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Personyze
Personalization Example

One B2B site, tailored by Clearbit.

See how Personyze calls the Clearbit API to fetch a visiting company’s industry, revenue, and size — then tailors both the homepage and the pricing page to that firmographic profile. Switch the recognized account below and use the Home / Pricing tabs to watch it transform.

⚡ Interactive demo — try switching personas below
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PRICING

Plans that scale with you

How it works

Built with Personyze — in three steps.

01

Detect

Personyze identifies each visitor's company by its firmographic profile, plus past behavior and browsing signals, in real time.

02

Decide

Rules pick the right solutions, content, offers, and pricing emphasis for that account.

03

Render

The homepage, offers, and blog update live — no page reload, no developer.

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Under the hood

How Personyze personalizes this site with Clearbit data.

Every element in the demo is driven by a real Personyze capability. Here’s what powers each part.

01

Anonymous Visitor (Clearbit Reveal)

When a visitor from a mid-market retail company ($50M–$250M revenue) lands, the personalization engine switches the hero, solution cards, demo offer and articles to retail, and the Pricing tab highlights the Growth plan. Learn about Website Personalization

02

Clearbit Company Revealed

When Clearbit reveals the company, Personyze swaps to the matching industry page. Add Clearbit role data, and a senior buyer sees strategic outcomes, ROI, and an executive briefing offer. Explore Recommendation Engine

  • Hero Banner: Changes to "Northwind for Enterprise Finance" and leads with compliance, scale and enterprise proof.
  • Product Grid: Shows finance solutions — a finance platform, compliance & security, and an enterprise ROI model.
  • Offer: An executive briefing for finance leaders; the Pricing tab leads with the Enterprise plan.
03

SaaS Startup (Self-Serve)

This visitor's company is a SaaS startup with 1–50 employees, so the page switches to a self-serve path: product analytics, quick-start templates and a start-free offer. See Behavioral Targeting

  • Action: The Pricing tab leads with the free Starter plan and a clear upgrade path instead of a "Contact sales" wall.
  • Goal: Let small teams start on their own, while larger accounts still see sales-led plans.
04

Content Personalization

Personalization isn't just for products. To build authority and trust, we dynamically inject relevant blog posts. A retail company sees retail data-strategy and proof articles, an enterprise finance account sees compliance articles, and a startup sees self-serve and growth guides. This keeps users engaged longer.

Technical Summary:
This demo utilizes real-time user segmentation. The content (hero images, product grids, and coupon codes) is swapped dynamically using the Personyze WYSIWYG Page Editor, Promotion Manager, and Recommendation Widgets, based on the detected "Persona ID". In a live environment, this is handled by Personyze's server-side or client-side injection logic.

Questions

Questions about this example

Which company data drives this example?

Firmographics — industry, annual revenue and employee count — decide which homepage version and which highlighted plan each visiting account sees.

What does each account see?

A mid-market retail company sees retail solutions with the Growth plan highlighted, an enterprise finance organization sees compliance content with Enterprise first, and a 1–50 person SaaS startup sees a self-serve path and the free Starter plan.

Can the pricing page change per visitor?

Yes. The same pricing page reorders and highlights plans by company size, so small teams get a self-serve path and large accounts a sales-led one, built in Personyze with no code.

Build your own

Personalize your site like this.

This example runs entirely on Personyze — firmographic targeting, dynamic content, and a personalized pricing page. Build the same for your site, no code required.

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