Website Personalization Example Using Tealium CDP Data
1:1 personalized experience on an e-commerce website homepage – changing the layout and content based on Tealium CDP data reflecting visitor interests.
This example illustrates how an e-commerce website homepage can align its messaging and calls to action with visitor interests captured by Tealium CDP and pushed in real time to Personyze via a plug-and-play integration. This data is then used by Personyze to create a more personalized and engaging experience, significantly increasing the likelihood of conversion.
Tealium CDP Data Points :
- User Identification:
customer_id,tealium_visitor_id - Behavioral Data:
last_viewed_category
Personyze integrates with Tealium CDP to streamline personalization in ways you might not have considered before. Featuring a state-of-the-art account targeting and recommendations engine, Personyze empowers you to customize the site experience based on the visitor’s unique interests and characteristics.