Build a Personalized Website With AI: Six Setups, Each Started With One Button

A personalized website used to be a project: find your audiences, write a version of each page for them, choose what to recommend where, collect reviews and offers, then build all of it and test it. Most sites never got past the first page.

Personyze now builds those parts for you. In New campaign, six cards set up their part with AI: Personyze reads your site, your products or your articles, builds that part of your site for each visitor, and hands it to you to check. Most ask once whether to Set it up for me or go step by step, and once yours exists, the card opens it again.

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Your pages, for each audienceFinds your audiences and writes your hero, message bar and more for each.You: You check the segments and approve each version

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Product recommendationsReads your products and what visitors look at, and places each widget in your look.You: You check each widget, then publish

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Content recommendationsReads your articles and what readers read, and places Read next and Recommended for you.You: You check each widget, then publish

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ReviewsPicks the strongest of your real reviews, never rewritten, and puts them under your buy button.You: You decide what changes in your reviews

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PromotionsWrites offers from your own catalog and shows them in a promotion bar.You: Each stays a draft until you approve it

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AI chatReads the pages it should answer from and drafts its greeting, rules and starter questions.You: You ask it five test questions first

What follows is each setup in turn, with a short film of it where there is one.

1. Your pages, a version for each audience

The AI reads your site and makes your own pages speak to each visitor’s segment: your hero, a message bar, your pricing table, your form and more, in words written for that segment. It finds the audiences your pages speak to, you check them, and it writes the versions from what your site already says, two for a hero so they can compete. You approve each one. Once live, each visitor sees their segment’s version, and a share of each segment keeps your page as it is, so every version is measured against it. Automated personalization with AI walks through it screen by screen.

2. Product recommendations for your whole store

Set it up with AI on the Product Recommendations card reads your products from your store, your feed or your product pages, checks what your visitors view, add to the cart and buy, reads your kind of shop, and places each widget on your home, product and cart pages in your store’s look, drawn on a picture of your own page. The last step lists every widget, the page it goes on and what it shows today. Each visitor then gets their own picks, and a widget shows something useful from the first visit.

3. Content recommendations for your articles

The same idea for a blog, a publisher or a help center. Content recommendations, set up with AI, reads your articles, their titles, pictures and dates, sees what your readers read, and finds a spot for each widget on your own pages, on a computer and a phone:

• Read next on article pages, picked for each reader from the article they are reading.
• Recommended for you on the home page, from what they and readers like them read (see content recommendations).
• Recently read on the home page, the articles this reader read, to go back to.

Until reads come in, the widgets show your newest and most read articles, and become personal by themselves. A store with articles can also pair each article with the products it is about, both ways.

4. Reviews, the strongest ones where visitors decide

Reviews, set up with AI, counts the reviews you have and finds the review platform your site runs, such as Trustpilot, Judge.me or Yotpo. It picks the strongest of your real reviews, their own stars and words, never rewritten, and finds their spot: right under the buy button of your product pages, or just before your form on a business site. Reviews in the visitor’s language come first, and so do those from their country when enough reviews carry one.

Picking can follow simple rules, free, or AI can put the strongest first; the AI only orders your reviews and writes nothing. Anything that would change your reviews, such as publishing one that waits or featuring the picks, happens only when you publish to live, and you are asked first.

5. Promotions, written from your own catalog

Promotions, set up with AI, finds your products on sale, your recent arrivals, what sells less than last week and what you have plenty of, writes a headline, a line and a button for each, and adds a promotion bar along the top or the bottom of every page. On a category page the bar shows that category’s promotion.

You keep, drop or reword each one. The words are checked against your catalog before you see them, and the setup never makes a code, a discount or an end date your catalog does not give. The promotions it saves are drafts: your testing devices see them, live visitors never do, until you approve them in the Promotions list.

6. An AI chat that answers from your site

AI Search & Chat, set up with AI, picks the pages your AI chat should answer from, such as help, delivery, returns and your products on a store, or what you do, pricing and documentation on a business site. It drafts the chat’s instructions, greeting and starter questions from what it read, adds rules such as never making up prices or delivery dates that are not on your pages, and puts a chat bubble on every page.

Before anybody sees it, you ask it five test questions drafted for your kind of site, and each answer shows the pages it came from. A setting you had already set is never changed, and the setup never publishes live.

And for any campaign: targeting from one sentence

Not every campaign starts from a setup card. For the ones you build yourself, describe who should see it in one sentence and the AI writes the targeting rules, each one yours to change, with a forecast of how many visitors they reach.

What the AI keeps to, and what waits for you

Every setup builds; none of them decides alone. Each keeps to what your site, catalog or reviews actually say, and the step that reaches your visitors is yours:

Publish to staging shows a setup on your own testing devices only, with a preview link for each page. The QA step then lets you open your site as any kind of visitor before anyone else sees it.

Where to start

• Add the Personyze tag to your site, and set a goal, so what the setups build is measured by what it leads to.
• Pick the part with the most traffic behind it. A store usually starts with product recommendations or its pages for each audience; a publisher with content recommendations; a business site with its pages and reviews.
• Start the AI setup on that card in New campaign, let it build, and check what it built.
• Publish to staging, look at it on your own pages, then publish live and move to the next card.

Questions people ask