Personyze’s Integration with Demandbase for ABM Personalization

Demandbase’s IP intelligence makes it possible to identify the companies behind your website visitors—even those who remain anonymous. By revealing details such as the visitor’s company name, industry, and other firmographic data, you gain the insights needed to deliver personalized, company-specific experiences.

When paired with Personyze’s personalization technology, you can create finely tuned on-site experiences. Using attributes like company size, industry, and revenue, which can be drawn directly from Demandbase’s service, you’ll be able to craft highly targeted campaigns that speak directly to each visitor’s unique business context.

Integrating Demandbase with Personyze unlocks an even greater range of personalization possibilities. Once it is turned on, what Demandbase knows about each visit reaches your Personyze account, allowing you to tailor Account-Based Marketing (ABM) campaigns and other initiatives. The Demandbase tag on your site looks up the company behind each visit; Personyze reads that answer off the page and serves the content that fits — usually during the first page view. See the Demandbase integration for every field it brings.

Demandbase ABM Personalization Use Cases:

• Personalized Homepage Banners:
  Tailor every aspect of your homepage header—from text to calls-to-action—based on ABM characteristics.
• Customized Case Study Recommendations:
  Instead of showing generic resources, present case studies and content that are highly relevant to the visitor’s industry and location.
• Dynamic Testimonials:
  Use your existing pool of testimonials as personalized recommendations. Display only the ones most applicable to each lead’s profile.
• Targeted Lead Forms:
  Combine existing data with Demandbase insights to streamline forms, making them more relevant and enticing for visitors.

How to Set Up Demandbase Integration:

1. Make sure the Demandbase tag (the script from tag.demandbase.com) runs on the same pages as the Personyze tag. It carries your Demandbase key — Personyze needs none.
2. In Personyze, open Settings → Integrations.
3. Open Demandbase, under Lead Intelligence.
4. Click Turn on Demandbase. Eight visitor attributes are created and start filling: company, website, industry, sub-industry, employee range, revenue range, audience and audience segment.
5. Add any other field from Demandbase’s answer by name under Another field — including the Account Connector fields your Demandbase admin shares with your website.

Did you know?
CRM-based targeting with Personyze opens up countless possibilities for refining your ABM strategies. By leveraging CRM data, you can show highly tailored content based on industry, job role, funnel stage, account type, and more. Visit our CRM targeting page to learn more about making the most of your CRM data in ABM campaigns.

Frequently asked questions

What data does Demandbase provide to Personyze?

Firmographics such as company name, industry, size, and revenue — used to personalize content per visiting account.

Do anonymous visitors get personalized too?

Yes, when Demandbase recognizes the company: its tag identifies the company behind many anonymous B2B visits, and Personyze tailors the page for it. Home and mobile connections often resolve to no company — those visitors see your default page.

Get started

Book a demo or view plans to get started.