ZoomInfo Integration

Turn ZoomInfo data into firmographic personalization

Use ZoomInfo’s company and contact intelligence to personalize your website in real time. Personyze tailors the experience to each visitor’s industry, revenue, and size — the moment they land.

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Why it matters

Your ZoomInfo data should shape the page, not just your dialer

ZoomInfo gives sales rich firmographic and contact data. But the website — where buyers actually research — usually ignores all of it.

Personyze brings ZoomInfo on-site. It resolves the visitor’s company in real time and lets you personalize the page to their industry, revenue tier, and buying signals.

What you can do

What ZoomInfo + Personyze unlocks

Reveal the account, then personalize

When ZoomInfo identifies the company behind an anonymous visit, Personyze reads that firmographic data and instantly tailors the hero, messaging, and CTAs to the visitor’s industry and size.

Target by firmographics

Use ZoomInfo attributes — industry, revenue, employee count, and more — as Personyze targeting rules, so each segment sees the page built for them.

Account-based experiences

Combine ZoomInfo buying signals with Personyze to run true ABM on-site: named-account banners, industry landing experiences, and routing to the right sales path.

Real-time, no-code

Personyze retrieves ZoomInfo data live per visitor and lets you act on it in a no-code visual editor — headlines, offers, recommendations, and pop-ups, all driven by the company profile.

How it works

Connect ZoomInfoIn Settings → Integrations, add your ZoomInfo API key so Personyze can retrieve company data for each visit.

Map the attributesReference the firmographic fields you care about — industry, revenue, size, intent — as Personyze visitor attributes.

Build targeting rulesCreate audiences from those attributes and design matching content in the visual editor.

Publish & A/B testGo live; matching visitors see the personalized experience, and you can A/B test every variation.

FAQ

Common questions

How does Personyze use ZoomInfo data?

Personyze connects to ZoomInfo and retrieves the company and contact data for a visitor’s company in real time, then lets you target on those attributes and drive dynamic content with them.

What can I personalize with ZoomInfo?

Anything on the page — headlines, hero banners, offers, product and content recommendations, pop-ups, and CTAs — all from the company’s firmographic profile.

Does it work for anonymous visitors?

Yes. That’s the point: ZoomInfo identifies the company behind anonymous traffic, so you can personalize before a form is ever filled out. Unrecognized visitors simply see your default experience.

Is it real-time?

Yes. Personyze fetches ZoomInfo data live per visitor, so personalization reflects the current company match — not a stale export.

Put your ZoomInfo data on the page

Book a 30-minute demo to see firmographic personalization on your own site — or start free and connect ZoomInfo today.