Personalization Example

One store, tailored by AI recommendations.

See how an e-commerce homepage adapts its product recommendations to each shopper’s behavior and intent — powered by Personyze AI. Drag the slider to compare generic vs personalized.

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⚡ Before & after — drag to compare

Robert — Interested in Tablets Persona A

Viewed iPads and accessories. Hero features the latest iPad and top-selling tablets.

Hero: latest iPad promo
Carousel: “Most popular tablets”
CTA: “Shop iPads & Accessories”

James — Gaming Enthusiast Persona B

Previously bought Marvel’s Spider-Man (PS4). Hero spotlights Spider-Man and recommends more games.

Hero: Spider-Man PS4 banner
Recommendations: trending PS4/PS5 titles
CTA: “Explore PlayStation Games”

Homepage personalized for gamer persona (Spider-Man PS4)

Homepage personalized for tablet persona (iPad focus)

How it works

Built with Personyze — in three steps.

Built with PersonyzeProduct Recommendations Behavioral Targeting Dynamic Content A/B Testing

Detect

Personyze tracks each shopper’s browsing, cart, and purchase behavior in real time.

Decide

The AI recommendation engine picks the most relevant products for that shopper.

Render

The product grid and recommendations update live — no page reload, no developer.

Under the hood

How Personyze personalizes this store.

Every change you see is driven by a real Personyze capability. Here’s what powers the experience.

Personas & What Changes

Persona A — Robert (Interested in Tablets)

Hero: latest iPad promo and tablet imagery.
Recommendations: “Most popular tablets.”
CTA: “Shop iPads & Accessories.”

Persona B — James (Gaming Enthusiast)

Hero: Spider-Man PS4 banner with game artwork.
Recommendations: trending PS4/PS5 titles.
CTA: “Explore PlayStation Games.”

Home Page Experience

The top of the page changes immediately after identification. The hero headline, visual, and first carousel introduce the most relevant category. Below the hero, the “You may like” row continues with items consistent with the visitor’s current interest (tablets vs. console games).

Signals Used

Recent views & purchases: e.g., iPads and accessories vs. Spider-Man (PS4).
Affinity/category interest: tablet category vs. PlayStation games.
Session context: current visit hints reinforce the selected hero and carousel.

What exactly changes on this page?

Hero banner content, the first recommendation carousel, and the main CTA.

Is this limited to these two personas?

No—additional personas can map to different heroes, carousels, and CTAs in the same layout.

Demo — home page adapts hero, first carousel, and CTA for each shopper persona.

Build your own

Personalize your store like this.

This recommendations example runs entirely on Personyze — AI-driven product recs, behavioral targeting, and dynamic content. Build the same for your store, no code required.

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