B2B Manufacturing Personalization
Watch one distributor site re-rank its featured category, product recommendations, and reorder essentials for every buyer — by account, industry, and role. No code.
One distributor site. A catalog that knows each account.
Switch between the three buyers below — or let it auto-play — and watch the homepage re-rank its featured category, recommendations, and reorder essentials.
One catalog that adapts to each account.
Personyze unifies each buyer’s account, industry, role, and order history into one live profile, then leads with the products most relevant to their operation — automatically.
Detect
Personyze unifies each buyer’s account, industry, role, branch, order history, and browsing into one live profile.
Decide
Its algorithms rank the products, categories, and reorder items most relevant to that account — a construction buyer, a plant maintenance engineer, or a returning wholesale account.
Adapt
The homepage, category pages, and recommendations re-rank in real time — with each account’s pricing — no developer tickets.
Every part of the experience
From the homepage hero to reorder essentials, Personyze tailors what each buyer sees — one catalog that gets every account to the right products faster.
Featured category
Lead the homepage with the category each account is most likely to buy — based on industry, role, and order history. Learn more →
Recommended products & categories
Rank and surface the products most relevant to each account, instead of the same catalog front page for everyone. Learn more →
Account & contract pricing
Show each account its own contract pricing and availability throughout the catalog, not generic list prices.
Reorder & frequently ordered
Bring back each account’s frequently ordered items and consumables for one-click reorder.
Industry & role targeting
Tailor categories and messaging to the visitor’s industry and role — procurement, maintenance, or operations. Learn more →
Returning accounts
Greet logged-in accounts with their catalog and orders, and guide new visitors to the right industry hub. Learn more →
Quotes & bulk
Surface quote requests, bulk break points, and lead times for the items each account buys at volume.
Campaign & A/B testing
Test heroes, category order, and messaging by industry or account segment to learn what drives orders. Learn more →
Relevant catalogs are orders that get placed.
Industrial catalogs are huge. When the site leads with the products an account actually buys, buyers find and reorder faster — and you grow share of wallet from the accounts you already have.
The right products, first
Each account sees the categories and items relevant to their operation — not a generic catalog they have to dig through.
Faster through a huge catalog
Surfacing the right products and account pricing helps buyers find and order without wading through thousands of SKUs.
One-click reorder
Frequently ordered items and consumables surface instantly, turning routine purchasing into repeat orders.
More orders per account
Leading with relevant products and pricing grows order size and share of wallet from the accounts you already serve.
B2B personalization, answered
Common questions about personalizing a B2B manufacturing or distribution site with Personyze.
What is B2B website personalization?
What can an industrial distributor personalize?
How are product recommendations ranked?
Does this require developers?
Does it work with account-based pricing and our ERP?
Is this only for the homepage?
One catalog. The right products for every account.
Personyze brings complete website personalization — featured categories, product recommendations, and account pricing tailored to each buyer — on top of the B2B site and catalog you already run.