Account-Based Marketing with Hubspot

Using HubSpot data for account-based marketing (ABM) personalization is one of the most effective B2B strategies, especially for teams working high-value leads. Personyze lets you put the data already in your HubSpot CRM to work across your site — tailoring content and even filtering recommendations to each lead’s industry, company size, funnel stage, and any other HubSpot variable.

Easy HubSpot integration for ABM personalization

Connecting HubSpot data to Personyze is plug-and-play: enter your HubSpot API key (from the settings menu), and you’re ready to build a tailored experience for each lead based on HubSpot variables.

Build any lead experience for HubSpot ABM

Personyze is a comprehensive personalization toolkit, so you can adapt the site experience without touching code, based on HubSpot variables such as:

• Industry
• Company size
• Role in the company
• Company revenue
• Stage in the funnel
• Last activity date

Using variables like these, you can make targeted changes such as:

• Show a different homepage header
• Recommend relevant case studies or testimonials
• Adjust calls to action
• Add promotional banners
• Serve segmented lead forms
• Recommend relevant blog posts
• Run custom JavaScript

Frequently asked questions

What do I need to connect HubSpot?

Just your HubSpot API key — the integration is plug-and-play, no developer required.

Can I personalize recommendations by HubSpot data?

Yes. Recommendations can be filtered by industry, funnel stage, and other HubSpot fields so each lead sees relevant content.

Personalize for your HubSpot accounts

When it comes to ABM personalization with HubSpot data, if you can imagine it, Personyze can probably do it. Book a demo or view plans to get started.