One store, at home in four countries.
The same bag shop, opened from London, Berlin, Chicago and Sydney. The currency, the delivery promise, the payment and returns notes and the reviews all change with the visitor’s country — and German visitors read German the store wrote itself. Switch the country below to see all four.
Bags built to be carried for twenty years
Full-grain leather and waxed canvas, cut and stitched in our Walsall workshop. Order by 9pm for next-day delivery anywhere in mainland UK.
Ordered at eight in the evening, and it was on my desk in Leeds before lunch.Verified buyer, Leeds · 4.8 from 2,300 UK reviews
One catalog, one campaign, a version for every country.
Put each currency in the feed
A price column per currency, set by the store, and a German title column beside the English one. Personyze shows the column you point it at — it does not convert and it does not translate.
Write each country once
The delivery promise, the payment and returns notes, a local review and, for Germany, the store’s own German copy: one variation per country, in one campaign.
Let the visitor’s location choose
IP geolocation picks the country on the first page view. A time-of-day rule set to the warehouse’s time zone picks the dispatch line.
How Personyze localizes one store for four countries.
Prices come from the catalog, not an exchange rate
Each product card reads the price column for the visitor’s country: £395, 459 €, $495 or A$749 for the same weekender, every one set by the store. The cart and checkout remain the store’s own, so a currency shown here is one the store actually sells in.
The delivery promise is the one that is true there
Next day by 9pm in the UK, two to three days from the EU warehouse for Germany, duties included in the US, a 3pm dispatch cut-off in Australia. Each is a variation of the same hero and top bar, targeted by country.
German visitors read the store’s German
Personyze does not translate. The German hero, top bar and notes were written by the store into the German variation, and the product names come from a German title column in the catalog.
Payment and returns follow the country
Invoice payment in Germany, fortnightly instalments in Australia, free post-office returns in the UK, a US returns address and duties in the total for the US. Three tiles, four versions, one campaign.
The proof is local
Each country sees a review from a buyer in that country and that country’s own review count. A buyer in Hamburg says more to Berlin than a buyer in Leeds does.
The cut-off is read in Sydney time
The Australian dispatch line uses a time-of-day condition set to the warehouse’s time zone, not the visitor’s, so Perth and Sydney see the same cut-off. After 3pm the line switches to tomorrow morning.
Questions about this example
Does Personyze convert prices between currencies?
No. Prices come from per-currency columns in the product catalog that the store fills itself, such as GBP, EUR, USD and AUD prices. The widget shows the column that matches the visitor’s country; the cart and checkout currency stay the store’s own setting.
Does Personyze translate the page into German?
No. The German version in this example is copy the store wrote into the German variation, with product names from a German title column in the catalog. Personyze decides which version a visitor sees, or sends them to the store’s own German site; it does not translate.
How is the visitor’s country detected, and how does the Sydney cut-off work?
The country comes from the visitor’s IP address on the first page view. The dispatch line uses a time-of-day condition set to Sydney’s time zone, so every Australian visitor sees the same 3pm cut-off, and a second variation takes over after 3pm.
Make every country feel like home.
Prices from your own currency columns, the delivery promise that is true in each country, and copy your team wrote — served by country, from one campaign.