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Personalization Example

One site, personalized by Tealium & Salesforce data.

See how a site personalizes in real time using a Tealium tag, a Tealium Salesforce integration, and Tealium machine learning — from anonymous visitor, to matched CRM contact, to ML-scored high-intent buyer, all rendered by Personyze. Switch the persona below to watch the data pipeline reshape the page.

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⚡ Interactive demo — try switching personas below
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How it works

Built with Personyze — in three steps.

Built with PersonyzeTealium IntegrationBehavioral TargetingProduct RecommendationsDynamic ContentA/B Testing
01

Detect

Personyze identifies each shopper by CRM profile, past behavior, and browsing signals in real time.

02

Decide

Rules and the recommendation engine pick the right categories, products, and offers for that shopper.

03

Render

The homepage, offers, and blog update live — no page reload, no developer.

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Under the hood

How Personyze personalizes this site with Tealium & Salesforce data.

Every element in the demo is driven by a real Personyze capability. Here’s what powers each part.

01

Anonymous Visitor (Tealium Tag)

When a new user lands on the site, we lack specific history. To maximize relevance, the personalization engine defaults to a "Best Sellers" strategy combined with IP Geolocation. The hero shows a general product message, the grid shows popular solutions, and new visitors are offered a 14-day free trial — all personalized from the on-site behavior the Tealium tag streams in. Learn about Website Personalization

02

Tealium → Salesforce Match

When the Tealium Salesforce integration matches the visitor to a known CRM contact, Personyze enriches the profile with Salesforce fields — account, lifecycle stage, and owner — and shows an account-aware experience. Layer in Tealium machine learning, and predicted-intent scores decide which offer and products appear. Explore Recommendation Engine

  • Hero Banner: Changes to "Welcome Back, Acme Corp" with a link to their account.
  • Product Grid: Shows their current plan and account-specific items — Customer Data Platform Pro, the Salesforce Sync Connector and dedicated onboarding.
  • Offer: An upgrade prompt to unlock Pro features for their team.
03

Tealium Machine Learning (High-Intent Visitor)

Tealium machine learning scores this visitor at 0.92 purchase intent. A high-intent rule in Personyze then surfaces the predicted-best offer. See Behavioral Targeting

  • Action: The homepage leads with the model's top picks — Customer Data Platform Pro, the Predictive Audiences add-on and an annual plan.
  • Goal: Convert high-intent visitors now, with 20% off if they start today.
04

Content Personalization

Personalization isn't just for products. To build authority and trust, we dynamically inject relevant blog posts. Anonymous visitors see Tealium tag and first-party data guides, matched Salesforce contacts see CRM-integration articles, and high-intent visitors see how predictive scoring drives on-page action. This keeps users engaged longer.

Technical Summary:
This demo utilizes real-time user segmentation. The content (hero images, product grids, and coupon codes) is swapped dynamically using the Personyze WYSIWYG Page Editor, Promotion Manager, and Recommendation Widgets, based on the detected "Persona ID". In a live environment, this is handled by Personyze's server-side or client-side injection logic.

Questions

Questions about this example

How does Personyze use Tealium data for personalization?

Behavior and attributes collected by the Tealium tag reach Personyze, where they can be used in targeting rules, so the page personalizes from first-party signals before the visitor fills in a form.

What changes when a visitor is matched to a Salesforce contact?

Personyze enriches the profile with Salesforce fields such as account, lifecycle stage and owner, and shows an account-aware experience — in this example a 'Welcome back, Acme Corp' page with their plan and an upgrade prompt.

How are machine-learning scores used in this example?

A predicted-intent score from Tealium machine learning is used in a rule: visitors scored as high intent (0.92 here) see the predicted-best offer and products.

Build your own

Personalize your site like this.

This Tealium & Salesforce example is rendered entirely by Personyze — CRM data, machine-learning scores, and dynamic offers. Build the same for your site, no code required.

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