Clearbit Is Gone: What to Use for Firmographic Enrichment on Your Website Now
HubSpot has sunset standalone Clearbit. What on-site personalization actually needs from an enrichment source, the vendors that work in real time, and how to switch without rebuilding campaigns.
VWO and AB Tasty Are Combining: What the Merger Means for Your Testing Stack
VWO and AB Tasty announced they are combining. What the merger means for customers of either platform, the questions worth asking at renewal, and where Personyze fits as an alternative.
Letting an AI Chat Offer a Discount — Safely
It cannot invent a deal, and it will not hand the code to whoever asks. It reads an offer you typed, to an audience you chose.
Open the Chat With an Answer, Not a Question
The assistant can work out its opening line before the window opens — on the visitor’s own industry or city — and name a discount only to the audience entitled to hear it.
Hosted Landing Pages: Personalized on the Server, Fast from the CDN
A whole page built in the same Canvas, living at its own address — resolved per visitor on the server before it is sent, delivered from the CDN, with copy that carries their company and industry and a second version behind the same URL whenever you want a test.
An AI Chat Agent That Knows Who It Is Talking To
It answers from your own pages and catalogue, already knows the person asking, and hands over to a human the moment it should — with a different assistant for each audience.
Personyze Is Now a Claude Connector: Build Personalization Campaigns by Asking
Personyze is now available in the Claude connector directory. Connect it once, and you can build and review website personalization campaigns from inside a Claude conversation — no switching to the panel, no dev ticket, no template gallery. Here it is running end to end: Add Personyze to Claude → What this actually does You […]
Rules-Based vs AI Personalization: Which Decisions Belong to Which
Every personalization vendor now leads with AI, which makes the honest version of this comparison harder to find. So here it is: rules-based and AI-driven personalization are good at different things, and nearly every working programme runs both. The interesting question isn’t which wins — it’s which decisions belong to which. What each one actually […]
AI Visibility: Getting Found by Assistants Is Only Half the Job
“AI visibility” usually means one thing in practice: getting cited when someone asks ChatGPT or Claude to recommend a tool. That’s real, and worth working on. But it’s only half the problem, and the neglected half is the one that compounds. There are two distinct questions. Can an assistant find and cite you? And can […]
AI in the Personyze Editor: Targeting Rules, Element Edits and Page Rewrites
The Personyze AI agent gets the attention, but most day-to-day AI use in Personyze happens somewhere quieter: inside the editor, while you’re already building something. Three assistants sit at three different altitudes — a rule, an element, a whole page — and each removes a specific kind of tedium. 1. The AI Targeting Assistant — […]