is most likely to take. See how it works

  1. Chat
  2. Answers
  3. Finder bar
  4. Shortlist

The chat answers in the shopper’s own words with your products, prices and stock; the finder bar turns a need into a shortlist, with a reason for each pick. See how it works

  1. A/B versions
  2. Elements
  3. Live widgets
  4. Drop one in

Drop in any of twenty live elements — countdowns, coupons, recommendations, AI chat — and test full versions against each other. See how it works

  1. Found in your data
  2. Value
  3. Evidence

Groups that buy far more often than average, each with the extra purchases it is worth and the evidence behind it. See how it works

  1. Build
  2. Branch
  3. Funnel
  4. Answers

Questions that branch on earlier answers, a funnel by segment, and every answer question by question. See how it works

  1. Sent to converted
  2. Each email in the sequence

Sent, delivered, opened, clicked and converted in one funnel — then each email, and where its people went next. See how it works

Website personalization reviews

Trusted by 1,500+ marketing teams.

★★★★★
With Personyze, our teams around the globe can deliver new targeted promotions and messages within hours instead of weeks.
Trey OgierVrbo
Vrbo
★★★★★
We use Personyze for Product Recommendation emails and get really good conversion rates. Users love seeing recently viewed items.
Jackie HellerPalmBeach Jewelry
PalmBeach Jewelry
★★★★★
We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.
Kate KotzeaClick Rain
Click Rain
★★★★★
Simple. Affordable. And does its primary function (Product recommendations) far better than our last vendor.
Mike H.Interactive Marketing Mgr, RefrigiWear
RefrigiWear
★★★★★
Dynamic recommendations delivered a measurable uplift in conversion.
Kaan SaraçDugun.com
Dugun.com
★★★★★
The functionality of the tool is extremely impressive. Overall the managed service is extremely valuable and appreciated.
Andy M.Head of Marketing, Personalalarms.org
Personalalarms.org
★★★★★
Support is AMAZING — it played a big role in our success.
GG
Geni Genson P.Digital Marketing, Xcite.com
Xcite.com
★★★★★
Great for quick edits. Customer support helps with template customization in a prompt manner.
Parnika S.Web Growth & Strategist, Bench.co
Bench.co
★★★★★
Easy to use — we could train other regions to use it thanks to that.
KD
Karen DelgadoDigital Marketing, Cemex
Cemex
Personalization integrations

Every signal you have. Already integrated.

Plug-and-play with the platforms you already run — or connect anything else with Zapier and the REST API.

Work from your AI assistantClaudeChatGPTMCP

See all integrations →Apps in the marketplace →

Getting started

Live in minutes. No developers needed.

Connect your site, let Inspire me pick what fits it, and the AI builds it. Pick your kind of site.

  1. Add Personyze to your site

    One line of code, or the Google Tag Manager or WordPress setup.

  2. Inspire me picks what fits

    Audiences worth a message of their own, found on your pages.

  3. Let the AI build it, or set it yourself

    The AI suggests the audience and the design, or you pick the rules: location, weather, source, behavior.

  4. See it on your site

    Banners and pop-ups for exactly the visitors you chose.

  1. Connect your store

    Shopify, Magento, WooCommerce or BigCommerce, or one line of code.

  2. Inspire me picks what fits

    The AI reads your store and picks the ideas worth doing first.

  3. The AI builds it

    Recommendations tuned to your kind of shop, offers and banners from ready-made templates. You approve.

  4. See it on your site

    Each shopper gets the picks, offers and stock that fit them.

  1. Connect your site and CRM

    One line of code or HubSpot, and your target accounts from your CRM.

  2. Inspire me picks what fits

    Ideas for the accounts and industries you sell to.

  3. The AI writes it per account

    It recognises the visiting company and writes for its industry. You approve.

  4. See it on your site

    Each target account sees a page about them.

  1. Add Personyze to your site

    The WordPress plugin, Google Tag Manager or one line of code.

  2. Inspire me picks what fits

    Ideas to keep each reader reading.

  3. The AI sets it up

    It reads every article for its topics and level, and finds the spot under each one.

  4. See it on your site

    Every reader gets the right next article.

With PersonyzeToday
TodayWith Personyze
With PersonyzeToday
With PersonyzeToday
Website personalization FAQ

Website personalization, the short answers.

Will Personyze work on my site?

Yes. It works on any website, through one tag or Google Tag Manager — with ready integrations for Shopify, WordPress, HubSpot, Salesforce, Segment, GA4, Klaviyo, Mailchimp and more, plus Zapier and a REST API for everything else.

How quickly can we go live?

Simple campaigns go live in under an hour: add the tag, choose an audience, edit the page visually, preview it as any visitor and publish. Recommendation algorithms start learning at once and settle within days, depending on traffic.

Do we need developers?

No. Personyze works with one tag and a visual editor, and AI personalization that builds campaigns from a sentence. Developers are only needed for custom integrations or server-side logic.

How does Personyze decide what to recommend?

It reads what each product looks like and what each article is about, and blends that with what real shoppers and readers did. A new arrival or a new article gets good recommendations the day it is added; a bestseller leans on real purchases. It adapts to your kind of site on its own: complete the look in fashion, accessories that fit in electronics, a timely restock in beauty and groceries, the next step on the same topic on a blog. It never recommends what someone just bought, and every list stays full. More on AI recommendations.

Will it slow our site down?

The tag loads asynchronously and personalized content is served from CDN edge servers, so your Core Web Vitals stay yours. Every change can be previewed and checked before a real visitor sees it.

How does Personyze handle privacy and GDPR?

Personyze acts as your processor under a Data Processing Agreement and gives you the tools GDPR asks for: a consent mode that waits for your cookie banner, retention periods you set, Global Privacy Control, and finding, exporting or deleting one person’s data. Personyze never sells visitor data.

Is our data secure?

Personyze runs on AWS, keeps each customer’s data in its own database tables, serves everything over HTTPS, and supports single sign-on, two-factor sign-in and role-based permissions. The details are on our security page.

What is website personalization?

Website personalization shows each visitor a version of your site that fits them: the products, content, offers and messages chosen from what you know about them — where they came from, what they viewed, where they are and the weather there, their segment in your CRM. Personyze does it with behavioral targeting rules you write or AI that decides for you, across product and content recommendations, pop-ups, banners, landing pages, chat and email, and A/B tests every change against the original.

If your homepage looks the same to every visitor, we should talk.