How does the Zeotap integration work?
Personyze is a destination in Zeotap. In the Zeotap Destinations app you create a Personyze destination, enter your Personyze Private API key, and choose the Send Attributes to Personyze action to activate an audience.
What data gets sent?
The Send Attributes action auto-maps Internal ID, Email, First Name, Last Name, Phone, and Industry. You can edit or remove any field except the mandatory ones.
What can I do with Zeotap audiences in Personyze?
Use them as targeting conditions to deliver hyper-personalized campaigns — banners, offers, recommendations, and content tailored to each segment, combined with on-site behavior.
Do I need a developer?
No. The integration is configured entirely in the Zeotap Destinations app and Personyze — no engineering work to start activating audiences.