Account Based Website Personalization Example
Explore the before-and-after images to witness the transformation of a bank site’s homepage – evolving from a generic layout to a personalized and relevant design based on the visitor’s industry.
The following ABM (Account-Based Marketing) example demonstrates how a bank website dynamically aligns its homepage messaging and calls to action based on the visitor’s industry. Each visitor is presented with tailored content that speaks directly to their sector, creating a highly personalized and engaging experience.
For instance:
A visitor from a trucking company sees a hero image featuring trucks, along with messaging and calls to action specifically aligned with the transportation industry.
A visitor from a construction company is shown a homepage with imagery of construction projects and messaging that resonates with the construction sector.
By dynamically adapting the homepage to reflect the visitor’s industry, we not only make them feel like they’ve come to the right place—we also highlight content and solutions that are directly relevant to their business and its unique needs. This precision targeting helps build trust, shorten the decision-making journey, and improve overall engagement.
Personyze streamlines the implementation of your ABM (Account-Based Marketing) strategy in ways you might not have considered before. Featuring a state-of-the-art account targeting engine, Personyze empowers you to customize the site experience based on the visitor’s industry. This customization is achieved through a combination of cutting-edge reverse IP lookup technology and a rich user profile, encompassing CRM data, past behavior, and more.