Drupal Integration

Personalize your Drupal site

Q: How do I add Personyze to Drupal?

Edit your active theme (or subtheme) file html.html.twig and paste the Personyze snippet high in the document <head>, then clear caches via Configuration → Development → Performance (or run drush cr). Use a subtheme so updates don’t overwrite it.

Run targeted banners and messages, AI recommendations, and A/B tests on Drupal — greeting every visitor with the right content and offer, with the official Drupal module and no developer time.

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Personalize Drupal without rebuilding it

Drupal powers content-rich sites and complex workflows, but tailoring banners, messages, recommendations, and experiments to each visitor usually means custom modules and developer time.

Personyze layers the full toolkit onto any Drupal theme — targeted banners and popups, recommendations, dynamic content, and A/B testing. Add the tracking snippet and it runs client-side, with a client-side JSON API for delivery and a server REST API for headless Drupal and deeper data sync.

The official module

Personalization on Drupal, without touching your theme

Getting a personalization platform onto a Drupal site usually means editing a theme template, or handing the job to a developer and waiting. The official Drupal personalization module removes that step: install it, enter your Personyze account ID in one field, and the tag is live on every page. It stays live through theme changes and Drupal updates, because it is no longer part of your theme.

Install and configure

# with Composer, recommended
composer require drupal/personyze
drush en personyze

No Composer? Download the module from drupal.org, extract it into modules/contrib/, and enable Personyze at Extend.

Open the settings. Configuration → Web services → Personyze (/admin/config/services/personyze).
Paste your account ID and save. It is the number in your Personyze snippet, under Settings → Tracking Code. That is the whole setup — the tag is live on the next page load.

Requires Drupal 10 or 11 and a Personyze account. Changing the setting needs the Administer Personyze permission. There is a second field, Tracking domains; leave it empty unless support gives you a value for it.

What the module does, and what it does not

Adds the Personyze tag to every front-end page, from one admin screen.
Skips the administration pages on purpose, so your own editors’ clicks never arrive as site traffic.
Clears the right caches when you change the setting, so saving the ID takes effect immediately.
Adds nothing at all until an ID is saved, so installing it early is harmless.
Does not add Drupal blocks, and does not expose nodes or Commerce products as a recommendation feed. Both are planned, neither is in this release.

Those last two are not how personalization reaches the page. Banners, recommendations, dynamic text and A/B tests are rendered by Personyze on the page itself — the module’s job is to put the tag there, and everything below works once it has.

Get the module on drupal.org → Or start a free Personyze account

What you can do

What Personyze + Drupal unlocks

Targeted messages & banners

Show personalized banners, popups, announcement bars, and inline messages to the right visitor — by behavior, audience, referral, geo, or CRM/CDP data.

AI recommendations

Serve related articles, popular reads, and personalized content or product recommendations that keep visitors engaged on your Drupal site.

A/B testing & optimization

Test variations of any element or message and let Personyze auto-promote the winner — right on your live Drupal pages.

No-code, plus developer-ready

Build it all in a visual editor with client-side JSON delivery — and use the server REST API for headless or deeper, server-to-server data sync when you need it.

How it works

Install the moduleRun composer require drupal/personyze, enable it, and paste your account ID at Configuration → Web services → Personyze. No theme edit — though pasting the snippet into html.html.twig still works if you prefer it.

Build your campaignsCreate targeted banners, popups, and messages, plus content/product recommendation widgets, in the visual editor — delivered via the client-side JSON API.

Target your audiencesBuild rules on behavior, interests, geo, referral, and CRM/CDP data so each visitor sees the most relevant message.

Launch & A/B testPublish, run A/B tests with automatic winner selection, and track results with built-in analytics (or your GA4).

FAQ

Common questions

How do I add Personyze to Drupal?

Install the official module: composer require drupal/personyze, then drush en personyze, then paste your account ID at Configuration → Web services → Personyze. The tag is live on the next page load, on every front-end page, and survives theme changes. If you would rather not add a module, you can still paste the snippet high in the <head> of your theme’s html.html.twig and clear caches.

What can I personalize?

Targeted banners, popups, and messages; content and product recommendations; dynamic text and CTAs; and full A/B tests — targeted by behavior, audience, geo, and CRM/CDP data.

Is it no-code?

Yes. Build campaigns in a visual editor; the tracking snippet and client-side JSON API render everything without back-end work. A server-to-server REST API is available for headless or advanced data sync.

Does it slow down my site?

No. Place the snippet high in the <head> so personalization runs on first paint, avoiding a flash of original content.

Which Drupal versions does the module support?

Drupal 10 and Drupal 11. On older sites, add the Personyze snippet to your theme instead — everything on this page works the same way once the tag is on the site.

Does the module add Drupal blocks or a content feed?

Not in this release. It adds the Personyze tag; Drupal blocks and a node or Commerce recommendation feed are planned. They are not needed for what this page describes: Personyze renders banners, recommendations and tests on the page itself, wherever you place them.

Personalize Drupal today

Book a 30-minute demo to see targeted messages, recommendations, and A/B tests running on your own site — or start free and install today.

Start Free Trial → Or book a demo

Personalize your Drupal site