Demandbase integration

Demandbase knows the account. Personyze changes the page for it.

If Demandbase runs on your site, it already knows the company behind many anonymous B2B visits, and whether it is one of your target accounts. Turn it on in Personyze with one click and that answer becomes part of the visitor profile — company, industry, size, your Demandbase audiences and the Account Connector fields you share with your website — so headlines, case studies and calls to action follow the account. No key, no code.

Start Free →Or book a demo

Demandbase+Personyze

Company lookup

Demandbase audience contains Target AccountsDemandbase industry is Software

Fernhill SoftwareSoftware · 1,000–4,999 employees · audience: Target Accounts

ABM hero

Ridgeway FoodsFood manufacturing · $50M–$100M revenue · journey stage: Engaged

demo offer

No company recordedhome connection — Demandbase returns nothing, so no attribute is set

default page

Answered by Demandbaseits tag on your page: company, firmographics, audiences and your Account Connector fields — during the first page view

→

Demandbase on your sitethe tag you already run · no key, no code

Demandbase identifies, Personyze acts. Personyze reads the answer the Demandbase tag already fetched for the page. It does not call Demandbase, and sends nothing anywhere else.

Trusted by teams at

Why it matters

Your target accounts belong on the website, not only in the ads.

Demandbase is where many B2B teams keep their target accounts, segments and journey stages, and the Demandbase tag looks up the company behind each visit anyway. Personyze reads that answer off the page and acts on it during the same visit: a target account sees the page your ABM program was built for, a bank and a software company read different headlines, and an account late in its journey is led to a demo.

Personyze does not identify anyone here, and does not call Demandbase. It reads what your Demandbase tag has already fetched for the page. Companies Demandbase does not recognize, and most home and mobile connections, record nothing, so your default page stays the default.

What you can do

What Demandbase + Personyze unlocks

Personalize for target accounts

Your Demandbase audiences and audience segments arrive as visitor attributes. Show a target account its own hero, its industry’s case study and a direct line to sales, from its first page view.

Target by firmographics

Company, website, industry, sub-industry, employee range and revenue range. Show banks a compliance story and retailers a peak-season one; send enterprise visitors to a demo and small teams to a trial.

Use your Account Connector fields

The fields your Demandbase admin shares with your website — segments, scores, journey stages, CRM fields — can be added by name. A journey stage set in Demandbase decides which call to action the page shows.

Measure it

Every experience built on Demandbase data is an ordinary Personyze campaign, so it can be A/B tested against the default page and read per audience.

How it works

Set up in one click

Keep the Demandbase tag on your siteThe script from tag.demandbase.com that Demandbase gives you — installed directly or through Google Tag Manager — on the same pages as the Personyze tag. It carries your Demandbase key; Personyze needs none.

Click Turn on DemandbaseIn Personyze, open Settings → Integrations → Demandbase, under Lead Intelligence. One click creates eight visitor attributes and starts filling them: company, website, industry, sub-industry, employee range, revenue range, audience and audience segment.

Add any other fieldDemandbase returns many more fields. Type a field’s name under Another field — a city, or an Account Connector field such as “custom_fields_Journey Stage” — and click Add.

Target the accountBuild a rule on any of them — audience contains Target Accounts, industry is Software — and use it in any campaign, audience or report.

FAQ

Common questions

Do I need a Demandbase key or any code?

No. The Demandbase tag on your site already carries your Demandbase key and looks the company up on every visit. Personyze only reads the answer the tag has fetched, so there is nothing to paste and no key to enter — one click turns it on.

What do I need?

A Demandbase subscription with the Demandbase tag on your website, and the Personyze tag on the same pages. If a consent tool holds the Demandbase tag back until a visitor accepts, the fields arrive once they accept.

Which fields do I get?

Eight out of the box: company, website, industry, sub-industry, employee range, revenue range, audience and audience segment. Any other field in Demandbase’s answer can be added by name, including the Account Connector fields your Demandbase admin shares with your website — they appear as “custom_fields_” followed by the field’s label.

How fast is the company available?

The Demandbase tag looks the company up while the page loads, and Personyze records each field as soon as it appears — normally during the first page view, but not in its very first instant. When a rule excludes visitors by company or audience, switch on “Only match after a value is recorded” so “not known yet” is not read as “does not match”.

Will every visitor be identified?

No. Demandbase recognizes companies whose network it can resolve; home broadband and mobile connections often do not resolve to a company, and then nothing is recorded. Testing from home usually shows no company — try from an office network Demandbase recognizes.

Does Personyze call Demandbase?

No. Personyze reads the answer the Demandbase tag already gave your page and keeps it on the visitor’s profile in your Personyze account. Nothing extra is sent to Demandbase or anywhere else.

Demandbase knows the account. Let the page know it too.

Click once, and your target accounts get their page on their next visit. Or book a demo and we will show it on your site.