Acquia Personalization alternatives for Drupal sites
Acquia stopped selling Acquia Personalization on July 1, 2024, and its end-of-life came on January 31, 2026. If your Drupal site still needs to show each visitor the right content, here is what to use now, and how to move without a gap.
Acquia Personalization customer? Show a current or recent Acquia Personalization contract or invoice and your first month of Personyze is free.Every fact about Acquia Personalization and the other vendors on this page links to its source.
What happened to Acquia Personalization
Acquia Personalization (on Drupal, the acquia_lift module) changed Drupal pages for each visitor. Acquia wound it down in three steps. Here is what Acquia itself said.
End of sale
Acquia announces the end-of-sale for Acquia Personalization effective July 1, 2024.
Customers with active service contracts kept their support, and Acquia pointed anyone interested in experimentation to Acquia Convert, powered by VWO.
Acquia product documentation · Acquia docs, archived August 2024
The Drupal module
Acquia announces the end-of-life for the acquia_lift module effective December 31, 2025.
acquia_lift is the module that connected Drupal sites to Acquia Personalization.
Acquia product documentation · Acquia docs, archived October 2024
End of life
Acquia is announcing the end-of-life (EOL) for Acquia Personalization effective January 31, 2026.
Acquia advised every Acquia Personalization customer to plan a migration to Acquia Convert, “the recommended alternative solution”.
Acquia product documentation · Acquia docs, archived July 2025
No longer available
After Jan 31st 2026, Personalization will no longer be available.
Acquia’s old Personalization product page now redirects to Acquia Conversion Optimization by Wingify, the group behind VWO and AB Tasty.
Drupal.org, Acquia Lift Connector project · drupal.org/project/acquia_lift
What it means for your website
Acquia Personalization is no longer available, so any Drupal page that still changed for each visitor through it needs a new home. Acquia’s own answer is a testing and optimization product from Wingify; the alternatives below cover both routes.
What an Acquia Personalization customer needs now
There are two routes. Decide whether staying with Acquia matters more than picking the tool for the job.
Acquia Conversion Optimization
Acquia’s recommended path: behavioral analytics, testing and personalization from Wingify, under your Acquia relationship. A reasonable choice when one vendor matters most.
Your Drupal pages, personalized for every visit
The banners, content, offers and recommendations on your own Drupal pages, changed for each visitor and tested — from the tool you choose for that job. That is what this page compares.
A checklist for the website job
Works on Drupal
Installs through a Drupal module or one tag, and keeps working through theme changes and Drupal updates.
Rebuilds your segments
Recreates the audiences you ran: behavior, pages read, traffic source, location, device and CRM fields.
Recommends content
Ranks articles, products or programs for each visitor by what they read and what similar visitors chose.
Tests every change
Runs A/B tests per audience and reports results by segment, not only overall.
AI that does the setup
Drafts audiences and content for a goal you describe; you review every change before it goes live.
Your data stays yours
Moves visitor data in and out through an API, so you are not locked in a second time.
Four Acquia Personalization alternatives for Drupal sites
Ranked for teams that relied on Acquia Personalization. Each one says who it fits and what to check before you sign.
Personyze
Yes, this is our product. We list it first because this page exists to make the case — judge it on the same checklist.
Personyze personalizes the Drupal pages you already run for each visitor: targeted banners and messages, dynamic content, AI product and content recommendations, and A/B tests per audience. The official Personyze module for Drupal 10 and 11 adds the tag from one admin screen, and the AI personalization agent drafts whole campaigns from a goal you describe.
- Free plan, no card
- Paid plans from $149 a month on Starter, billed monthly
- 30-day money-back guarantee on every paid plan
- Rated 4.8/5 on G2 and 4.6/5 on Capterra
Acquia Conversion Optimization
by WingifyAcquia’s recommended path off Acquia Personalization. Acquia describes it as a solution that “helps you understand how visitors behave, test changes, and personalize experiences to improve conversion rates”, with heatmaps, session recordings, funnels, form analytics and on-page surveys.
Optimizely Personalization
Optimizely pairs its experimentation suite with personalization: recommendations for content, products and offers, images, headlines and promotions that change with a visitor’s behavior or journey stage, and geo-targeting by region. Its agents suggest hypotheses and generate variations.
Monetate
Monetate brings AI, personalization, recommendations and experimentation together in one platform. It sells personalization as Symphony and experimentation as Maestro, guided by its own AI, MONET.
Acquia Personalization alternatives compared
The same four tools, side by side, on the questions an Acquia Personalization customer asks first.
| Personyze | Acquia Conversion Optimizationby Wingify | OptimizelyPersonalization | Monetate | |
|---|---|---|---|---|
| What it is | Website personalization, A/B testing, recommendations and AI chat on one tag | Behavioral analytics, testing and personalization, sold by Acquia | An experimentation and personalization suite | AI, personalization, recommendations and experimentation in one platform |
| On Drupal through | The official Personyze module for Drupal 10 and 11, or one tag | The Acquia-VWO Connect module | The Optimizely snippet | Client-side testing, or Forte at the network layer |
| AI | An AI personalization agent builds whole campaigns; page-level AI rewrites a page for one audience | AI surfaces conversion patterns in your data | Agents suggest hypotheses and generate variations | MONET, Monetate’s AI, for testing and predictive targeting |
| Choose it if | You want Acquia Personalization’s job on your Drupal pages, monthly | You want to stay with Acquia | You run an enterprise testing program | You run large-scale ecommerce |
Swipe the table sideways to see every tool.
Sources
- Acquia docs: end-of-sale notice (archived August 7, 2024)
- Acquia docs: acquia_lift module end-of-life (archived October 10, 2024)
- Acquia docs: end-of-life notice for January 31, 2026 (archived July 23, 2025)
- Drupal.org: Acquia Lift Connector
- Drupal.org: Acquia-VWO Connect
- Acquia Conversion Optimization by Wingify
- Optimizely Personalization
- Monetate
- Wingify: VWO and AB Tasty combine
Facts about other vendors come from their own websites and announcements, checked October 2026. If something has changed, tell us at support@personyze.com and we will correct it.
The Acquia Personalization use cases, on Personyze
What Drupal teams typically ran on Acquia Personalization, and how each one is built in Personyze — on your existing pages, with the official Drupal module and AI personalization on the same tag.
Content for each audience
Show prospective students, current students and faculty — or buyers, partners and press — their own banner, hero and call to action on the same Drupal page.
Content recommendations
Rank articles, guides or products for each reader by what they read and what readers like them chose, in a block you place in the visual editor.
- Zero-trust checklist for 2026
- How to plan a security review
- Webinar: securing remote teams
A first-time visitor sees what is most read this week.
Returning and known visitors
Recognize returning visitors and CRM contacts and carry on where they left off — a different welcome for a first visit, a third visit and a customer.
AI-written variants
Ask the AI personalization agent for a campaign in plain English, or give the visual editor one instruction for the whole page. It suggests first; you apply each edit, and can undo it.
- Headline names the audience: “Welcome back — pick up your program”
- Hero image swaps to the campus they last viewed
- Apply button becomes “Continue your application”
And on the same tag
Show us a current or recent Acquia Personalization contract or invoice. Get a month of Personyze free.
If your site has a current or recent Acquia Personalization contract or invoice, send a copy to our support team and your first month of Personyze is free for that site.
One free month for the site the contract or invoice covers.
- 1
Send the contract or invoice
Email a copy of your current or recent Acquia Personalization contract or invoice and your site’s address to support@personyze.com — or use the contact form and choose Support.
- 2
We confirm it
Our support team checks it and gets back to you within one business day.
- 3
Your first month is free
Your first month of Personyze for that site is on us. Want help moving? Our Switch to Personyze team rebuilds campaigns with you.
Moving from Acquia Personalization in six steps
From an Acquia Personalization setup to Personyze, on the same Drupal pages.
Write down what was live
List each Acquia Personalization segment, the pages and slots it changed and what it showed. Screenshots are enough if the dashboard is gone.
Install the Drupal module
Run composer require drupal/personyze, enable it, and enter your Personyze account ID in one field — or paste one tag into your theme.
Connect your data
Sync HubSpot or Salesforce, or send profile data through Twilio Segment, Tealium, Google Tag Manager or the REST API.
Rebuild the audiences
Behavior, pages read, traffic source, location, device or any CRM field. Audience Discovery also suggests audiences found in your own data.
Rebuild the experiences
Recreate each variant in the visual editor, or ask the AI personalization agent to draft them from your notes. Preview each one before it goes live.
Test, then remove the old module
Run each campaign against your default page and keep the winner. Then uninstall the acquia_lift module if it is still on your site.
Rather not do it yourself? We rebuild your campaigns in a test environment while you check them.
Get help switchingAcquia Personalization alternatives: common questions
Is Acquia Personalization still available?
No. Acquia ended sales on July 1, 2024 and set its end-of-life for January 31, 2026. The Drupal project page now reads: “After Jan 31st 2026, Personalization will no longer be available.”
What does Acquia recommend instead?
Acquia advised its Personalization customers to plan a migration to Acquia Convert, now sold as Acquia Conversion Optimization by Wingify: behavioral analytics, testing and personalization in one product.
Does Personyze work on Drupal?
Yes. The official Personyze module for Drupal 10 and 11 adds the tag from one admin screen: composer require drupal/personyze, then enter your account ID. It stays live through theme changes and Drupal updates, and headless Drupal sites can use the REST API. See Personyze on Drupal.
What is the best Acquia Personalization alternative?
It depends on the job. For personalization, recommendations and testing on your Drupal pages on a monthly plan, Personyze is built for that. Acquia Conversion Optimization suits teams that want to stay with Acquia, Optimizely suits enterprise experimentation programs, and Monetate suits large ecommerce teams.
How do I claim the free month?
Email a copy of your current or recent Acquia Personalization contract or invoice and your site’s address to support@personyze.com, or send it through the contact form. The offer is one free month of Personyze for the site the contract or invoice covers.
Can I move my Acquia Personalization segments?
There is no automatic import. List each segment’s rules and rebuild it in Personyze’s audience builder — or send the list to our Switch to Personyze team, which rebuilds campaigns in a test environment while you check them.
What does Personyze cost after the free month?
Personyze has a free plan with 5,000 page views a month. Paid plans start with Starter at $149 a month billed monthly, then Growth at $250, Power at $450 and Enterprise from $1,450 a month. Monthly plans can be cancelled any time, and every paid plan has a 30-day money-back guarantee. See pricing.
Can I try Personyze before I install anything?
Yes. Inspire me, a free AI personalization tool, takes your site’s address and draws personalization ideas on your own pages, with no email needed. The free plan then runs them on up to 5,000 page views a month, with no card.
Keep your Drupal site personalized after Acquia Personalization
Start on the free plan today, or bring a current or recent Acquia Personalization contract or invoice and your first month is free.