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Push notification ROI calculator

Push notification ROI calculator

Most visitors leave and never come back. Web push lets you bring opted-in visitors back with a single tap — no inbox, no ad spend. See what re-engaging them is worth.

What are push notifications worth?

Estimate the added revenue from re-engaging visitors with web push — opt-ins, sends, and the visits they drive back. Adjust the inputs to match your site.

What type of site do you run?
How many visitors reach your site each month. A share of them will opt in to push.200,000
Share of visitors who subscribe to web push. With a good prompt, ~15% of a site\u2019s audience can opt in (industry benchmarks).8%
How many push notifications you send each subscriber per month. More sends drive more return visits, but too many (over ~5/week) increase opt-outs.8
Share of delivered notifications that get clicked, bringing the subscriber back. Web push commonly runs 3\u20137%, and re-engagement / cart campaigns higher.5%
Of the visits push brings back, the share that convert. Push subscribers are high-intent (they opted in), so this is often strong.6%
Average revenue per conversion from a returning visit, used to turn return visits into revenue.$80
From web push re-engagement
Push subscribers16,000
Return visits / mo+6,400
$30,720
added revenue per month
$368,640
added revenue per year from re-engagement
16,000 subscribers × 8 sends × 5% CTR → return visits & orders

Estimates only — built to show the value of push re-engagement, not a performance guarantee. Over-sending increases opt-outs; the value assumes a sustainable cadence. Benchmarks are grounded in published web-push data.

How the math works

A visitor who leaves vs. one you can bring back

Most visitors leave and are gone for good. If they opt in to push, you own a direct line to bring them back — no inbox to fight through, no ad to pay for. One tap and they're on your site again.

1Opt-ins build a direct channel

A share of your visitors subscribe to push, giving you a way to reach them again without an inbox or ad spend.

2Relevant sends bring them back

Back-in-stock, price drops, and timely offers earn the click. Web push subscribers are high-intent — they opted in.

3Cadence is the catch

More sends mean more return visits, but over-sending drives opt-outs. The value assumes a sustainable, relevant cadence.

In Personyze

Personalized push, triggered by behavior

Personyze sends web push tied to what each subscriber did — products viewed, cart contents, price drops, back-in-stock — on unified visitor data, automatically and at the right moment. Built in a visual editor, no developer required.

  • ✓
    Behavior-triggered push: cart, browse, back-in-stock, price drop.
  • ✓
    Personalized per subscriber from unified visitor data.
  • ✓
    Frequency controls to protect opt-in rates.
  • ✓
    A/B test message and timing so the lift is measured, not assumed.
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Banner targeting ROI

See the revenue you recover by serving each visitor the banner that fits them.

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Frequently asked questions

How is push notification ROI calculated?

We take the share of visitors who opt in to push to get your subscriber base, multiply by how often you send and your click-through rate to get return visits, then apply your conversion rate and order value. That's the added revenue per month and per year from re-engagement.

What's a realistic push opt-in rate?

With a well-timed, value-led prompt, roughly 15% of a site's audience can become push subscribers, though many sites sit lower. The calculator defaults to a conservative figure you can adjust to your own data.

Won't sending more notifications just annoy people?

It can. Sending more drives more return visits, but past roughly five messages a week a large share of users opt out. The value here assumes a sustainable, relevant cadence rather than blasting subscribers.

Do I need developers to run web push?

No. Personyze sets up opt-in prompts and behavior-triggered push through a visual editor on top of unified visitor data, so marketers can launch campaigns without engineering work.

Bring them back

A visitor who leaves doesn't have to be gone.

Web push turns a one-time visit into a direct line back to your site — no inbox, no ad spend, just a relevant nudge and a single tap.

Start free Or book a demo
No code · Behavior-triggered · Frequency controls