Unique selling proposition (USP)

Use actionable insights from Personyze to deliver a compelling, real-time unique selling proposition (USP) that speaks to each visitor the moment they arrive.

A 360° customer view lets you deliver personalized, real-time unique selling propositions using 70+ visitor attributes — campaign source, industry (ABM), real-time and past behavior, demographics, geo-location, CRM data, weather, social profile, and session data — so every interaction is tailored to the person seeing it.

B2B example: an industry-matched homepage

This example shows how a bank website can align its homepage with a real-time USP tailored to the visitor’s industry, raising relevance and the likelihood of conversion.

B2C example: an exit popup matched to intent

This example shows an airline using an exit popup with a USP tailored to a visitor Personyze identified as interested in luxury travel and planning a trip to Dubai.

Build a USP campaign quickly

Step-by-step wizards guide you from data onboarding through industry-based templates, so you can create a compelling USP campaign without starting from scratch. The same visitor data that powers your USP can drive your banners, popups, recommendations, and emails — one profile, used everywhere.

Frequently asked questions

What is a real-time USP?

It’s a value proposition assembled for the individual visitor as they land, based on what’s known about them, rather than a single static message shown to everyone.

What data can shape the USP?

Industry, behavior, geo-location, device, referral source, CRM data, and more — over 70 attributes in total.

See a personalized USP on your site

Book a demo or view plans to get started.