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Personyze
Content Recommendation Engine

Content recommendations that keep every visitor reading.

Show every reader the next article, video or guide worth their time — after a story, on your home page, in your newsletter and in your app.

An algorithm for every kind of page — or one widget that chooses by itself on all of them. Put what each reader follows first, and see which picks they click.

Not sure where to start? See recommendation ideas for your site
G24.8Capterra4.6
What it recommends

What it recommends, page by page.

On every page, show each reader what they are likely to read next — learned from readers like them, and good from their very first visit.

Tuned to your kind of siteNews freshness firstB2B blogs from learning to the demoRecipes complete the mealCourses in the right orderVideo the next episode

Automatic

One widget that chooses on every page

Put one widget everywhere and it picks for each page by itself — where readers go next on an article, what each reader is likely to read everywhere else — and it never comes up empty.

Read NextContent Recommended for YouPopular in the Visitor’s Country
New widgets start on Automatic, the first card in the panel’s page row — or pick All algorithms to choose one yourself.
Measured · clicks, and content goals within 7 days
Where they are

Popular where they are

From a reader’s very first page: before they have read anything, show what readers in their location read most — then what is trending.

Popular in the Visitor’s CountryTrending NowMost Popular
Measured · clicks, and content goals within 7 days
For each reader

Predicts what each reader is likely to read next

Learned from readers who behave like them — so a returning reader gets a front page of their own, and a new one sees what readers where they are read most.

Content Recommended for YouPopular in the Visitor’s CountryTrending Now
Measured · clicks, and content goals within 7 daysNews site examples
Since last time

What’s new since their last visit

Bring returning readers straight to the stories they haven’t seen yet, picked for them.

Content Recommended for You — Published Since Last VisitRecently PublishedMost Commented
Measured · clicks, and content goals within 7 days
Read next

Where readers actually go next

Learned from the order real readers open stories in, and from what readers like them read together. AI reads your articles, so a brand-new piece has neighbours on day one.

Read NextVisitors Who Read This Also ReadSimilar Content (AI)
Measured · clicks, and content goals within 7 daysContent recommendations playbook
Inside the story

Keep them in the story

Related reading as links inside the text, a continue-reading panel at the end, or paging to the next piece — never the one they are on.

More From This TopicRecently Viewed
Measured · clicks, and content goals within 7 days
Section fronts

The most read in every section

On a section front, readers see what is popular in that section and what is new there — not the whole site’s list.

Most PopularTrending NowRecently Published
Measured · clicks, and content goals within 7 days
Sections to follow

The next section they’ll want

Show the sections each reader is most likely to read next, or offer the topics they have shown as topics to follow.

Category recommendationsInterest recommendations
Measured · clicks, and content goals within 7 days
Search results

Answers what they came looking for

Matches the reader’s last search — on your site, or at the search engine that sent them — against your articles’ titles, topics and descriptions.

Matches Their SearchContent Recommended for YouMost Popular
Measured · clicks, and content goals within 7 days
Error pages

No dead end on a 404

A page that answers “not found” can still hand the reader something worth reading.

Content Recommended for YouPopular in the Visitor’s CountryTrending Now
A home-page widget, which the campaign shows on your error page
Measured · clicks, and content goals within 7 days
Newsletter

Picked the moment they open it

The articles in your newsletter are chosen for each reader when they open it — not when it went out.

Visitors Who Read This Also ReadContent Recommended for YouTrending Now
Measured · opens and clicks, per readerOpen-time email guide
What they missed

A digest of what they missed

Only what is new to this reader, picked for them — in the newsletter, or as a web push.

Content Recommended for You Published Since Your Last VisitThe Most Popular Content Added Since Your Last Visit
Measured · opens and clicks, per readerWeb push
JSON feed

Your app shows the picks, in its own design

Your app asks for a reader’s picks — by their email or your own user id — and gets them back as JSON.

Basic article listArticles with bylinesVideo list
Measured · every delivery, and clicks through each item’s link
Same engine

The same engine as your site

One algorithm, fallbacks behind it and the articles to skip — set up in the same wizard as a widget.

Content Recommended for YouRecently ViewedTrending Now
Measured · every delivery, and clicks through each item’s link
Your articles, your readers

How it gets to know your articles, and your readers.

Install the tag and point us at your articles, and Personyze does the rest: it sees what each reader opens and maps it all.

Each article is kept by its Internal ID. Similar Content (AI) is switched on in Catalog settings and uses AI credits.

Works on any site, whatever it’s built on: paste one tag into any CMS or custom build — or let the WordPress or Joomla plugin, Google Tag Manager or Webflow put it on in one click. It is what lets Personyze see what each reader reads.

We crawl your site: Personyze finds your article pages through your sitemap and links, reads each one’s title, picture, date, author and section, and reads them again on its own, so new articles follow. Or send a feed or files — RSS or Atom, a CSV, Excel, XML or JSON file at its address, by SFTP or over the REST API — and on WordPress the plugin’s feeds keep the catalog current every day.

The tag knows an article page by its address or by the ID on the page — one click, nothing to change on your site — and records the read against that article.

Each article’s topics — your own categories, or keywords Personyze pulls from its text — become a reader’s interests as they read. Similar Content (AI) reads every article — its topics, the people and places in it, news or guide, and whether it stays relevant — and finds its neighbours by meaning, tuned to your kind of site, so a new piece has related reading before anyone has opened it.

The learning loop

And it keeps learning — from every signal, with every visit.

Comprehensive, self-learning: it weighs many signals at once, and every round goes into the next build of the picks.

  1. 1ShownOnly what was really on screen counts.
  2. 2Read and clickedEvery read, click and content goal is recorded.
  3. 3It learnsFrom many signals at once: who the reader is, what they read now and before, what they comment on and like, the goals they reach — and the next build takes it all in.
  4. 4A better read next timeAn A/B test can give the winner all the tested traffic.
On your site

Put it where readers look next, and set it up your way.

Six article formats, in your readers’ own language, in any spot on the page or as a popup on exit intent — built by asking the assistant, by pointing at your page, or from the gallery.

Ask the assistant

Say what you want in a sentence; the assistant in your panel builds the widget.

Point at your page

Open your page in the editor, click the spot, and the widget goes there.

Pick from the gallery

Start from one of six article formats in the template gallery, then change its design in words with Edit with AI.

How it picks

How a read-next row is picked.

Follow one article from your catalog to the row under a story — the same stops, in the same order, for every reader.

Stop 1 · The pool

Only your published articles

Every row starts from your published articles — narrowed to some sections or rules of your own if you like.

How your articles get in ↑

Stop 2 · The page

An algorithm for this page

On an article it starts from the story being read and where its readers went next; on the home page, from what this reader has read. It knows what each article is about, tuned to your kind of site.

Stop 3 · Per reader

Skip what they have already read

The story on the page, and anything this reader was shown, read, liked or commented on, stays out.

Stop 4 · Match the visitor

What they follow comes first

The topics, authors and tags this reader follows move to the front. The algorithm still picks the articles.

See it re-order a row ↓

Stop 5 · Boosts

Boost what you want read

Lift promoted or new articles, or keep one slot for something new. Articles readers click more get a small, capped lift.

Stop 6 · Fallbacks

Never half empty

When the first algorithm runs short, the next one takes over — and your most popular articles can fill what is left.

Stop 7 · The badge

A badge where it is true

New, Popular and Trending come from your own dates and read counts; a time limit counts down from a date in your catalog.

Stop 8 · Measured

Measured by what they do next

Clicks, and the content goals readers reach within 7 days — per widget and per article.

Match the visitor

The algorithm picks what to read next. Match the visitor puts what each reader follows first.

Stack a few match rules on any content recommendation widget — the topics, authors and tags from the reader’s own history — and the articles that fit each person move to the front. The algorithm still leads: the rules re-order its own top picks, and never bring in articles from outside them.

The readerA first visit

Nothing read yet: every rule comes up empty, so the widget keeps the algorithm’s own order.

The readerReads the climate desk

Reads climate stories, most of them by Maya Lund, and keeps opening ones tagged Energy.

The readerFollows the science pages

Reads science stories, follows Ana Ruiz, and keeps opening ones tagged AI.

The rules, in the order you set
  1. 1Topicfrom their reading historyGood for publishersnone yetClimateScience
  2. 2Authorfrom their reading historyGood for publishersnone yetMaya LundAna Ruiz
  3. 3Tagfrom their reading historynone yet#Energy#AI

Show only matches One switch, and a widget with nothing that fits stays quiet.

B2B content Match the visitor’s company industry instead, from your own data or a firmographic integration.

Same rules everywhere On your site, in recommendation emails, in the Canvas Builder and in the JSON API & feeds.

Read nextTrending · The algorithm’s own orderTrending · Re-ordered for this readerTrending · Re-ordered for this reader
Wind turbines standing in the open sea
Offshore wind’s next ten yearsClimateMaya Lund#Energy↑ from 3rd · authorNo match
A coastal city skyline above the beach at dusk
How coastal cities prepare for higher seasClimateAna Ruiz#Cities↑ from 4th · topic↑ from 4th · author
A scientist at a microscope in a research lab
The lab behind a one-shot flu vaccineScienceMaya Lund#Health↓ from 2nd · author↑ from 2nd · topic
A silicon wafer of chips catching the light
Inside the race for smaller chipsTechnologyTheo Marsh#AINo match↓ from 1st · tag

How Match the visitor works, with recipes for each kind of site →

More you can do

More you can do with every widget.

Test it, badge it, send it by email, feed it to your app — and see what the engine learned.

A/B testing

A/B test any widget

Two algorithms, two layouts or two places on the page — each one a version. New tests call a winner only at 98% confidence and 1,000 sessions.

Badges

Badges that are true

New, Popular and Trending from your own dates and read counts, a countdown to a time limit, or any label from your feed.

Three free slots for your own words — Editor’s pick, Members only, 5 min read.
Every language

Every language, one widget

The widget translates its own words — buttons, titles, labels — by itself, and each reader gets articles in their own language.

Set a language, map which feed fields go with it.
Subscribe popup

Sign-ups by author or topic

A popup asks only readers of an author or a topic for their email. Your newsletter then opens on what’s new since their last visit, and a daily push can bring the newest on their topics.

Open-time email

Picked when they open it

A recommendation block in the emails you already send. Each reader’s articles are chosen at open, not at send.

Recommendation sets

See what the engine learned

Each article’s reads, comments, likes and goals, and the articles readers most often read together.

Content analytics › Recommendation sets
Multi-Recommendation Widget

One widget, several tabs

Tabs or sections, each with its own recommendation. Made in a content campaign, it starts with two: For you, and Trending Now.

Each tab with its own algorithm and fallbacks.
JSON feed

The picks as data

Your developer, your app or your email platform fetches a reader’s picks as JSON and shows them in its own design — an empty answer is [ ], never an error.

Lead form

A form beside the articles

Asks for an email address beside the articles picked for each reader — one widget, the reading and the sign-up together.

Reporting

See what every widget earns, article by article.

Times shown — counted only when an article was really on screen — clicks, click rate, and the content goals readers reach within 7 days. For every widget, every article and each version you test.

43,900Times shownconfirmed on screen3,280Item clickson a recommended article7.5%Click rateclicks ÷ times shown459Goalswithin 7 days
Rank by
Each article: shown → clicked → goals
Offshore wind’s next ten years12,400 shown → 1,180 clicked → 164 goals12,4001,1809.5%164
How coastal cities prepare for higher seasRising10,900 shown → 960 clicked → 151 goals10,9009608.8%151
The lab behind a one-shot flu vaccine9,800 shown → 610 clicked → 88 goals9,8006106.2%88
The phone that folds twiceFalling8,700 shown → 240 clicked → 19 goals8,7002402.8%19
Five stories from the finals2,100 shown → 290 clicked → 37 goals2,10029013.8%37
A/B test · two versions
A · Trending Now6.1%
B · Recommended for You8.2%
B leads · 98% confidence
Worth a look

Shown a lot, rarely clickedThe phone that folds twice

Clicked well, rarely shownFive stories from the finals

Rising and Falling mean up or down 20% or more in the later half of the range against the earlier half. What each number means

In the panel

See it in Personyze, screen by screen.

Algorithms for articles and the cards they fill, what a widget shows, its template and its match rules — then what the engine learned from your readers. Real screens from the panel.

Set it upWhat it learnedWatch
Open full size ↗
Set it up

Content recommendations, set up with AI 2:03

Personyze reads your articles, sees what readers read and places a reading widget on your own pages, in your site’s look. Nothing shows until you publish.

Set it up

Algorithms for articles, then the cards

For you, new since the last visit, trending — then the article cards in your site’s own look.

Set it up

Articles, sections, topics or a feed

Content recommendations, the sections a reader is likely to read next, interests to follow, a form beside picked articles, or the picks as JSON.

Set it up

Start from a reading design

Article carousels, related-reading links inside the text, headlines on the picture, a most-read list, a magazine front page — each one editable.

Set it up

More from the topics and authors they read

Topic, author or tag from what each reader has already read moves to the front — the algorithm still picks the articles.

Set it up

A widget with tabs, and why each visitor gets what they get

Pick an algorithm, build a widget with tabs, see what two different visitors get and why — then the article algorithms and cards.

What it learned

What the engine learned from reading

Every article with how often it was shown, read, commented on, liked and led to a goal — and the sets it is recommended in.

Watch

One widget for every page, on Automatic 2:36

It decides by itself what fits each page and each reader, from your own data, and falls back step by step so it is never empty — set up by you or by the AI assistant.

Watch

One specific recommendation, built start to finish 2:29

What readers of this article went on to read: the catalog and reads it runs on, a design, the algorithm and its place after every article — in the real panel.

Watch

Your articles in, with guided setup 1:55

An RSS or Atom feed, your own site, a file or SFTP — a quick check before import, then a catalog that keeps itself current.

Watch

What readers read, coming in 1:02

Read from your page addresses with no code, or one line your developer adds — each read checked as it arrives, and past reads uploaded so it knows what is popular from day one.

1 / 11

Free AI tool · Inspire me

See recommendation ideas for your site.

Give Inspire me your address. It reads your pages the way a first-time visitor sees them and writes the content and product recommendations worth running: which page, for whom, what each should pick, and how to measure it.

Like an idea? Describe it to our AI personalization agent and it builds the campaign for you.

Free · about 4 minutes · no email needed · see an example plan

1What kind of ideas?

OnlyRecommendationsA/B testsBanners & pop-upsSocial proof

2Your website

Scan my site

Free · nothing to install · it reads your public pages

Reading yourstore.com

As a new visitor would see it · about 4 minutes

  • Home page
  • Outerwear
  • Alpine Parka
  • Sale
  • Bag

Waypoint & Co. Done

Only: Recommendations · your plan

1
‘You might also like’: picks from what they viewed
For: returning visitorsProduct page
Measure: revenue per visitor
2
Recently viewed on the home page
For: second visitsHome page
Measure: product views per visit
3
Complete the look in the cart
For: shoppers with a parka in the cartCart
Measure: average order value

1‘You might also like’: picks from what they viewed

TodayWith Personyze

Drawn on your own page — for a returning visitor who viewed the Alpine Parka.

Common questions

Direct answers. No fluff.

The questions teams ask most about content recommendations. Got something else? Bring it to the call.

Browse the help center →
What is a content recommendation engine?

Software that picks the next article, video or guide to show each reader, from what they and readers like them have read — and keeps learning from every read and click. A returning reader gets picks from their own history, someone new gets what readers where they are read most. Personyze does it on your site, in your emails and in your apps.

Which algorithms does Personyze offer for articles?

One for each kind of page, with fallbacks behind it: on the home page Content Recommended for You, then Popular in the Visitor’s Country and Trending Now; on an article Read Next, then Visitors Who Read This Also Read and Similar Content (AI); inside a section Most Popular; on search results Matches Their Search. Or leave a widget on Automatic — new widgets start there — and one widget chooses for every page by itself. See every algorithm.

Does it understand what my articles are about?

Yes. Personyze reads every article once and records what it is about: its topics, the people, companies and places in it, whether it is news, a guide, an opinion or a case study, its level, and whether it dates quickly. It blends that with what your readers did, so a new article is recommended from its topics the day it is published, and a popular one mostly from what readers read next. Each reader is offered the right next article: more on the topic, or the natural next step — a news story leads to the explainer, a guide to a case study, a series to its next part. It adapts to your kind of site: freshness first for news, from learning to the demo on a B2B blog, by level for courses, the next episode for video. Nothing to configure.

What’s the difference between content and product recommendations?

Both run on the same engine, each on its own catalog. Product recommendations pick from your products and are measured by purchases; content recommendations pick from your articles, videos or guides and are measured by clicks and the content goals readers reach. Personyze does both, so publishers, e-commerce stores and hybrid sites can recommend whichever fits each page.

Does it work with my CMS?

Yes — Personyze works on any website, whatever it’s built on: one tag goes into any CMS, site builder or custom code. The WordPress and Joomla plugins put it on in one click — on WordPress the plugin also keeps your catalog current every day — and Google Tag Manager and Webflow take one click too.

Does it work in more than one language?

Yes. The widget translates its own words — buttons, titles, labels — by itself, and your feed can carry more than one language: set a language and map which feed fields go with it, so each reader gets articles in their own.

Where do my articles come from?

Install the tag and point us at your articles, and Personyze does the rest: it sees what each reader opens and maps it all. Install the tag: Works on any site, whatever it’s built on: paste one tag into any CMS or custom build — or let the WordPress or Joomla plugin, Google Tag Manager or Webflow put it on in one click. It is what lets Personyze see what each reader reads. Get your articles: We crawl your site: Personyze finds your article pages through your sitemap and links, reads each one’s title, picture, date, author and section, and reads them again on its own, so new articles follow. Or send a feed or files — RSS or Atom, a CSV, Excel, XML or JSON file at its address, by SFTP or over the REST API — and on WordPress the plugin’s feeds keep the catalog current every day. We see what each reader reads: The tag knows an article page by its address or by the ID on the page — one click, nothing to change on your site — and records the read against that article. We map it: Each article’s topics — your own categories, or keywords Personyze pulls from its text — become a reader’s interests as they read. Similar Content (AI) reads every article and finds its neighbours by meaning, so a new piece has related reading before anyone has opened it. Each article is kept by its Internal ID. Similar Content (AI) is switched on in Catalog settings and uses AI credits.

What about a new article, or a reader the site doesn’t know yet?

A new reader gets picks from their very first page: Popular in the Visitor’s Country needs only their location. A new article can be recommended by Recently Published straight away, and by Similar Content (AI), which matches articles by meaning from their titles, topics and descriptions; it is switched on in Catalog settings and uses AI credits.

Can recommendations go in my emails?

Yes. A recommendation block in the emails you already send picks each reader’s articles when they open the email, not when it was sent — what was published since their last visit, for example. A sign-up popup shown only to readers of an author or a topic grows the list it goes to. See the open-time email guide.

Can I show recommendations in my mobile app or my own design?

Yes. In iOS and Android apps, the SDK — Content Recs for Apps — brings the same engine as your site. For anything else, the JSON feed returns a reader’s picks, found by their email or your own user id, for your front end or email platform to show in its own design; each item carries a link that counts the click.

How do I set it up, and can I change the look?

Ask the assistant in your panel to build it, point at the spot on your own page in the editor, or start from one of six article formats in the gallery — in-article, continue reading, paging, most read, magazine or overlay — under or inside the article, in a sidebar or as a popup. Then change its layout and style in the designer, ask Edit with AI, or edit the HTML yourself.

Can I A/B test content recommendations?

Yes. Put two widgets — two algorithms, layouts or placements — in an A/B test. New tests call a winner at 98% confidence and at least 1,000 sessions, and can give the winner all the tested traffic.

How do I see what works?

For every widget and every article: times shown (only when it was really on screen), clicks, click rate and the content goals readers reach within 7 days, with what is rising or falling. Recommendation sets show what the engine learned — each article’s reads, comments, likes and goals, and the articles most often read together.

Get started

Your stories, in front of the reader most likely to read them next — and learning from every click.

Self-learning recommendations, powered by machine learning on your readers’ behaviour: every read and every click goes into the next build of the picks, so what you show keeps up with what they read.

Free plan available · 30-day money-back · No annual lock-in