20-minute walkthrough with 2–3 personalized examples on your real pages.
Email, chat, or 24/7 phone support included on every paid plan.
One visitor profile behind all of it. Anything you build in one place is available in the others.
Run personalization on your own site — no credit card required.
Run head-to-head tests on copy, design, layout and timing — with audience-level segmentation built in. Reach significance fast, then promote the winner automatically.
Test one element or every combination at once. Build whole landing pages and test them on your own domain. Then read the result in reporting that tells you what won, by how much, and for whom.
Hero copy, pricing pages, email subject lines, full personalization rules — run real tests on real traffic and let the data decide.
Test headlines, hero images, value props, and CTA copy on landing pages. Run multivariate combinations or simple A/B splits with built-in significance scoring.
Test pricing display, plan structure, payment flows, and trust signals. Segment by visitor type — new vs. returning, geo, source — so you don’t blow up returning revenue.
Test subject lines, sender names, hero blocks, and CTA copy. Open-time rendering means winning content stays fresh even after send. Auto-promote winner mid-campaign.
A/B test personalized vs. generic experiences on the same audience. Compare two personalization strategies head-to-head. Roll out with confidence, not faith.
A/B for one decision, multivariate when several things change at once, and a holdout that keeps part of your traffic on the untouched site so the lift you report is the lift you caused.
Shown to every visitor matching targeting, in any test group.
Your unchanged site — no A/B actions here. Campaign content still applies.
Decision strategy — how sure we should be before calling it. Higher = slower but safer.
Which change did the work — not only which pair won.
Edit a live page directly — change copy, swap images, redesign CTAs — or build popups, banners, and forms from a library of templates. Every variant goes from idea to live in minutes, no devs.
The thresholds are already set when you open a test, and they are stricter than the ones most tools ship with. The AI proposes the numbers for this particular campaign, you change them or leave them, and the winner promotes itself when it has earned it. No spreadsheets.
Tests ship demanding 98% confidence and a floor of 1,000 sessions before anything may be called a winner, plus a minimum runtime so a good Tuesday cannot win on Tuesday. Most tools ask for 95% and let you stop whenever you like.
Point the test at any of your twelve goal events, or at purchases per session, order value, clicks, bounce rate, pages per visit or time on site. A test that optimises for clicks and a test that optimises for revenue do not always agree — so you say which one you meant.
Set the smallest improvement you would actually act on, per goal. A variant that is ahead by a statistically real but commercially pointless margin does not get promoted, and does not get to waste a quarter of your traffic proving it again.
When the variant clears the confidence bar, the session floor, the runtime and your improvement rule, traffic moves to it — all of it, or the share you nominate, or none at all if you would rather keep the split and be emailed instead.
Variants are groups with a traffic percentage each. Give two variants 45% apiece and the remaining 10% see nothing at all — that is your control, and it keeps running for as long as the test does, so the lift you report is the lift you caused.
Before you launch, the editor shows you which other campaigns are aiming at overlapping audiences on overlapping pages. Two pop-ups arriving together is not a result, it is a collision — and you find out while you are still editing rather than from the numbers a fortnight later.
One snippet installs on Shopify, WordPress, Magento or a custom stack. From there Personyze reads the audience data you already collect, so a test can be split on who someone actually is — and writes the result back to the analytics you already trust.
Every test can fire its own event to the tools you already run, per campaign or as the account default. Each tool has to be on the page already — Personyze never loads one for you, and a missing one is skipped silently.
Per-variant lift, confidence intervals, segment breakdowns, and a clear decision criterion — so you can show exactly why a variant won and roll the call past skeptics.
The questions that come up before signing on. Send anything else our way and we’ll answer fast.
Visitors are split between variants based on the traffic allocation you set — 50/50 for a classic A/B, even slices for an A/B/n test, or 90/10 with a holdout to measure incremental lift. Each visitor gets a sticky assignment so they always see the same variant.
Personyze tracks impressions, clicks and goal events in real time, and holds a winner back until it clears the confidence threshold, the session floor, the runtime and your minimum improvement and by how much. When statistical confidence (probability that B beats A) crosses a threshold and a minimum runtime has passed, you can auto-promote the winner — or review the full breakdown by audience segment, device, and channel before deciding.
No. Personyze is built to be no-code: the visual editor lets you change copy, swap images, redesign CTAs, or replace whole sections by clicking on them on the live page. Popups, banners, and forms are built from a 20+ widget template library — no engineering team required.
For the rare cases where you want bespoke logic (custom JavaScript, server-rendered variants, integrations with proprietary data) there\'s a JS action you can drop in and a REST API for server-side variant assignment. Most teams never need either.
Personyze A/B testing is fully platform-agnostic. It works on Shopify, Magento, BigCommerce, WooCommerce, Salesforce Commerce, WordPress, Webflow, custom React or Vue apps, Next.js, headless setups, and plain HTML sites. Integration is a single JavaScript snippet.
For server-side variants there’s a REST API. For email A/B tests, Personyze injects content at email-open time. And for data, Personyze plugs into your existing martech: Google Analytics 4, Mixpanel, Segment, HubSpot, Salesforce, Marketo, ActiveCampaign, and any tool with a REST API or webhooks.
The terms are used interchangeably — both describe splitting traffic between two or more variants and measuring which performs better. “A/B testing” is the more common phrasing for landing-page and CRO experiments; “split testing” is sometimes used to specifically describe URL-based tests where each variant lives on a different page.
Personyze handles both: same-page A/B variants via the visual editor, and full-page split tests where you redirect a percentage of traffic to a different URL. Multivariate (A/B/n) and holdout tests are also supported in the same UI — no separate tool required.
From a fresh account, most teams launch their first campaign in under 15 minutes: pick a template, choose a trigger, define the audience, hit publish. No code, no developer queue.
For more complex setups (custom CRM data, ABM IP lookups, multi-step flows) plan on a few hours or schedule a free implementation session with our success team.
No. The Personyze script is under 30KB gzipped, loaded asynchronously, and decisions are made in under 50ms. We don’t block render. Customers consistently report no measurable impact on Core Web Vitals after deploying.
Personyze includes built-in IP intelligence that resolves anonymous traffic to a company name when possible — with industry, employee count, revenue tier, and HQ location.
You can also push known visitors via your CRM (HubSpot, Salesforce) or a custom data layer. Combine company attributes with on-site behavior to fire campaigns only when the right account hits the right page.
Yes — every popup, bar and banner is built from standard HTML/CSS, so you can use the visual editor, or drop in your own custom HTML and inherit your site’s CSS. Though you rarely need to: Personyze offers to apply your brand to any template it shows you — your colours, your fonts and your language — so a design starts on-brand instead of being restyled into it.
Frequency limits are first-class: session caps, cooldowns, cross-campaign rules, and goal-based suppression. Set "max 1 popup per visitor per session" and Personyze enforces it across all campaigns automatically.
Once a visitor closes or converts on a campaign, that campaign is suppressed by default until you decide otherwise.
Yes — native integrations for HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, and Marketo. Captures from popup forms can be auto-pushed to your CRM as new leads, with custom field mapping. Webhooks let you connect anything else.
Personyze popups are compliant with Google’s mobile interstitial guidelines by default. We never auto-show fullscreen modals on first page-load on mobile. Suppress on legal/cookie pages, gate behind scroll/dwell triggers, and keep ad-of-page-content ratio in check.
Yes — testing is built into every capability rather than bolted on. Test recommendation algorithms against each other, pit popup offers and triggers head-to-head, and prove which landing page variants win for each audience.
Launch your first A/B test in 15 minutes. Real significance, real guardrails, no statistician on staff required.