The audiences your data
was hiding.

No. The miner is plain statistics: shallow decision trees and single-condition scans, with every rule re-measured on visitors it was never fitted on. The only language model in the picture is the one that already extracts interests from your site’s content; discovery reads those interests but never calls a model itself. Nothing is sent anywhere.

No, and it does not claim to. It describes groups of visitors who already convert more often than average — or less — and tells you how sure it is. The targeting that follows is live and per-visitor; the discovery is about groups.

Mining runs once a week per account by itself, and you can press Run a pass now whenever you want a fresh one. Lists built from a card refresh daily. Targeting through a Discovered audience rule is evaluated live on every visit, so a new visitor who matches is in immediately.

From your own pages. The site crawler reads them and AI categorises each page by what it is actually about, in your site’s own categories. A visitor who views religious-gift products is flagged as interested in religious gifts, weighted by how much they viewed. That is why a card can say “no interest in pen kits” without anyone tagging a page.

Each outcome needs enough positives in the label window to be mined at all — the screen tells you which outcomes qualified. Low-traffic accounts can run a longer window (180 days, judged on the last 60). On very small accounts the session archive may hold only a month of history, which limits session-based rules; the report says so rather than inventing them.

Only the groups you switch on: declared profile, CRM fields, location, engagement, campaign interactions, content and products, interests and audience lists. Sensitive attributes such as gender and age band are off unless you enable them. An outcome’s own history is never used to explain itself.

Several ways. Use in a campaign opens a campaign with the audience attached as a live rule, and every campaign’s rule picker has a Discovered audiences category so any existing campaign can target or exclude one. Create the list only builds a daily-refreshed list, which works for email, push and offline campaigns because the visitors are flagged. You can copy the card’s conditions into an audience of your own and build on them. Campaign ideas builds a real design in staging with the audience targeted. Dismiss keeps a card dismissed even if a later pass finds it again.

Once a campaign targets a card, the card and the report show what actually happened for that audience — sessions, conversion rate and realised lift over the last 30 days — beside the predicted numbers, never blended with them. So you can see whether what you did for the audience worked, and change it.

Audience Discovery is an add-on with a trial, switched on from the panel in a minute — it starts the weekly pass and opens the Audiences menu. Plan and add-on details are on the pricing page.