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Personalization Example

One B2B site, tailored by ZoomInfo.

See how Personyze calls the ZoomInfo API to fetch a visiting company’s industry, revenue, and size — then tailors both the homepage and the pricing page to that firmographic profile. Switch the recognized account below and use the Home / Pricing tabs to watch it transform.

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⚡ Interactive demo — try switching personas below
app.northwindcloud.com
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Personalization from ZoomInfo Data

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PRICING

Plans that scale with you

How it works

Built with Personyze — in three steps.

Built with PersonyzeZoomInfo integrationBehavioral TargetingProduct RecommendationsDynamic ContentA/B Testing
01

Detect

Personyze identifies each visitor's company by its firmographic profile, plus past behavior and browsing signals, in real time.

02

Decide

Rules pick the right solutions, content, offers, and pricing emphasis for that account.

03

Render

The homepage, offers, and blog update live — no page reload, no developer.

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Under the hood

How Personyze personalizes this site with ZoomInfo data.

Every element in the demo is driven by a real Personyze capability. Here’s what powers each part.

01

Anonymous Visitor (ZoomInfo Match)

When a visitor from a mid-market manufacturer ($50M–$250M revenue) lands, the personalization engine switches the hero, solution cards, demo offer and articles to manufacturing, and the Pricing tab highlights the Growth plan. Learn about Website Personalization

02

ZoomInfo Target Account

When ZoomInfo matches a target account, Personyze swaps to the industry page. And when ZoomInfo contact data shows a buying committee is active, the page surfaces ROI, security, and a path to sales. Explore Recommendation Engine

  • Hero Banner: Changes to "Northwind for Enterprise Healthcare" and leads with compliance, scale and enterprise proof.
  • Product Grid: Shows healthcare solutions — a healthcare platform, compliance & security, and an enterprise ROI model.
  • Offer: An executive briefing for healthcare leaders; the Pricing tab leads with the Enterprise plan.
03

SaaS Startup (Self-Serve)

This visitor's company is a SaaS startup with 1–50 employees, so the page switches to a self-serve path: product analytics, quick-start templates and a start-free offer. See Behavioral Targeting

  • Action: The Pricing tab leads with the free Starter plan and a clear upgrade path instead of a "Contact sales" wall.
  • Goal: Let small teams start on their own, while larger accounts still see sales-led plans.
04

Content Personalization

Personalization isn't just for products. To build authority and trust, we dynamically inject relevant blog posts. A manufacturing company sees manufacturing data-strategy and proof articles, an enterprise healthcare account sees compliance articles, and a startup sees self-serve and growth guides. This keeps users engaged longer.

Technical Summary:
This demo utilizes real-time user segmentation. The content (hero images, product grids, and coupon codes) is swapped dynamically using the Personyze WYSIWYG Page Editor, Promotion Manager, and Recommendation Widgets, based on the detected "Persona ID". In a live environment, this is handled by Personyze's server-side or client-side injection logic.

Questions

Questions about this example

What does Personyze use from ZoomInfo in this example?

The visiting company's firmographics from ZoomInfo — industry, revenue and employee count. Those values decide which homepage version and which highlighted plan each account sees.

What changes on the page for each account?

The hero headline, solution cards, demo or briefing offer, article list and the pricing page: a mid-market manufacturer sees the Growth plan highlighted, an enterprise healthcare account sees Enterprise first, and a 1–50 person SaaS startup sees the free Starter plan.

Can the pricing page change per visitor?

Yes. In this example the same pricing page reorders and highlights plans by company size, so small teams get a self-serve path and large accounts a sales-led one, built in Personyze with no code.

Build your own

Personalize your site like this.

This example runs entirely on Personyze — firmographic targeting, dynamic content, and a personalized pricing page. Build the same for your site, no code required.

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