The Act-on-It
Alternative to Hotjar Surveys
Hotjar shows you how people use your site — heatmaps, recordings, surveys and feedback. Personyze asks your visitors too, and then does something with the answer: it changes what each of them sees.
Great at Showing You the Problem — Then You Fix It Somewhere Else
Hotjar is one of the easiest ways to understand behaviour on a website: heatmaps and session recordings show where people click and get stuck, and its surveys and feedback widget let them say why. For a team diagnosing a page, it is quick to install and quick to learn, and Personyze does not do heatmaps or recordings — many teams run both.
Personyze is where the fix happens. The same question Hotjar would ask — “What stopped you from checking out?” — runs as a Personyze campaign, and the answer is saved on the visitor’s profile. The shopper who says “shipping cost” can see the free-shipping threshold on the next page, and you can test that response against a control.
Scope & Fit
Behaviour analytics with surveys, versus personalization with surveys.
| Metric | Personyze | Hotjar |
|---|---|---|
| Scope | Personalization Platform Surveys and NPS beside targeting, recommendations, AI chat, email and A/B testing. | Behaviour Analytics Heatmaps, recordings, surveys, feedback and interviews. |
| Heatmaps & recordings | Not offered Pair Personyze with a behaviour-analytics tool for those. | Core product Where Hotjar is strongest. |
| What an answer does | Changes the next page Every answer lands on the visitor’s profile — NPS group, rating, each choice — so the next campaign can react to it. | Informs the team Answers go to reports and connected tools. |
| Where you ask | Site, email and its own page On-site designs, the first question inside a Personyze email, and a survey page with a link. | Site and link On-site surveys, the feedback widget and link surveys. |
Survey Capabilities
How the survey itself works on each.
| Metric | Personyze | Hotjar |
|---|---|---|
| Conditional questions | Ask only when… Ask a question only when an earlier answer calls for it: ALL or ANY of up to five conditions, end the survey on an answer, earlier answers inserted with a fallback word. | Logic jumps Go to a question or the thank-you screen based on an answer. |
| Earlier answers in a question | With a fallback word “What would you need from {{AI chat}}?” — and a word of your choice when there is no answer. | Not the focus Questions are written as fixed text. |
| Drop-off | Per question Answers are saved as people go, so a survey left at question 4 still counts, and you see where people leave. | Partial responses Answers are saved as people go. |
| Testing | A/B built in Test the question, the design and the trigger against a held-back control. | Not offered Hotjar observes; it does not run experiments. |
Frequently Asked Questions
Should we replace Hotjar with Personyze?
Not for heatmaps and recordings — Personyze does not offer them. For on-site surveys and NPS, Personyze does the asking and then acts on the answer, so many teams keep Hotjar for diagnosis and run their questions in Personyze.
What can Personyze do with an answer that Hotjar cannot?
Use it on the site. The answer is saved on the visitor’s profile, and campaigns, recommendations and emails can react to it — a detractor, a promoter, or someone who named a specific objection.
Can the survey appear only to some visitors?
Yes. A survey is targeted like any Personyze campaign: by behaviour, traffic source, company, CRM field, audience or an earlier answer, and it can stay away for N days after someone answered or closed it.
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