Kies een winnaar, of stop nooit met optimaliseren: twee manieren waarop een A/B-test beslist
A classic A/B test is an experiment: fix the split, wait, get a verdict. A bandit is a manager: re-balance nightly, keep 10% exploring, never conclude. Personyze runs both from one campaign. What each does, what it costs, and which to choose – plus the per-audience reading both share.
Je eigen data vindt wie converteert. Het advertentieplatform vindt er meer van.
Push to ad platforms sends a discovered audience to Meta, TikTok and Google as events, so the platform can build a custom audience and a lookalike from it – no customer list uploaded. Under-performers go over as suppression. Twelve destinations on one action.
Hoe een personalisatie-engine echt beslist wat elke bezoeker ziet
The decision at request time, layer by layer: the data the engine knows (default dataset, AI-read interests, integrations, account data), the profile and the visit so far, targeting and discovered audiences, the recommendation model and the settings that steer it, per-audience testing, the render, and the loop that learns.
De chat die de afspraak inplant
When a visitor asks for a demo, the Personyze AI chat agent answers with real times and books the meeting in the thread – the same scheduler rules deciding host, length and availability.
Clearbit is weg: waarmee je bezoekers op je website nu verrijkt met firmografische data
HubSpot has sunset standalone Clearbit. What on-site personalization actually needs from an enrichment source, the vendors that work in real time, and how to switch without rebuilding campaigns.
VWO en AB Tasty gaan samen: wat de fusie betekent voor je teststack
VWO and AB Tasty announced they are combining. What the merger means for customers of either platform, the questions worth asking at renewal, and where Personyze fits as an alternative.
Een AI-chat veilig een korting laten aanbieden
It cannot invent a deal, and it will not hand the code to whoever asks. It reads an offer you typed, to an audience you chose.
Open de chat met een antwoord, niet met een vraag
The assistant can work out its opening line before the window opens — on the visitor’s own industry or city — and name a discount only to the audience entitled to hear it.
Gehoste landingspagina’s: gepersonaliseerd op de server, snel via het CDN
A whole page built in the same Canvas, living at its own address — resolved per visitor on the server before it is sent, delivered from the CDN, with copy that carries their company and industry and a second version behind the same URL whenever you want a test.
Een AI-chatagent die weet met wie hij praat
It answers from your own pages and catalogue, already knows the person asking, and hands over to a human the moment it should — with a different assistant for each audience.