Push notification ROI calculator
Most visitors leave and never come back. Web push lets you bring opted-in visitors back with a single tap — no inbox, no ad spend. See what re-engaging them is worth.
What are push notifications worth?
Estimate the added revenue from re-engaging visitors with web push — opt-ins, sends, and the visits they drive back. Adjust the inputs to match your site.
Estimates only — built to show the value of push re-engagement, not a performance guarantee. Over-sending increases opt-outs; the value assumes a sustainable cadence. Benchmarks are grounded in published web-push data.
A visitor who leaves vs. one you can bring back
Most visitors leave and are gone for good. If they opt in to push, you own a direct line to bring them back — no inbox to fight through, no ad to pay for. One tap and they're on your site again.
A share of your visitors subscribe to push, giving you a way to reach them again without an inbox or ad spend.
Back-in-stock, price drops, and timely offers earn the click. Web push subscribers are high-intent — they opted in.
More sends mean more return visits, but over-sending drives opt-outs. The value assumes a sustainable, relevant cadence.
Personalized push, triggered by behavior
Personyze sends web push tied to what each subscriber did — products viewed, cart contents, price drops, back-in-stock — on unified visitor data, automatically and at the right moment. Built in a visual editor, no developer required.
- ✓Behavior-triggered push: cart, browse, back-in-stock, price drop.
- ✓Personalized per subscriber from unified visitor data.
- ✓Frequency controls to protect opt-in rates.
- ✓A/B test message and timing so the lift is measured, not assumed.
Model the rest of your personalization ROI
Email personalization ROI
Estimate the added revenue from segmenting and personalizing your campaigns.
Open calculator → Behavioral targetingBehavioral targeting ROI
See the lift from acting on what each visitor does instead of one page for all.
Open calculator → BannersBanner targeting ROI
See the revenue you recover by serving each visitor the banner that fits them.
Open calculator →Frequently asked questions
How is push notification ROI calculated?
We take the share of visitors who opt in to push to get your subscriber base, multiply by how often you send and your click-through rate to get return visits, then apply your conversion rate and order value. That's the added revenue per month and per year from re-engagement.
What's a realistic push opt-in rate?
With a well-timed, value-led prompt, roughly 15% of a site's audience can become push subscribers, though many sites sit lower. The calculator defaults to a conservative figure you can adjust to your own data.
Won't sending more notifications just annoy people?
It can. Sending more drives more return visits, but past roughly five messages a week a large share of users opt out. The value here assumes a sustainable, relevant cadence rather than blasting subscribers.
Do I need developers to run web push?
No. Personyze sets up opt-in prompts and behavior-triggered push through a visual editor on top of unified visitor data, so marketers can launch campaigns without engineering work.
A visitor who leaves doesn't have to be gone.
Web push turns a one-time visit into a direct line back to your site — no inbox, no ad spend, just a relevant nudge and a single tap.