Website analytics that knows 4.2% converted.
It also knows who.

GA4 reports on anonymous, aggregated events, so it can tell you that 4.2% of sessions converted but not which people did. Personyze computes the same site figures — sessions, bounce, attention, revenue, conversion — and every row can be opened to a person, with their name, company, CRM fields and every campaign they were shown. Most teams keep GA4 for acquisition reporting and use this for the visitor-level question.

No. They run side by side and answer different questions. The tag is independent, so nothing about your existing GA4 setup has to change.

From your own tag and your own integrations. Behaviour is collected first-party as people use your site, and identity fields arrive when somebody identifies themselves or when a CRM or enrichment connector syncs them onto the profile.

You can look a person up by email or internal id and delete them outright — that is the erasure path, and it is a button rather than a support ticket. You can also export what you hold about them. The data is first-party by construction: collected by your own tag, held in your own account.

Because a rate needs enough behind it to mean anything. Click-through needs a hundred impressions, an open rate needs fifty sends, and a site-wide bounce rate needs two hundred sessions. Below that floor the report says so rather than printing 18.2% from eleven visits.

They are counted separately and never added together. One counts what ran; the other counts what was confirmed on screen — two thirds of the element in the viewport. In email the equivalent pair is Sent and Opened, and on push it is Sent and Shown.

Three years of reporting history, with the date window set once in the top bar so every screen reads the same period. Fourteen presets are included, and previous 7 days is a preset of its own so a like-for-like comparison needs no arithmetic.

Yes. The overview is made of widgets — add and remove cards, start from a preset, set the scope once and every widget follows it, keep more than one board, share it with the team, have it arrive by email on a schedule, or put it on a wallboard.