Content Recommendation Engine
Personyze’s content recommendation engine harnesses the power of AI to show each visitor the content they are most likely to be interested in, using predictions gleaned from your data. Keep your users clicking through until they find what they’re looking for.
Combining personal and crowd wisdom
Personyze recommendations utilize each visitor’s interests, content interactions history, demographics, and machine learning that harnesses crowd wisdom extracted from similar visitors to generate highly personal recommendations.
A recommendation for every scenario
Content recommendation engine algorithms for anonymous visitors, suggestions backed by reading history for returning visitors, and algorithms explicitly designed for remarketing emails.
Customizable widgets for all channels
Display widgets in Personyze are completely customizable, and come with a variety of responsive templates for vertical and horizontal displays. They can be embedded anywhere in the site, shown as popups, or embedded in emails and apps.
Easy integration of your data
Synchronize your content data automatically using our site content crawler, or use spreadsheet URL, API, or SFTP. Mapping the feed can also be automated, with our contextual algorithm that reads your content, and identifies and ranks interests/topics.
Improve readership with personalized content recommendation
Personyze’s dynamic content recommendation engine utilizes visitors’ personal data combined with contextual recommendations and predictions based on crowd data from other visitors, producing dynamic content recommendations pushed in real time at every touchpoint, giving the visitor the most relevant content at every moment. The end result is higher engagement and return visits.
Content recommendation engine algorithms are specifically designed for various pages and scenarios, with a variety of algorithms for the homepage, article pages, search page, and more.
Those who read this also read this
Shows visitors on a content page what other posts have been most popular among other visitors who read the current post.
Most popular/commented from this category or Topic
Shows the visitor the most viewed, commented, favorited etc. content from the same category or topic as the content currently being viewed.
Inspired by you recent reading
This recommendation will show a list of most popular content based on those categories most recently read by the visitor.
Trending now content
This recommendation will show the content that is most popular recently.
Demographic or CRM
When you have demographic information on visitors, such as gender or age, you can show items that were popular among their similar demographic. Demographic/CRM variables can be any custom variable you have on your visitors.
Those Who Read This Bought These Products
This recommendation is good for guide and info pages, and shows products frequently bought by visitors who read the same content currently being read.
Most Popular Content from Visitor’s Favorite Author/Topic
This will show the visitor the most viewed/commented/liked content from their most read author/topic on the site.
New content published since the visitor’s last visit.
Personalized recommendations that recommend content items published after the visitor’s last visit based on his interest and past content interaction.
Display widgets for recommendations are simple HTML and can be any design you like, but Personyze comes with a variety of responsive templates for horizontal and vertical displays by default, with an editor to change all aspects of the design to match your site.
All recommendations are responsive and can be displayed as popups, embedded into pages, emails, or apps with any HTML/CSS design you like for just the right look and feel.
Recommend products related to the content the visitor is reading
Recommend products related to the content based on a contextual algorithm or based on what other visitors who read this have bought.
Tailor your content experience around each visitor unique needs
Deliver highly targeted content based on visitors’ real-time and past behavior, demographics, geo-location, past transactions, visitor’s company name, industry, and CRM data.
E-commerce may recommend visitors articles about products they purchased in the past, and B2B sites may suggest content related to the visitor industry and company size.
By default, Personyze is automatically tracking 70+ user attributes from the user’s session for behavioral targeting, these include virtually any trackable behavior, location which is derived from IP, weather at that location, and other details like URL variables and cookies.
Current session or cart data
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.
Referral or Traffic sources
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.
Most popular interests
Show targeted content based on the visitor’s most visited pages, as well as their ranked interests from product/content interactions.
Geo location and zip code
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.
Companies & organizations
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies. For more extensive data, you can integrate third-party data services like Albacross or Clearbit.
CRM Data
By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.
System
You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language.
Site behavior
You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.
Use Personyze’s smart forms to ask visitors for their interests to tailor the content in real-time around their interests or for their email to email them new content from their interests.
A uniquely personal cross-channel visitor journey
Send personalized email drips with content recommendations, targeted content, and promotions directly from Personyze, or embed them into emails with your third-party provider. Create a seamless experience as the personalization flows from your emails to your site, partly based on the email they arrived from, all supported by our powerful recommendation engine.
Personyze can present AI generated product or content recommendations on the site, using simple widgets embedded anywhere on your website, as well as in emails or apps.
Send personalized email drips with product/content recommendations, targeted content, and promotions directly from Personyze.
Add recommendations and targeted promotions to apps built on iOS and Android.
You can also use JSON API to run a URL with the user’s CRM ID or email, and get back a list of recommendations for them.
Use Personyze’s smart forms to ask visitors to save their preferred sizes, or to send them a reminder of their cart content. Use the data collected to provide further recommendations or auto-fill product fields like size.
Integrate into your site, mobile app, and email templates in minutes
Swiftly deploy AI-powered content recommendations with an extensive dashboard and numerous algorithms with multiple variables utilizing crowd data and individual content interactions in any custom display.
API and Integerations
Works on any website, regardless of platform, all channels, and has full rest API available.
Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.
Content Widgets
Add any type of content to your site and emails, with many templates to get you started.
Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.
QA and Testing
Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.
Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.
CRM and User Data
Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.
Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.
White Glove Service
Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.
With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.
Performance Analytics
A detailed dashboard with completely customizable KPI tracking.
Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.
AI-powered recommendations made easy.
We set out to build a comprehensive platform, and that is what we offer: everything you need to optimize across channels using personalization technology.
Imagine reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendation engine, this is easy to set up on your website.