Personalization Example

One site, personalized by Tealium & Salesforce data.

See how a site personalizes in real time using a Tealium tag, a Tealium Salesforce integration, and Tealium machine learning — from anonymous visitor, to matched CRM contact, to ML-scored high-intent buyer, all rendered by Personyze. Switch the persona below to watch the data pipeline reshape the page.

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⚡ Interactive demo — try switching personas below

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How it works

Built with Personyze — in three steps.

Built with PersonyzeTealium integration Behavioral Targeting Product Recommendations Dynamic Content A/B Testing

Detect

Personyze identifies each shopper by CRM profile, past behavior, and browsing signals in real time.

Decide

Rules and the recommendation engine pick the right categories, products, and offers for that shopper.

Render

The homepage, offers, and blog update live — no page reload, no developer.

Under the hood

How Personyze personalizes this site with Tealium & Salesforce data.

Every element in the demo is driven by a real Personyze capability. Here’s what powers each part.

Anonymous Visitor (Tealium Tag)

When a new user lands on the site, we lack specific history. To maximize relevance, the personalization engine defaults to a "Best Sellers" strategy combined with IP Geolocation. The Hero banner displays a mix of pets (Cat & Dog) to appeal to the widest audience, and the product grid shows high-margin items like Aquariums and Starter Kits. Learn about Website Personalization

Tealium → Salesforce Match

When the Tealium Salesforce integration matches the visitor to a known CRM contact, Personyze enriches the profile with Salesforce fields — account, lifecycle stage, and owner — and shows an account-aware experience. Layer in Tealium machine learning, and predicted-intent scores decide which offer and products appear. Explore Recommendation Engine

Hero Banner: Changes to a happy dog with a prompt to "Reorder".
Product Grid: Filters out cat/fish products and shows durable chew toys and dog beds.
Offer: A "BOGO" deal specifically for dog treats.

Behavioral Retargeting (Cat Interest)

This visitor hasn't bought anything yet, but their Browsing History shows they viewed the "Cat Tree" category 3 times in the last session. This triggers a behavioral rule. See Behavioral Targeting

Action: The homepage is dynamically rebuilt to focus on Cat supplies.
Goal: Reduce bounce rate by showing the user exactly what they were looking for previously (Cat Trees and Scratchers).

Content Personalization

Personalization isn't just for products. To build authority and trust, we dynamically inject relevant blog posts. The "Dog Owner" sees articles about hiking trails and dental health, while the "Cat Lover" sees guides on vertical space and enrichment. This keeps users engaged longer.

Technical Summary:
This demo utilizes real-time user segmentation. The content (hero images, product grids, and coupon codes) is swapped dynamically using the Personyze WYSIWYG Page Editor, Promotion Manager, and Recommendation Widgets, based on the detected "Persona ID". In a live environment, this is handled by Personyze's server-side or client-side injection logic.

Build your own

Personalize your store like this.

This pet store example runs entirely on Personyze — CRM targeting, behavioral retargeting, and dynamic offers. Build the same for your store, no code required.

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