Whats Under the Personalization Hood?
Components of a Product Recommendation Engine Recommendations are a highly effective way of increasing just about every metric of website performance, from engagement to cart value at checkout, but what’s actually going on under the hood of a product recomendation engine? If you’re thinking about implementing product recommendations on your ecommerce store, it can be […]
Personalization for Travel Sites
Travel website personalization is well worth the effort. Planning for travel can be stressful for customers, so when they have a smooth, personalized experience with a travel brand, they remember it, and they return to that same brand for their next vacation. Here are a few easy wins for travel websites looking to incorporate personalization […]
Personalization for Fashion Websites
Fashion website personalization is a key component of success in the online clothing and apparel space. As with any other online shopping experience, customers increasingly expect it to be tailored by algorithms to their interests because of their experiences with highly personalized major players in the space. Personalizing a fashion website can make use of […]
Behavioral targeting for E-commerce
Targeting for ecommerce personalization can be a powerful tool, allowing you to show the right messaging and offers to the right customer at the right time, for a highly optimized and tailored online shopping experience. Different customer segments have different needs and desires, and with ecommerce targeting, you can address them all, without cluttering up […]
Harnessing Marketing Psychology to Boost Conversion with Social Proof, Scarcity, and Urgency Messaging
As an ecommerce business, you want as many shoppers as possible to complete their checkout, and spend as much as possible in doing so, and social proof and urgency messaging are one of the most powerful ways to accomplish that. This is because these methods tap into your customer’s psychology. The primary reason people don’t […]
SaaS Personalization: Strategies and Examples That Convert
Personalization for SaaS (Software-as-a-Service) websites is a unique challenge, and many companies aren’t sure where to start. Yet there are a few tried-and-true SaaS personalization strategies that are relatively easy to implement and practically guaranteed to lift conversion. There’s almost always some variation based on the peculiarities of each service and its market niche, but […]
Using IP Intelligence to Unmask B2B Visitors for Account Targeting
In B2B personalization and targeting, one of the key strategies is to use IP intelligence or ABM data, to know critical information about leads on the website. This is especially relevant to things that can’t be otherwise known by first-party data alone, such as how they’ve interacted with your website, and if they haven’t filled […]
Add-Ons for Ecommerce Recommendation Widgets examples
Here are a few examples of the kinds of add-ons that you can use on your product recommendations with Personyze to cultivate engagement and increase conversion using social proof, scarcity messaging, and other add-ons. Social proof There are several types of social proof add-ons that can be used to spice up your recommendation widgets, and […]
Tealium Integration with Personyze
Tealium is a customer data hub that lets companies orchestrate their marketing and customer-data efforts in one place. If you use Tealium, the Tealium integration with Personyze lets you put that data to work for on-site personalization across channels. Personyze has a plug-and-play Tealium integration: add your Tealium API key, tell Personyze which Tealium data […]
Personalize Emails with Embedded Product Recommendations in Any ESP
You can use Personyze to personalize emails in MailChimp, Omnisend, ConstantContact, ActiveCampaign, Hubspot, or any similar provider using Personyze’s embedded email recommendations. Doing so is incredibly easy, and allows you to place recommendations in front of the customer every chance you get, even in transactional emails, invoices, or shipping updates, for highly effective email personalization. […]