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A conversion-optimization playbook — run audience-aware A/B and multivariate tests, reach significance fast, and auto-promote winners.
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Personyze A/B Testing allows you to optimize your website and email campaigns by comparing different variations of content against a control group. Select the "A/B Testing" wizard to begin.
To run successful tests, ensure the following are in place:
The first step in the wizard is defining Inclusion and Exclusion rules.
Define what changes in each variation. You can have an unlimited number of variant groups.
Use the "Page Live Editor" to modify the site look and feel without coding:
You can test these variants against a Control Group (the original site version) to measure pure uplift.
Control how users are split between groups and how the winner is selected.
You can set Personyze to automatically declare a winner and shift traffic.
Pro Tip: You can leave 5% of traffic assigned to the "Loser" group to constantly verify that the Winner is still outperforming over time.
Analyze results with deep segmentation. Reports update approximately one hour after sessions end.
16.139% audience average conversion rate. 86% sure that Control group is better than Rotation group A. Estimated time to reach statistical significance level of 95%: 13 days.
Goal: Increase the "Checkout Success" rate by reducing distractions.
After 2,000 sessions:
Goal: Increase engagement (Time on Site) and Sign-ups.
Common questions about A/B testing and CRO. Anything else, our team is one message away.
Defining the audience first prevents "data pollution." For example, if you are testing a "Free Shipping to NY" banner, you should only include visitors from New York. Including irrelevant visitors dilutes the data and delays reaching statistical significance.
You can test almost any site element using the Visual Editor: changing text/headlines, swapping images, inserting new widgets (popups, countdown timers, banners), adding social proof badges, or even redirecting to entirely different page URLs.
You set a "Level of Assurance" (e.g., 95%) and a minimum number of sessions. Once a variant statistically beats the others based on your chosen goal, Personyze automatically shifts traffic to the winner, maximizing conversions while you sleep.
This feature synchronizes a user's group assignment across multiple campaigns. If a user is in "Group A" for an email test, "Control Users" ensures they are also in "Group A" when they visit the website, providing a consistent cross-channel experience.
No. Personyze offers a "Page Live Editor" (WYSIWYG) that allows marketers to click on elements to edit text, swap images, or insert widgets without writing code. However, advanced users can still insert custom HTML/CSS if needed.
You can track standard metrics like Bounce Rate, Time on Site, and Page Views, as well as custom Goal Conversions like "Added to Cart", "Checkout Success", or specific "Link Clicks".
Yes. Even after a winner is declared and auto-deployed, best practice suggests leaving ~5% of traffic on the original/loser version. This allows the system to constantly verify that the "Winner" is still outperforming over time.
Statistical Significance (typically set to 95%) is the probability that the difference in performance between your variations is real and not due to random chance. Time Estimate: The dashboard calculates exactly how long the test needs to run based on your current traffic. You will see a metric like: "Estimated time to reach statistical significance level of 95%: 13 days." This helps you plan your campaign duration effectively.
Yes. You can filter performance reports by segments such as City, Device (Desktop vs. Mobile), or Referrer to see if a specific variant performed better for a specific sub-group.
Rotate Users is "sticky"—once a visitor sees Variant A, they will always see Variant A on future visits. Rotate Sessions means they might see Variant A today and Variant B tomorrow. User rotation is generally recommended for consistent UX.
Yes. You can allocate a percentage of traffic to "Site Original" (Control Group). This effectively tests your new changes against the default website experience to measure pure uplift.
You must have the Personyze Tracking Code installed (or SDK for server-side). It is also highly recommended to define Conversion Goals (like "Purchase" or "Lead") in your account settings so the system knows what "Success" looks like.
Performance data in the dashboard typically updates approximately one hour after visitor sessions end.
Yes, you can run multiple campaigns simultaneously. However, you should be careful about overlapping audiences to ensure you can clearly attribute results to specific changes.
Yes. The "Auto Adjust Rotation" feature gradually shifts traffic toward the likely winner even before full significance is reached, minimizing the traffic wasted on underperforming variations.
You have the full CRO playbook — now run audience-aware tests and let the data promote your winners automatically.