20-minute walkthrough with 2–3 personalized examples on your real pages.
Email, chat, or 24/7 phone support included on every paid plan.
See how a B2B SaaS homepage adapts to who is actually visiting — an anonymous first-timer, a resolved target account, a trial that is running out, and a customer close to their plan limit. Switch the visitor below to watch the page change.
Dashboards, funnels, and alerts for teams that ship fast.
Personyze unifies the visitor: on-site behavior, CRM record, product usage, and — through an ABM integration — the company behind the visit.
Audiences map each visitor to a lifecycle stage — unknown, target account, trial, or customer — and choose the headline, proof, and call to action that fits.
The hero, proof points, plan cards, and CTA update live — server-side or in the browser — with no page reload and no developer.
Every state in the demo is driven by a real Personyze capability and a different data source. Here is the signal behind each one, the rule that fires it, and what changes on the page.
Most B2B traffic arrives unidentified, and the temptation is to show nothing until a form is filled. Personyze instead works from what is available in the session itself — referrer, campaign parameters, geography from IP, device, and the pages viewed so far. The homepage stays broad but not generic: the hero leads with the strongest general proposition, and the primary call to action is the low-commitment one, because asking an unknown visitor to book a demo converts far worse than asking them to start free. Learn about Website Personalization
When a visitor arrives from a company you care about, the whole page should speak that company’s language. Personyze resolves the organisation behind the visit through an ABM integration — Clearbit, 6sense, Albacross, Leadfeeder, ZoomInfo or similar — which returns the company name, industry, size, and revenue band. Those firmographics land on the visitor profile as attributes, so they can be targeted exactly like any other data. Personyze does not identify companies itself; it consumes and acts on the data the integration provides. See Account-Based Marketing
A trial user is not a prospect and not yet a customer, and showing them the acquisition homepage wastes the most valuable window in the lifecycle. Here the profile carries lifecycle stage, trial start date, seats activated, and events sent, synced from the CRM and the product itself. Five days out from expiry, the page stops selling the product and starts protecting what the team has already built in it — the dashboards, alerts, and history they would lose.
Existing customers are the segment most often ignored by a marketing site, and the one where personalization is least risky — you already know the plan, the usage, and the renewal date. At 82% of a monthly event quota, the relevant message is not a feature tour but a limit that is about to bite. Personyze reads plan, quota consumption, and renewal date from the CRM integration and turns the homepage into an account page.
All four states are the same page. What changes is the unified visitor profile behind it — in-session behavior for the anonymous visitor, firmographics from an ABM integration for the target account, product usage and CRM fields for the trial and the customer. Because those attributes live on one profile rather than in four disconnected tools, a single set of audiences can drive the website, the emails, and the in-app messages without re-implementing the logic in each.
The discipline that matters in B2B is suppression as much as targeting: a customer should never see a trial prompt, a target account should never be pushed into self-serve checkout, and an anonymous visitor should not be shown a renewal notice. Each audience therefore carries exclusions, and every variant runs against a holdout so the lift is measured rather than assumed.
Technical Summary: This demo runs on real-time audience resolution. Four audiences — anonymous, target account, trial, and customer — are built from session signals, ABM firmographics supplied by an integration, product usage, and CRM fields synced to the visitor profile. Dynamic content tags insert the company name and usage figures; the hero, proof tiles, meter, and CTA are swapped per audience, and each variant is measured against a holdout. Rendering works client-side through the tag or server-side through the API for cached and logged-in pages. SaaS personalization · B2B website personalization
Target accounts, convert trials, and grow customers from one unified visitor profile — website, email, and in-app, without rebuilding the logic in each. No code required.