Tealium Integration

Turn Tealium audiences into live on-site targeting

Use your Tealium Customer Data Hub audiences, badges, and UTag variables to personalize your website in real time — a plug-and-play integration that needs only your account name and profile.

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Why it matters

Your Tealium data should shape the page, not just the pipeline

Tealium is the hub that orchestrates your customer data across channels. But that rich audience and badge data is only as valuable as what you do with it — and most teams never get it onto the page where the visitor actually is.

Personyze closes that loop. It connects to Tealium in Settings → Integrations with your account name and profile, then retrieves a visitor's Customer Data Hub profile in real time and lets you target on it — turning Tealium segments into live, on-site personalization.

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What you can do

What Tealium + Personyze unlocks

Target by audience & badge

Pick any Tealium audience or badge as a targeting rule. When a campaign is live, Personyze checks each visitor's Tealium data and shows the matching audience the right content.

Pull UTag data-layer variables

Reference any key in the UTag data object as a Personyze visitor attribute — then use it in targeting rules (e.g. promo value greater than 10) or print it as dynamic content.

Real-time profile match

Personyze retrieves the Customer Data Hub profile definition live, so targeting reflects the visitor's current Tealium audiences and badges — not a stale nightly export.

Personalize anything on the page

Once a Tealium variable is mapped, drive headlines, banners, offers, and recommendations from it — all in Personyze's no-code visual editor.

Watch it done · 2:03

Build the audience in Tealium, and the site speaks to it

Set up in the panel — Tealium read on the page, and a Webhook connector that tells Personyze when a person joins or leaves an AudienceStream audience, even between visits. Then a home-page headline for the people in it.

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How it works

Connect TealiumIn Settings → Integrations, set your Tealium account name and profile ({account}/{profile}).

Choose audiences & badgesAdd a Tealium targeting rule; Personyze retrieves your CDH profile definition and shows the audiences and badges available to target.

Map UTag variables (optional)Add a JavaScript container that references the key in the UTag data object — preview available variables with the Personyze simulator.

Publish & personalizeGo live; matching visitors see the personalized content, and you can A/B test it with built-in testing.

Server-side audiences

Audiences that stay current, even between visits

The connection above reads Tealium while the visitor is on your page. The server-side connection covers the rest: Tealium’s own servers tell Personyze when a person joins or leaves an AudienceStream audience — even when that person is not on your site. It works with Tealium’s standard Webhook connector, needs no code, and takes about five minutes to set up.

A list for every Tealium audience

Each AudienceStream audience becomes a Personyze audience list named “Tealium: <audience name>”, ready for any campaign — website, email or offline.

Joins and leaves, kept in step

A person who joins the audience is added to the list; one who leaves is removed. The website sees the change on the visitor’s next page.

Attributes on the profile

Loyalty tier, plan, lifecycle stage or opt-in flags you send are saved on the visitor’s profile, ready to target on or print in a campaign.

Matched by user ID, then email

People Personyze has not seen yet are added too, and recognised the first time they sign in on your site.

Open the server-side sectionIn Personyze, Settings → Integrations → Tealium shows the URLs for joining and leaving, and generates an API key.

Add a Webhook connectorIn AudienceStream, add Tealium’s Webhook connector with BasicAuth: user name api, and your Personyze API key entered as the password.

Map the audience and the personAdd a Joined Audience and a Left Audience action, each posting to its URL with the audience name, the audience ID and the visitor’s email or user ID.

Publish in TealiumRepeat for each audience you want in Personyze — every audience gets its own list.

Field mappings, batch sending and limits are in the Tealium guide.

FAQ

Common questions

How does Personyze connect to Tealium?

It's plug-and-play. In Settings → Integrations you set your Tealium account name and profile. Personyze then retrieves the visitor's Customer Data Hub profile in real time for targeting and dynamic content.

Can I target by Tealium audiences and badges?

Yes. Add a Tealium targeting rule and select the audience(s) or badge(s) you want; when the campaign is live, Personyze matches visitors whose Tealium data contains them.

Can I use UTag data-layer variables?

Yes. Reference a key in the UTag data object as a Personyze visitor attribute, then use it in targeting rules or insert it as a dynamic content variable that populates in real time.

Does it work in real time?

Yes. Personyze retrieves the Customer Data Hub profile live per visitor, so personalization reflects current Tealium audiences and badges.

Can Tealium send audiences to Personyze server-side?

Yes. With Tealium’s standard Webhook connector, AudienceStream tells Personyze when a person joins or leaves an audience, even when they are not on your site. Each audience becomes a Personyze list named “Tealium: <audience name>”, and the attributes you send are saved on the visitor’s profile.

Put your Tealium data on the page

Book a 30-minute demo to see Tealium audience and badge targeting running on your own site — or start free and connect your CDP today.