Recommendation Algorithms Explained: Collaborative Filtering, Bought-Together, Trending, and More
Recommendation widgets all look the same from the outside — a row of products or articles under a heading. What actually decides whether they lift revenue or just fill space is the algorithm behind them. Match the right one to the placement and you get relevance; pick wrong and you get noise. Here are the […]
Personalization ROI: The Metrics That Actually Matter
Personalization ROI is both easy to overstate and easy to under-measure. Teams celebrate impressions and clicks that never tie to revenue — and, just as often, count “reach” that never actually happened, because an action fired but was never seen. Let’s fix both: the metrics that actually matter, and the Personyze-specific nuances that keep them […]
Personalized Lead Generation: How to Capture More — and Better — Leads
Lead generation isn’t really about collecting more form fills. It’s about getting the right people to raise their hand at the right moment — and then acting on them fast. Yet most sites show every visitor the same static form, in the same spot, with the same generic message, and then wonder why conversion is […]
Does Personalization or A/B Testing Slow Down Your Site? The Real Page-Speed Impact
The most common objection to adding personalization or A/B testing is speed: won’t another script drag down load times and wreck my Core Web Vitals? It’s a fair worry — a badly built testing script genuinely can slow a page. But with a modern asynchronous script, the real-world cost is small: on the order of […]
Does A/B Testing or Personalization Hurt Your SEO? How They Affect Your Rankings
Plenty of marketing teams hold back from A/B testing or personalizing their site because they’re afraid it will confuse Google and sink their rankings. The reassuring news: done correctly, neither one hurts your SEO — Google explicitly supports A/B testing — and the better experience can even help indirectly. Done carelessly, with cloaking, the wrong […]
Product Recommendation Examples: 14 Personalized Ways to Sell More
Most product discovery no longer happens through your menu or your search bar. It happens in the strip of suggestions that says “you may also like,” “frequently bought together,” or “recommended for you.” Those blocks quietly do a huge share of the selling — if they show the right thing to the right person. Related: […]
Visitor Targeting in Personyze: The Traits Behind Segmentation and Behavioral Targeting
The visitor traits Personyze tracks — device, location, company, behavior, and CRM — and how to use them for segmentation, behavioral targeting, and on-site targeting.
Personyze’s New A/B Testing UI: Easier Setup, Auto-Pick Winners, and Clearer Results
A tour of Personyze’s redesigned A/B testing UI — traffic splits, assignment methods, auto-pick winners, and a results dashboard with per-KPI tabs and segments. Try both live.
Best-Performing Landing Pages: How Relevance, Personalization, and Testing Win
The best-performing landing pages win on relevance, personalization, and A/B testing — not templates. Includes an AI prompt for per-persona copy, and why you don’t need a hosted landing-page tool.
The Benefits of Bundle Sales: How Bundling Lifts Your Average Order Value
Bundle sales are one of the highest-ROI ways to lift average order value. The benefits of bundling, the types to run, and how to set up a bundle sales promotion.