Personyze
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Scan your siteA first AI personalization plan for your site: the best ideas drawn on your own pages, before you have any data.
Starts right away · about 4 minutes · no email needed
Website & app
Website PersonalizationContent, offers and layout shaped to each visitor — one profile across every page and every session.Recommendation EngineWhat each visitor wants next, ranked by the algorithm you pick or one you write.A/B TestingA winner per audience, promoted mid-campaign rather than after it.Dynamic Landing PagesThe whole page recomposed per visitor — headline, imagery and offer from the ad they clicked and their own interests. On pages you already run.AI Search & Chat AgentAnswers from your own pages and catalogue, and a search box that replies in a sentence.Banners & Pop-UpsYou decide who sees each banner or pop-up — by behavior, source, location or CRM field — and when it appears.AI Promotion ManagerYou list the offers; the AI picks the one each visitor sees and keeps learning from what converts.Social ProofLive scarcity, ratings and what other people just did.
Email, push & SMS
Email PersonalizationContent and recommendations picked per reader at open time — sent from Personyze or pasted as one block into your ESP.Push, SMS & WhatsAppFired by what they just did rather than by a schedule.Hosted Landing PagesThe same per-visitor page, served by us — your domain or ours, no site to deploy to.
Targeting & analytics
Behavioral TargetingSegments that update themselves from what people actually do.Audience DiscoveryPlain-language audiences found in your own data — visitors who convert several times more often than average, targetable in a click.ABM MarketingThe company behind an anonymous visit, joined to your CRM.Website AnalyticsSessions, bounce and revenue — then click a row and there is a person.
Platform & integrations
MCP ServerRun your account from Claude, ChatGPT or any MCP client.IntegrationsHubSpot, Salesforce, Twilio Segment, Tealium, GTM and the REST API.App MarketplaceThe integrations built in to every plan, and apps from other companies that Personyze reviews before listing.APIs, SDKs & AutomationOne REST endpoint over every object, server and mobile SDKs, rules and reports that run on their own.Inspire meType your site: who visits, what to show each of them, and the best ideas drawn on your own pages.
Reviews, surveys & chat
Reviews & TestimonialsReviews from 17 platforms and your own site, matched to each visitor.Surveys & NPSOne question or a whole survey — every answer ready to target.AI Chat AgentAnswers visitors’ questions from your own pages, and hands over to a person.Meeting SchedulerThe right visitors book time with your team, on your own page.
By industry
EcommerceRecs, offers and journeys that lift average order value.SaaSLifecycle personalization from trial to renewal.B2BIdentify the account, personalize by industry.Publishers & MediaPer-reader front pages and newsletters.Travel & HospitalityRecover searches, grow repeat bookings.EducationProgram recommendations that lift enrollment and completion.
By outcome
Conversion OptimizationA winner per audience, not one per site.Marketing PersonalizationSite, email, push and pages from one profile.Marketing AgenciesSell personalization on the stack your clients already run — one login for every client.All solutionsEvery industry playbook in one place.
Pricing
Learn
AI personalization planWho visits your site, what to show each of them, and the best ideas drawn on your own pages — in a few minutes.BlogInsights from the people who run the engine.Personalization ExamplesReal scenarios, with the numbers.PlaybooksCopy one and run it this week.Wiki / DocsSetup guides, feature how-tos and the full knowledge base — every screen documented.Personyze DeckThe whole platform in 27 slides — flip through it or take the PDF.
Docs & tools
Setup GuideAdd the tag to your site and check that it works.Wiki / DocsEvery setup, documented.App MarketplaceThe integrations built in to every plan, and apps from other companies that Personyze reviews before listing.Find an ExpertAgencies that know Personyze, to set it up and run it for you — in your language.Build an AppList your app in the Marketplace: OAuth, the REST API and a free sandbox.ROI CalculatorsWhat it is worth on your traffic.
Company
About UsHow we got here, where we are going.Switch to PersonyzeMove off your vendor with zero downtime.ContactSales, support and billing.FAQThe questions that come up first.PartnersAgency, reseller and technology partners.SecurityHosting, access, data protection and visitor privacy.
VideosProduct TourShort narrated videos of the real platform, one feature at a time.
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Segment Integration

Turn Segment data into on-site personalization

Pipe the customer data you already collect in Segment — CRM, email, offline transactions, and more — into Personyze, and use it to target and personalize your website in real time — while Personyze sends its campaign events back to Segment.

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Segment+Personyze

Trusted by teams at

CemexBench AccountingKaplanX-Cite

Why it matters

Segment unifies your data. Now put it on the page.

Segment is the pipeline that collects and routes your customer data to every tool. But that unified profile only drives growth when it actually changes what a visitor sees — and most of it never reaches the live page.

Personyze is a destination in Segment’s catalog. Generate a Segment key in Personyze, enter it in the destination, connect your Segment source, and the data you've unified — demographics, role, funnel stage, custom traits — becomes available for on-site targeting and recommendations in real time.

Featured onSegmentPersonyze destination in the Segment catalog

What you can do

What Segment + Personyze unlocks

01

Target on unified profiles

Segment data lands under Profile Data in Personyze targeting rules — target by demographics, role, industry, funnel position, or any custom trait from your connected sources.

02

Enrich recommendations

Use Segment traits as recommendation filters, or let Personyze's machine-learning algorithms factor your Segment interaction data into what each visitor is shown — automatically.

03

Cross-source, cross-channel

Combine CRM, email-platform, social, and offline data piped through Segment with live on-site behavior — one profile, used everywhere.

04

Identity stitching built in

Personyze maps Segment's anonymous ID to the on-site visitor, so historical anonymous and identified events tie to the same person — no fragmented profiles.

How it works

How it works

Get a Segment keyIn Personyze, open Settings → Integrations → Segment and click Generate new key. Segment keys are separate from your Full-featured API keys.
Add the Personyze destinationIn Segment, open Connections → Catalog → Destinations, pick Personyze, choose your source and enter the key as its API Key. Every identify call now builds a Personyze profile.
Map the anonymous ID (critical)In Settings → Visitor attributes → Cross-device user identifiers, create an Internal ID identifier of type Cookie reading ajs_anonymous_id, so events tie to the right visitor.
Target, recommend — and report backUse Segment Profile Data in targeting rules and recommendation filters, then switch on Report campaign events here to send campaign events back to Segment.

The other direction

Campaign events, back into Segment

Personyze sends its campaign events — impressions, clicks and conversions — to Segment, so every tool downstream of Segment sees what personalization did.

01

From the page

On pages that load Segment’s analytics.js, events go out as analytics.track() calls named after the campaign action. Personyze never loads analytics.js itself — where it is missing, nothing is sent and nothing breaks.

02

Every campaign, or one action

Switch on Report campaign events here for every campaign, tick Segment on one action with its own event name and properties, or send a custom event with Send Event to Analytics.

03

From automations

With a source’s write key, automations send events through Segment’s server API — no visitor on the site needed, for example when an offline campaign’s audience matches someone.

04

Keyed on email

Server-side events use the person’s email address as the Segment userId; people without an email address are skipped.

Explore related capabilities

Behavioral targetingProduct recommendationsWebsite personalizationSegment setup guide (docs)View plansMarketing agencies

FAQ

Common questions

How does Personyze connect to Segment?
Through the Personyze destination in Segment’s catalog. In Personyze, go to Settings → Integrations → Segment and generate a Segment key, then add the Personyze destination in Segment and enter the key as its API Key. Your Segment source then flows to Personyze. Where the destination is not an option, identify calls can also be posted to Personyze’s webhook URL.
What's the critical setup step?
Map Segment's anonymous ID to the Personyze visitor: in Settings → Visitor attributes → Cross-device user identifiers, create an Internal ID identifier of type Cookie that reads ajs_anonymous_id. This ties historical anonymous and identified events to the same visitor.
What can I do with Segment data?
Use it for targeting (it appears under Profile Data in targeting rules) and for recommendations — either as filters or factored automatically into Personyze's machine-learning algorithms.
What kinds of data can I use?
Any data routed through Segment: CRM and social traits, demographics, role and industry, funnel position, offline transactions, and your own custom variables.
Does Personyze send data back to Segment?
Yes. Campaign events — impressions, clicks and conversions — go to Segment through analytics.js on pages that load it, for every campaign or per action, and from automations through Segment’s server API with a source’s write key.

Put your Segment data to work on-site

Book a 30-minute demo to see Segment-powered targeting and recommendations on your own site — or start free and connect your CDP today.

Start Free Trial → Or book a demo