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For B2B marketing teams

B2B personalization that starts before the form fill.

Most B2B visitors never identify themselves. Resolve the company behind them via reverse-IP integrations, sync your CRM — and your site personalizes by industry, size, and deal stage from the very first pageview.

Works with your stack — HubSpot, Salesforce, Clearbit, 6sense & more

G24.8 / 5 on G2 Capterra4.6 / 5 on Capterra
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anonymous trafficnamed accounts

Most of your visitors never fill a form. Reverse-IP integrations put a company name, industry, and size on them anyway.

1 pitchper-industry

Banking buyers and startup founders used to read the same homepage. Now each sees the argument written for them.

1-size-fits-none1:1 personalization

Accounts that see relevant proof and CTAs convert to pipeline at multiples of those who don’t. Most B2B sites still pitch everyone identically.

Use cases

What personalization looks like for B2B traffic.

Every capability below runs on one AI-powered visitor profile — behavior, firmographics from your integrations, and CRM data — from anonymous first click to closed-won.

Acme Financial · Banking · 2,400 seats — identified on the first pageview.

Identify companies behind anonymous traffic

Reverse-IP integrations — Clearbit, 6sense, IPLocate, Leadfeeder — resolve visitors to companies, so industry and size become targeting conditions before any form fill.

Banking visitor — homepage flips to the financial-services version

Homepages by industry & company size

A banking visitor sees the financial-services pitch; a startup sees the startup one — same URL, AI-decided per account.

PAGE RENDERS FOR THE ACCOUNT & INDUSTRY

ABM pages for target accounts

Landing pages and on-site sections that render for the account — named greeting, relevant proof, the right CTA for their stage.

DEAL STAGE: DEMO BOOKED
Site shows demo-prep content

CRM-aware experiences

Sync HubSpot or Salesforce and the site responds to deal stage — prospects get positioning, open opportunities get demo-prep, customers get expansion.

Visitor: Banking · 2,400 seats
★★★★★“Rolled out across our finance team in a week”

Proof that matches the vertical

Case studies, testimonials, and customer logos rotate by industry and company size — a banking visitor sees banking proof, not generic praise.

Enterprise visitor detectedSkip the form — book straight with our team
Book a demo

Lead capture tuned by firmographics

Enterprise accounts get a direct path to sales; smaller teams get self-serve — forms, CTAs, and offers match who’s actually looking.

Picked for their industry

Educate the buying committee

Guides, docs, and case studies recommended by industry and reading history — every stakeholder who lands gets the next right thing to read.

VARIANT A — DEMOS / VISITOR
Winner
VARIANT B — DEMOS / VISITOR

Test messaging per segment, measure in pipeline

A/B test value props, CTAs, and proof per industry and account tier — measured in demos and pipeline, not clicks.

The journey

One account’s path, orchestrated.

This is B2B website personalization in practice: every touch below is a campaign from this page — same account profile, right channel, right moment.

Sophie · Acme Financial

Anonymous visit → booked demo in 5 days

Journey running live
Day 0

Company identified

Banking case study, front and center

A reverse-IP integration resolves Acme Financial on the first pageview.

Day 1

Pricing, personalized

ENTERPRISE

Firmographics reorder the pricing page — SSO, SLA, and security lead.

Day 2

The committee reads

Picked for banking teams

Three stakeholders land; each gets industry-relevant next reads.

Day 4

Retargeted at open

Your FinServ implementation guide
Picked at open

The nurture email renders fresh, account-relevant content.

Day 5

Demo booked

15Demo booked — FinServ team

The ask matches the account — and lands.

David · Acme (in pipeline)

CRM record → closed-won in 10 days

Journey running live
Day 0

Known account returns

Welcome back · AcmeSite flips to in-pipeline mode

CRM sync says demo booked — the pitch stops, the prep starts.

Day 2

Deal-stage content

Integration checklist for Thursday’s demo

The homepage surfaces exactly what moves this deal forward.

Day 5

New stakeholders arrive

Same account · 3 new visitorsEvery stakeholder sees the Acme experience

Committee members get continuity, not the generic pitch.

Day 8

Proposal stage

Your proposal walkthrough
Picked at open

Follow-up email content matches where the deal actually is.

Day 10

Expansion closed

Closed-won — site flips to customer mode

From CRM record to revenue — the site worked the deal too.

How it works

Live on your site before the next campaign.

No re-platforming, no dev queue. One tag and your first account-aware experience can ship the same day.

1

Add one tag

A single script starts profiling every visitor — behavior, source, device, and content history, from the first pageview.

2

Connect identification & CRM

Plug in a reverse-IP integration (Clearbit, 6sense, IPLocate) and sync HubSpot or Salesforce — industry, size, account, and deal stage become targeting conditions.

3

Personalize by account & industry

Visual editor, campaign builder, and an AI copilot that drafts campaigns and copy with you. Marketing ships account experiences the same week.

Free plan · 5K page views · no credit card

Under the hood

One platform doing the heavy lifting.

Every account-aware campaign on this page runs on the same engine — nothing to stitch together, everything reporting to one place.

BEHAVIORCOMPANYCRMSTAGEGEOSOURCE
The engine

One tag, one account profile

Behavior, firmographics from your integrations, and CRM fields unified per visitor — the profile Personyze’s AI reads on every pageview to decide what each account sees.

Campaign performance dashboard
Proof

Analytics & pipeline reporting

Every campaign measured against demos, pipeline, and expansion — per industry, per account tier — in dashboards built for marketers, not analysts.

Personyze managed service team
Backup

Managed service, when you want it

Our team can design, build, and optimize account-based campaigns with you — from your first industry homepage to full ABM programs.

Plugs into the stack you already run

Identification-agnostic by design — bring any reverse-IP or enrichment provider; firmographics flow in, on-site behavior flows back to your CRM.

HubSpotHubSpot
SalesforceSalesforce
SegmentSegment
Clearbit
6sense
IPLocate
Leadfeeder
ZoomInfo
Marketo
HubSpotHubSpot
SalesforceSalesforce
SegmentSegment
Clearbit
6sense
IPLocate
Leadfeeder
ZoomInfo
Marketo
See all integrations →
In production
B2B and enterprise teams run on Personyze — and say so.
★★★★★

“We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.”

KKKate KotzeaClick RainClick Rain
★★★★★

“Easy to use — we trained teams in other regions on it quickly.”

KDKaren DelgadoCemexCemex
★★★★★

“Simple. Affordable. And does its primary function — recommendations — far better than tools that cost multiples more.”

Mike H.RefrigiWearRefrigiWear

G2 ★ 4.8 / 5·Capterra 4.6 / 5·trusted by 1,500+ marketing teams

Common questions

B2B personalization, answered.

What is B2B website personalization?

B2B website personalization is the practice of adapting a company’s site to each business visitor — identifying the company behind anonymous traffic, then tailoring homepages, proof, and CTAs by industry, company size, and deal stage. Instead of one pitch for every visitor, each account sees the version built for buyers like them.

How does company identification work?

Through reverse-IP integrations such as Clearbit, 6sense, IPLocate, or Leadfeeder: the visitor’s network resolves to a company, and its industry and size become targeting conditions instantly. Match rates vary by provider and traffic mix — and everything falls back gracefully when there’s no match.

What about visitors you can’t identify?

They still get personalized experiences from behavior — pages read, source, geography, device, and engagement all work without knowing the company.

Does it sync with our CRM?

Yes — HubSpot, Salesforce, and most CRMs connect via native integration or API, so account, lifecycle stage, and deal stage drive what the site shows.

Is this the same as ABM?

It’s the website layer of ABM: target-account lists, per-account experiences, and firmographic segmentation on your own site. See account-based marketing.

Is it compliant with GDPR?

Yes — firmographic identification is company-level rather than personal, and tracking is consent-aware with EU data options and full control over what is stored.

What does it cost?

Plans scale by page views from free to Enterprise — see transparent pricing. Reverse-IP providers are licensed separately.

Ready when you are

Stop pitching every account the same way.

Start free, connect your identification stack, and let your site treat Acme like Acme.