Recommendation Algorithm Types

The more data your feed contains, the more rich and dynamic your product recommendations will be. The most essential things to include are:

1. Product Title
2. Product Listing URL
3. Product Image URL
4. Price
5. Product Description
6. Interest Categories for each product (click here to read more about interests)
7. Product ID (SKU, or similar unique ID)

Some additional product data that are helpful to have are:

1. Sale Price
2. Cross-Sale SKUs
3. Up-Sale SKUs
4. Brand
5. Secondary Interest Categories
6. Seasonal product associations (sells more in the Summer/Winter)
7. Availability (In Stock or not)

For content, the requirements are fewer, and the key essentials are:

1. Content Title
2. Content Page URL
3. Content Image URL
4. Author
5. Content Description
6. Interest Categories for each article (click here to read more about interests)
7. Content ID (SKU, or similar unique ID), if applicable

You’ll also need to tell Personyze which column corresponds to which value, in your Personyze product feed.

Yes, if your product inventory or content catalog exists in the form of any type of feed or spreadsheet, it’s possible to integrate it with Personyze. The default formats our system works best with are .CSV, RSS feed, .XLS, and similar.

Yes, filters for one or more demographics can be added to any recommendation algorithm or widget.

Yes, you can show as many display widgets with as many designs and algorithms as you want, throughout your site, emails, and apps.

Yes, every recommendation widget can be targeted to individual audience segments, such as only returning visitors for Buy It Again recommendations.

This will depend on a few different factors, including your site traffic, volume of products or content, and whether or not Personyze is starting from scratch.

It’s possible to upload past interactions data, such as past ecommerce transactions of users, to give the algorithms a head-start, and if such data is available this is highly advisable. The Personyze team will help you with this process.