Personyze's Integration with Leadfeeder for ABM Personalization

Achieve maximum ABM optimization with Leadfeeder data combined with the Personyze personalization engine. Powerful targeting and recommendations combine with detailed knowledge on individual companies and leads, to provide the maximum digital ABM marketing possible.

Leadfeeder allows you to find what company each individual visitor is associated with, or even their individual role and other variables, putting critical data into your hands for personalization. 

Combined with personalization technology, this allows you to create highly targeted, laser-focused experiences on your site based on variables like company size, industry, role in company, annual revenue, or many other variables that can be acquired from the Leadfeeder service. Personyze provides the ultimate in mobilization of Leadfeeder data

Leadfeeder ABM Personalization Examples:

Here are some specific use cases that may help you understand the power available in an integration like this.

  • Homepage Banner: Change the text, image, call-to-action, button, and every element of your homepage header based on ABM characteristics, using Personyze. 
  • Recommend Case Studies: Case studies and other content assets no longer have to be generic, but what you show can be highly relevant to an individuals industry or role, based on Leadfeeder data. 
  • Dynamic Testimonials: You can treat your catalog of customer testimonials like a recommendation, and show only those that are specifically relevant to the individual lead, based on their Leadfeeder data variables.
  • Targeted Lead Forms: For the information you don’t already have, you can utilize Leadfeeder data to make the forms specifically relevant to the user, and therefore more appealing.

Setting Up Leadfeeder Integration

Personyze’s Leadfeeder integration setup is incredibly easy, and can usually be completed in 5 minutes or less:

  1. Get your Leadfeeder API key.
  2. Find the Integrations menu in Personyze, under Settings.
  3. Select Leadfeeder.
  4. Enter the Leadfeeder API key and ID.
  5. Click “Add New Property” to add whichever properties or variables are relevant from Leadfeeder, for use in your personalization.

Did you know?

CRM targeting applications of Personyze that are useful for ABM strategy in a B2B context are nearly limitless. You can show uniquely tailored content based on industry, role in company, stage in your funnel, account type, and many more. Take a look at our CRM targeting page for more information on how to best utilize your CRM data, in your ABM optimization.