Tealium Integration

Turn Tealium audiences into live on-site targeting

Use your Tealium Customer Data Hub audiences, badges, and UTag variables to personalize your website in real time — a plug-and-play integration that needs only your account name and profile.

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Why it matters

Your Tealium data should shape the page, not just the pipeline

Tealium is the hub that orchestrates your customer data across channels. But that rich audience and badge data is only as valuable as what you do with it — and most teams never get it onto the page where the visitor actually is.

Personyze closes that loop. It connects to Tealium in Settings → Integrations with your account name and profile, then retrieves a visitor's Customer Data Hub profile in real time and lets you target on it — turning Tealium segments into live, on-site personalization.

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Certified Tealium integration

What you can do

What Tealium + Personyze unlocks

Target by audience & badge

Pick any Tealium audience or badge as a targeting rule. When a campaign is live, Personyze checks each visitor's Tealium data and shows the matching audience the right content.

Pull UTag data-layer variables

Reference any key in the UTag data object as a Personyze visitor attribute — then use it in targeting rules (e.g. promo value greater than 10) or print it as dynamic content.

Real-time, server-side match

Personyze retrieves the Customer Data Hub profile definition live, so targeting reflects the visitor's current Tealium audiences and badges — not a stale nightly export.

Personalize anything on the page

Once a Tealium variable is mapped, drive headlines, banners, offers, and recommendations from it — all in Personyze's no-code visual editor.

How it works

Connect TealiumIn Settings → Integrations, set your Tealium account name and profile ({account}/{profile}).

Choose audiences & badgesAdd a Tealium targeting rule; Personyze retrieves your CDH profile definition and shows the audiences and badges available to target.

Map UTag variables (optional)Add a JavaScript container that references the key in the UTag data object — preview available variables with the Personyze simulator.

Publish & personalizeGo live; matching visitors see the personalized content, and you can A/B test it with built-in testing.

FAQ

Common questions

How does Personyze connect to Tealium?

It's plug-and-play. In Settings → Integrations you set your Tealium account name and profile. Personyze then retrieves the visitor's Customer Data Hub profile in real time for targeting and dynamic content.

Can I target by Tealium audiences and badges?

Yes. Add a Tealium targeting rule and select the audience(s) or badge(s) you want; when the campaign is live, Personyze matches visitors whose Tealium data contains them.

Can I use UTag data-layer variables?

Yes. Reference a key in the UTag data object as a Personyze visitor attribute, then use it in targeting rules or insert it as a dynamic content variable that populates in real time.

Does it work in real time?

Yes. Personyze retrieves the Customer Data Hub profile live per visitor, so personalization reflects current Tealium audiences and badges.

Put your Tealium data on the page

Book a 30-minute demo to see Tealium audience and badge targeting running on your own site — or start free and connect your CDP today.