Ask One Question, Get Your NPS, Then Act on the Answer

Most NPS programs end in a slide. The score goes up or down, someone reads the comments, and the website the customer comes back to next week treats a detractor exactly like a promoter.

The Feedback action asks the question on your own pages and keeps the answer where it can do something: on the visitor’s profile. From there, the next campaign can thank the people who love you and follow up with the people who do not.

One question, five ways to ask it

• 0–10, the classic NPS question, which sorts every answer into promoter, passive or detractor.
• Stars or five faces for a quick satisfaction score.
• Thumbs up or down, and “Was this helpful?” under an article — saved on the click.
• An optional comment box after any of them.

The question can be about your business, a product, or the page the visitor is reading. The ready-made designs cover the usual places: an NPS bar, “Was this helpful?” under an article, a “How was your visit?” slide-in with five faces, and a post-purchase question with the product pictured.

Promoters and detractors get different next steps

Each answer lands on the visitor’s profile — the score and the NPS group — so it becomes a targeting rule like any other:

Because it is the same targeting as every other campaign, the follow-up can be anything Personyze runs: a banner on the next visit, an AI chat that opens differently, an email, or a change to the page itself.

Show the score where it helps

The Feedback Results action turns the answers into social proof: “92% of readers found this page helpful”, “4.6 out of 5 from 1,203 visitors”, the average for the product on the page, or your NPS if you choose to show it. Nothing appears until enough visitors have answered — 20 by default — so a page never advertises a score built on three votes.

Comments are never shown on the site. Answers are private: they are tied to the visitor’s profile, which is what makes them targetable, but they are not published as quotes.

The Feedback dashboard

The Feedback & NPS campaign type comes with its own dashboard: NPS over time with promoters, passives and detractors; average scores; “said yes” by page and by product; the response rate; and the latest comments. It is the view that tells you which article confuses people and which product disappoints, while the targeting rules are already acting on the answers.

For more than one question — a reader survey, an exit survey — use the Survey action instead; the surveys post covers it.

Ask your first question this weekStart from the NPS bar or “Was this helpful?” design, or book a demo and see it on your own pages.

More on the feature: Surveys & NPS.

Questions people ask